Apple Store in Southern California Warning Customers About Fraudulent Phone Calls

Apple is warning customers who receive unsolicited phone calls claiming to be from the Apple Store at The Americana at Brand shopping complex in Glendale, California, as fraudsters appear to be posing as representatives of the store as part of a phishing scheme aimed at stealing customer information.

apple store americana
The following automated message plays when calling Apple The Americana:

Apple is aware that some customers are receiving unsolicited calls claiming to be from this Apple Store. If you receive an unsolicited call, you should not provide any information to the callers. For more information on cybercrime and ways to protect your computer, visit www.fbi.gov/investigate/cyber. Also, if you feel you have been a victim of fraud, please contact your local police. If you would like help changing your Apple ID password, please visit support.apple.com.

Apple did not immediately respond to our question asking if any customer information has been compromised, but it did point us to a previous instance of this warning at its River Park Square store in Spokane, Washington in October 2017.

In that case, the local CBS affiliate KREM 2 reported that customers in Spokane received phone calls from a number that appeared to be the local Apple Store, advising they talk to a "support advisor" who informed customers about a false "breach in cloud security" in an attempt to steal their information.

Our understanding is that Apple temporarily adds this automated message to stores associated with an increase in fraudulent behavior in an effort to protect customers. Apple is far from the only company affected by phishing schemes and offers several tips on how to avoid being victimized.

Apple advises customers who receive an unsolicited call from someone claiming to be from Apple to hang up and contact Apple directly.

This is an opportune moment to remind everyone that phishing attacks can also be in the form of emails, so be very careful when you receive an email that claims to be from Apple, especially if prompted to provide your password or other information. Be sure to contact Apple if you are uncertain about any email.

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

farewelwilliams Avatar
88 months ago
i get 4-5 spam calls a day. iOS 13 needs to copy Google's screen call feature.
Score: 5 Votes (Like | Disagree)
star_nerdy Avatar
88 months ago
Something needs to be done, but I don't think that will help against the number spoofing. I have noticed more and more AT&T alerts on some calls now with either the telemarketer or scam warning. Those have been a nice addition. I'm sure all the carriers do this but maybe they should all do more of it.
It is fixable and it’s easy. Any phone that’s not a registered business with a carrier who has x-amount of calls in a minute has calls stopped until they speak to the carrier.

Then, charge more for calls on a sliding scale where after you make a certain amount of calls, they spike in price.

There is no reason a consumer should be making 100 calls a minute so end that.

It’s not hard, it’s just a wilingnless to act.
Score: 3 Votes (Like | Disagree)
macguru212 Avatar
88 months ago
This phishing thing is out of hand - not just with Apple, but with spoofed numbers in general.
Score: 3 Votes (Like | Disagree)
DrJohnnyN Avatar
88 months ago
Scammers are a sad breed.
Score: 2 Votes (Like | Disagree)
JetTester Avatar
88 months ago
Something needs to be done, but I don't think that will help against the number spoofing. I have noticed more and more AT&T alerts on some calls now with either the telemarketer or scam warning. Those have been a nice addition. I'm sure all the carriers do this but maybe they should all do more of it.
Verizon doesn't show alerts. Wish they would. This number spoofing is so out of hand that I never answer a call unless it is from a number in my contacts list. If it is legit, they'll leave a message.
Score: 2 Votes (Like | Disagree)
dazz87 Avatar
88 months ago
Dont have to worry cause I never pick up if I don't recognized the number.
Score: 2 Votes (Like | Disagree)