Apple Store in Southern California Warning Customers About Fraudulent Phone Calls

Apple is warning customers who receive unsolicited phone calls claiming to be from the Apple Store at The Americana at Brand shopping complex in Glendale, California, as fraudsters appear to be posing as representatives of the store as part of a phishing scheme aimed at stealing customer information.

The following automated message plays when calling Apple The Americana:

Apple is aware that some customers are receiving unsolicited calls claiming to be from this Apple Store. If you receive an unsolicited call, you should not provide any information to the callers. For more information on cybercrime and ways to protect your computer, visit www.fbi.gov/investigate/cyber. Also, if you feel you have been a victim of fraud, please contact your local police. If you would like help changing your Apple ID password, please visit support.apple.com.

Apple did not immediately respond to our question asking if any customer information has been compromised, but it did point us to a previous instance of this warning at its River Park Square store in Spokane, Washington in October 2017.

In that case, the local CBS affiliate KREM 2 reported that customers in Spokane received phone calls from a number that appeared to be the local Apple Store, advising they talk to a "support advisor" who informed customers about a false "breach in cloud security" in an attempt to steal their information.

Our understanding is that Apple temporarily adds this automated message to stores associated with an increase in fraudulent behavior in an effort to protect customers. Apple is far from the only company affected by phishing schemes and offers several tips on how to avoid being victimized.

Apple advises customers who receive an unsolicited call from someone claiming to be from Apple to hang up and contact Apple directly.

This is an opportune moment to remind everyone that phishing attacks can also be in the form of emails, so be very careful when you receive an email that claims to be from Apple, especially if prompted to provide your password or other information. Be sure to contact Apple if you are uncertain about any email.