Facebook CEO Mark Zuckerberg Outlines 'Vision and Principles' for Building a 'Privacy-Focused' Social Networking Platform - MacRumors
Skip to Content

Facebook CEO Mark Zuckerberg Outlines 'Vision and Principles' for Building a 'Privacy-Focused' Social Networking Platform

Facebook CEO Mark Zuckerberg this morning penned a new missive outlining the company's plan to create a "privacy-focused messaging and social networking platform."

Facebook's new privacy-focused platform, which will see its core apps overhauled, will, according to Facebook, be built around principles that include private interactions, end-to-end encryption, ephemeral messages, safety, interoperability, and secure data storage.

facebookprivacy
Zuckerberg says that its services will be rebuilt "around these ideas" over the course of the next few years, and that as Facebook implements these changes (to both Facebook and Instagram), the company will be "taking positions on important issues concerning the future of the internet."

These changes will be implemented "openly and collaboratively, and Zuckerberg points out that many people likely won't believe Facebook is able to build such a privacy-focused platform.

I understand that many people don't think Facebook can or would even want to build this kind of privacy-focused platform - because frankly we don't currently have a strong reputation for building privacy protective services, and we've historically focused on tools for more open sharing. But we've repeatedly shown that we can evolve to build the services that people really want, including in private messaging and stories.

The rest of Zuckerberg's article goes into more detail about each of the core principles that Facebook will be building its social networks around. For Messenger and WhatsApp, Facebook will focus on making them "faster simpler, more private and more secure" with end-to-end encryption. Additional ways to "interact privately" with friends, groups, and businesses will be added to make interacting with friends and family "a fundamentally more private experience."

When implementing end-to-end encryption on its platforms, Facebook plans to improve its ability to identify and stop bad actors using patterns of activity to appease law enforcement agencies that will be upset with Facebook's planned encryption efforts.

We've started working on these safety systems building on the work we've done in WhatsApp, and we'll discuss them with experts through 2019 and beyond before fully implementing end-to-end encryption. As we learn more from those experts, we'll finalize how to roll out these systems.

Zuckerberg says that the company is working on ways to make messages more ephemeral, perhaps by deleting them after a month or a year by default, and as for interoperability, Facebook is going to make it possible for users to "send messages to your contacts using any of our services," something that will later be expanded to SMS interoperability.

Facebook says that much of its work is "in the early stages" and that it is committed to consulting with experts, advocates, industry partners, and governments to "get these decisions right."

Zuckerberg's full post can be read over on Facebook.

Popular Stories

iphone 17 pro max battery 1 year

Three Years of 80% Charge Limits on iPhone: The Results

Tuesday October 6, 2026 12:59 pm PDT by
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
apple welcome home event

Apple Product Launch Announced for October 13: 'Welcome Home'

Thursday October 8, 2026 9:04 am PDT by
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...
MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...

Top Rated Comments

Schwyz Avatar
99 months ago
Facebook's new privacy-focused platform
"FACEBOOK" & "PRIVACY"

Score: 57 Votes (Like | Disagree)
AngerDanger Avatar
99 months ago
Good on him! I'm reminded of the village wolf outlining its vision for a safety-focussed field for sheep to graze. Dunno why I thought of that, but still, good on him!


Attachment Image
Score: 54 Votes (Like | Disagree)
99 months ago
Facebook is a joke and yet another company tries to copy Apple.

Too late, Zucker...nobody trusts your platform.
Score: 47 Votes (Like | Disagree)
bladerunner2000 Avatar
99 months ago
WAYN, Myspace, Friendster, MSN Messenger, DIGG, Google+....

I can't wait until Facebook dies.
Score: 36 Votes (Like | Disagree)
arkitect Avatar
99 months ago
FaceBook and Privacy just do not belong in the same sentence.
Score: 30 Votes (Like | Disagree)
99 months ago
Fox guarding the chicken coop.
Score: 23 Votes (Like | Disagree)
Latest Stories
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
11 hours ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
12 hours ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
14 hours ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
15 hours ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
17 hours ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
18 hours ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
19 hours ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
19 hours ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
20 hours ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
20 hours ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
21 hours ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
21 hours ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
22 hours ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
1 day ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
2 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
2 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
2 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
2 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
2 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
2 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
2 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
2 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
2 days ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
2 days ago
Missed Prime Day? You Can Still Score Big on Apple Devices Today
Missed Prime Day? You Can Still Score Big on Apple Devices Today
2 days ago
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
2 days ago
Apple Still Expected to Announce Three New Products on October 13
Apple Still Expected to Announce Three New Products on October 13
2 days ago
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
2 days ago
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
2 days ago
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
1 day ago