Apple-owned Beats by Dre has partnered with Japanese luxury fashion brand Sacai to produce a new collection of BeatsX headphones. These models come with beaded cables that can be removed and customized to reflect unique patterns (via WatchGeneration).
Beats won't be selling these headphones to the masses, however, and is currently planning to launch them at an exclusive pop-up shop in Paris on March 4. It's unclear if the company has any plans to roll out the BeatsX + Sacai collection to Apple retail locations or online.
From Beats by Dr. Dre and sacai comes a collaboration that celebrates unique style and individuality. Sacai – an innovative label recognized for mixing high concept designs with functional utility – helps us find a balance between technology and fashion. Reimagined to let listeners incorporate their own creativity and identity, these BeatsX earphones prove that the best accessory to premium sound is personal expression.
There are three colors in the collection: Silver Red, Absolute White, and Intense Black. Each BeatsX + Sacai model comes with a carrying pouch that has a Sacai logo, and they're priced at a premium of around $200, over $100 more than the price of normal BeatsX headphones, which can be purchased for around $80-$90 on sale.
In a promo video shared on the Beats by Dre YouTube channel, Beats president Luke Wood said that the company was looking for a new partner who could reimagine its products with a different design and color. This led to Sacai's idea to incorporate beads onto BeatsX, creating a more fashion-first aesthetic for the in-ear headphones.
Beats is known for collaborating with a number of interesting and surprising brands, in the past including French luxury fashion house Balmain, designer Alexander Wang, and even Hello Kitty. Apple acquired Beats Electronics in 2014 for $3 billion, using the company's streaming service as a basis for what would become Apple Music in 2015.
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
Wednesday April 16, 2025 10:04 am PDT by Juli Clover
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.4.1 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software....
Wednesday April 16, 2025 4:15 pm PDT by Juli Clover
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options.
If you don't already have these enabled, you might want to consider turning...
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami."
Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...
Oh my god! No developments of beats itself. I wonder what’s Beats purpose for Apple. A fashion brand when they can’t resist urges to make stuff other than “minimalist” looking products.