Sprint Takes Out Full Page NYT Ad Calling Out AT&T for Misleading 5GE Branding

Sprint on Sunday took out a full-page ad in The New York Times to call out AT&T for its "5GE" network labeling, which actually offers 4G speeds rather than 5G speeds.

In the letter [PDF], Sprint calls AT&T's 5G Evolution "fake 5G" and clarifies that AT&T is not, in fact, offering faster speeds than other carriers who deliver the same 4G LTE advancements that AT&T has enabled such as three-way carrier aggregation, 256 QAM, and 4x4 MIMO.

att 5ge iphone

While Sprint is working hard to deliver mobile 5G and the first 5G smartphone in the U.S., AT&T is hard at work trying to convince you that they already won the race to 5G with something they call "5G Evolution." That is simply untrue.

Don't be fooled. 5G Evolution isn't new or true 5G. It is fake 5G.

They would love for you to believe they are different ... better. The truth is AT&T is simply offering customers a nationwide 4G LTE network just like Sprint and all the other major wireless carriers. It's not 5G.

AT&T first started upgrading customer iPhones to read "‌5GE‌" in the iOS 12.2 beta, and the misleading branding will become much more widespread when iOS 12.2 sees a public release.

Devices in areas with AT&T's "upgraded" LTE will display "‌5GE‌" instead of LTE, but it's not real 5G. There is no iPhone that exists right now that is capable of connecting to a 5G network, nor does AT&T offer a true 5G network at this time.

AT&T has defended itself by claiming that 5G Evolution is the "first step on the road to 5G," but customers and other carriers are not impressed with its misleading branding that has the potential to confuse customers when actual 5G networks become available. AT&T has, however, claimed that customers "love" the ‌5GE‌ branding because they "want and deserve to know" when "better speeds" are available.

"We understand why our competitors don't like what we are doing, but our customers love it. We introduced 5G Evolution more than two years ago, clearly defining it as an evolutionary step to standards-based 5G. 5G Evolution and the 5GE indicator simply let customers know when their device is in an area where speeds up to twice as fast as standard LTE are available. That's what 5G Evolution is, and we are delighted to deliver it to our customers.

Sprint has done more than just take out an ad against AT&T. In early February, Sprint filed a lawsuit in federal court against AT&T in an attempt to prevent AT&T from using the ‌5GE‌ labeling on AT&T smartphones. Sprint says AT&T is damaging the consumer reputation and understanding of true 5G and potentially hurting Sprint's 5G launch this summer in nine metro areas.

True 5G smartphones won't be coming until later in 2019, and the 5G networks to support them also won't be available until later in the year. Rumors suggest Apple isn't planning to introduce 5G connectivity on its iPhones until 2020 at the earliest, so 5G is not a technology ‌iPhone‌ users will be able to take advantage of in 2019.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

Porco Avatar
88 months ago
"Sir that will be $500"
-Oh, sure, here's your money.
"Sorry sir, you only appear to have given me $450"
-Yeah, but it's like $500. It's the first step on the road to $500... I call it $500E! It's an evolution of $400.
"Sir, I'm afraid I'm going to have to call the police now... "
Score: 100 Votes (Like | Disagree)
AngerDanger Avatar
88 months ago
I can do you one better, AT&T; I’ve used whiteout to write a little “6G” on my phone so I always have the fastest connection. :cool:

Score: 50 Votes (Like | Disagree)
coolfactor Avatar
88 months ago
GOOD!

Companies should be held responsible for misleading marketing.
Score: 49 Votes (Like | Disagree)
farewelwilliams Avatar
88 months ago
customers "love" the 5GE branding "
no...no...
Score: 41 Votes (Like | Disagree)
MadeTheSwitch Avatar
88 months ago
AT&T is a shady company. What they are doing is a gimmick.
Score: 25 Votes (Like | Disagree)
BWhaler Avatar
88 months ago
Good. And Apple should put a stop to this.. it’ll hurt sales in 2-3 years when 5g is really here.

Plus, the one great thing about Tim Cook’s Apple is its ethics. We suffer garbage keyboards and lacking software for the ethics. Apple should stop this deceptive practice.
Score: 17 Votes (Like | Disagree)