Apple Shares Another Humorous Depth Control Ad 'Alejandro'

Apple today shared another humorous ad promoting Depth Control on the iPhone XS, ‌iPhone‌ XS Max, and ‌iPhone‌ XR.

In the ad, a couple return home after spending the day out and get in bed. The man shows the woman a photo he took of her, and the woman then points out her coworker Alejandro in the background and says he is so funny. The man, who appears to be jealous, uses Depth Control to blur out Alejandro's face.


This is the second humorous Depth Control ad that Apple has shared this month, following its "Bokeh'd" spot in which one mother accuses another mother of blurring her child out of a photo. "What kind of person bokehs a child?"


Depth Control on the latest iPhones allows you to adjust the depth of field of a photo before or after you take the shot.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Resolutions Leak With Under-Screen Camera Tipped

Monday April 14, 2025 3:12 am PDT by
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them. According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
iPad Pro iPadOS

iPadOS 19 Will Be 'More Like macOS' in Three Ways

Sunday April 13, 2025 6:43 am PDT by
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
Apple Vision Pro with battery Feature Blue Magenta

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model

Sunday April 13, 2025 7:15 am PDT by
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...
maxresdefault

The MacRumors Show: New iOS 19, iPhone 17, and Apple Watch Ultra 3 Leaks

Friday April 11, 2025 7:13 am PDT by
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more. Subscribe to The MacRumors Show YouTube channel for more videos Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
top stories 2025 04 12

Top Stories: iOS 19 and iPhone 17 Pro Rumors, Siri Revamp Turmoil, and More

Saturday April 12, 2025 6:00 am PDT by
It was a big week for leaks and rumors in the Apple world, with fresh claims about iOS 19, the iPhone 17 Pro, and even the 20th anniversary iPhone coming a couple of years from now. Sources also spilled the tea on the inner turmoil at Apple around the Apple Intelligence-driven Siri revamp that has seen significant delays, so read on below for all the details on these stories and more! iOS ...
iPhone 16e Feature

iPhones, Macs, and Other Apple Devices Exempted From Trump Tariffs

Saturday April 12, 2025 9:44 am PDT by
Apple and other electronics manufacturers have received a break from Trump's reciprocal tariffs, with the U.S. Customs and Border Protection agency sharing a long list of products excluded from the levies last night. iPhones, Macs, iPads, Apple Watch, and other Apple devices will not be subject to the 125 percent tariffs that have been put in place on imported Chinese goods, nor will Apple...

Top Rated Comments

bigjnyc Avatar
80 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
80 months ago
Well, seeing Apples soft- and hardware since 2012 you could assume they’re dead indeed.

What an embarrassing company it has become o_O
Why do you let an embarrassing company have so much power over your life?

That’s not healthy.
Score: 9 Votes (Like | Disagree)
HJM.NL Avatar
80 months ago
In the meantime triple lenses with 48 megapixels and 10x optical zoom gets introduced.

And Apple? Well they still think their camera’s are a selling point :rolleyes:
Score: 7 Votes (Like | Disagree)
cmaier Avatar
80 months ago
I like it.
Score: 5 Votes (Like | Disagree)
cmaier Avatar
80 months ago
I’m slowly but steadily getting out of the expensive eco trap. My next phone is definitely not going to be an iPhone.

The ancient iPhone 8 is similar priced as the newly galaxy S10 over here. On top of that, it comes with airbuds included.

You would be insane to chose the iPhone 8.
Some of us aren’t allowed to use android because it’s a cesspool of security flaws and spyware.
Score: 4 Votes (Like | Disagree)
chucker23n1 Avatar
80 months ago
I don’t think depth control is going to fade away what’s going on with her and Alejandro. That smile and laugh gave her away
This is a really great series of ads.

It shows a feature in use, with its UI, without being too geeky.

Better screen, better cameras, better ram, better everything, including better price and coming with airbuds (with better sound) included.
Your usage of a phone must be significantly different if "better ram" is a concern.
Score: 3 Votes (Like | Disagree)