Apple Promotes Powerbeats Pro in New Video Featuring Famous Athletes

Apple's Beats brand today shared a new video designed to promote Powerbeats Pro, Apple's upcoming wire-free earbuds that are similar to the AirPods, but designed with fitness and sports in mind.

The video features multiple famous athletes and a brand new single, "Saw Lightning," from Beck. Beck's new song was released today alongside the ad and is available on Apple Music. The video was directed by Hiro Murai, a Grammy Award winning filmmaker who directed the hit music video for Childish Gambino's song "This is America."


In the video, each of the athletes is wearing a set of white ‌Powerbeats Pro‌ while playing their respective sports, ranging from gymnastics to basketball. Beats says that the video is part of a new "UNLEASHED" campaign promoting the ‌Powerbeats Pro‌.

Athletes featured include gymnast Simone Biles, boxer Anthony Joshua, tennis pro Serena Williams, basketball player LeBron James, soccer player Eden Hazard, rugby player Owen Farrell, boxer Ramla Ali, weightlifter Zoe Smith, basketball player Ben Simmons, football player Odell Beckham Jr., skier Kevin Rolland, skateboarder Leticia Bufoni, boulderer Miho Nonaka, snowboarder Shaun White, soccer player Alex Morgan, runner Ruddy Trobrillant, and ballet dancer Jasmine Perry.

Apple plans to release ‌Powerbeats Pro‌ in May, with the new earbuds set to cost $250 in the United States. A specific launch date is not yet known, nor has Apple said whether pre-orders will be available ahead of time.

‌Powerbeats Pro‌, officially announced in early April, share many features with AirPods, including the same H1 chip and sensors for features like ear detection, simple and fast pairing, easy swapping between devices, and Hey Siri support.

‌Powerbeats Pro‌ also offer longer battery life at nine hours per earbud before needing to be recharged with the wireless charging case, and they are designed to better stay in the ears than AirPods with an earhook that holds them in place and ear tips in four sizes.

Apple has also said that sound was a focus with the ‌Powerbeats Pro‌, and that they'll be able to hold up well to sweat.

For more on the ‌Powerbeats Pro‌, make sure to check out our dedicated guide.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...

Top Rated Comments

sidewinder3000 Avatar
79 months ago
This is a classic Apple spot: graphic, iconic, and the visuals do the talking. The technique of keeping the earphones in the same spot on the screen, despite different athletes at different distances, is really engaging.

For sports, these seem like a great alternative (or supplement) to AirPods.
Score: 12 Votes (Like | Disagree)
PickUrPoison Avatar
79 months ago
We used to aspire to make rocket ships. Now we aspire to make a basket.
There were many different sports shown in this spot, and that’s your takeaway? Interesting.
Score: 6 Votes (Like | Disagree)
AngerDanger Avatar
79 months ago
Gotta admit, I really dug the ad! I'm still trying to figure out what insights lead Apple to conclude that beige is back after it's retirement in the late '90s…



Attachment Image
Score: 6 Votes (Like | Disagree)
PickUrPoison Avatar
79 months ago
Makes sense. Gotta be a famous athlete to afford them.
Or save up for a few weeks or months. Maybe pickup some extra hours.

Isn’t that what people do when they want something they can’t afford to just go buy?
Score: 5 Votes (Like | Disagree)
iConnected Avatar
79 months ago
Look for yourself ('https://www.cnet.com/news/airpods-2-vs-powerbeats-pro-all-specs-and-features-compared-comparison/'). They look pretty damn white to me mate.
[doublepost=1555348922][/doublepost]
Take a look here. ('https://www.cnet.com/news/airpods-2-vs-powerbeats-pro-all-specs-and-features-compared-comparison/') They are clearly white regardless of what Apple calls them.
Can only - and clearly - assume that you've never seen ivory, then.

Not everything in life is black or white.
Score: 5 Votes (Like | Disagree)
nexesnex Avatar
79 months ago
Makes me want a pair :)
Score: 4 Votes (Like | Disagree)