Apple Removes Useless 'Do Not Track' Feature From Latest Beta Versions of Safari

In the release notes for Safari 12.1, the new version of Apple's browser installed in iOS 12.2, Apple says that it is removing support for the "Do Not Track" feature, which is now outdated.

From the release notes: "Removed support for the expired Do Not Track standard to prevent potential use as a fingerprinting variable."

safarisettingsios122

Do Not Track is no longer an option in iOS 12.2, as seen in iOS 12.2 screenshot on left. iOS 12.1.3 screenshot on right.

The same feature was also removed from Safari Technology Preview today, Apple's experimental macOS browser, and it is not present in the macOS 10.14.4 betas. According to Apple, Do Not Track is "expired" and support is being eliminated to prevent its use as, ironically, a fingerprinting variable for tracking purposes.

"Do Not Track" is an outdated feature that was added to Safari quite a long time ago, first showing up in OS X Lion in 2011. Proposed by the FTC, "Do Not Track" is a preference that is sent by a user's browser to various websites requesting that advertising companies not use tracking methods.

It is entirely up to the advertising companies to comply with the "Do Not Track" messaging, and it has no actual function beyond broadcasting a user preference. All it does is say something to the effect of "hey, I prefer not to be tracked for targeted advertisements," which websites, advertisers, and analytics companies are free to ignore.

In the settings for Safari in iOS 12.2, Apple is no longer listing "Do Not Track" as a setting that can be toggled off or on, and in the Safari Preview browser, "Ask websites not to track me" is no longer listed as an option.

safarimacos1014
To replace Do Not Track, Apple has been implementing much more stringent Intelligent Tracking Prevention options, which do actually have a tangible effect and prevent the tracking methods that many advertisers and analytics sites use to detect your cross-site internet browsing.

Tag: Safari
Related Forums: iOS 12, macOS Mojave

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

snek Avatar
77 months ago
Instead we got a million GDPR and cookie popups
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
77 months ago
Pfft, I never used that crap anyways. Just exercise a little caution, and advertisers won't have a clue who you are.



Attachment Image
Score: 16 Votes (Like | Disagree)
az431 Avatar
77 months ago
Same people that complain about the headphone jack, ethernet port, and the cd-rom drive being deprecated will also complain about this, and then comment how innovative it is to remove the do not track functionality and that "Timmy is greedy."

What else is new.
Score: 10 Votes (Like | Disagree)
thecastle Avatar
77 months ago
Wow, so the do not track feature was used by ad companies to fingerprint you? These companies know no bounds
Score: 9 Votes (Like | Disagree)
Kaelan the Tired Avatar
77 months ago
I actually thought Do Not Track was a good idea at the time. Sure, advertisers didn't have to honor it, but they had incentive to. Few people turned it on, so advertisers wouldn't have a significant revenue loss in honoring it and it would boost their reputations. It could have even been a precursor to something with a bit more teeth, where governments could write laws criminalizing tracking such people. It would hardly have cured us of the growing threat to user privacy, but it would have at least done something about it. It was a rare moment where it looked like scummy advertisers and privacy advocates could actually come to some sort of positive agreement, however small.

The problem with it was that it all hinged on the option being disabled by default, so that only the rare unicorns who actually knew about it and wanted it would turn it on. Microsoft made the infuriating decision to blatantly violate this delicate contract by making Do Not Track enabled by default in Internet Explorer. So all that could happen from there was for the whole thing to come tumbling down. I vaguely remember some website trying to create a compromise where they would still honor the header if it came from a non-Microsoft browser, but I guess that kind of duct tape over the mess wasn't sustainable. Advertisers were spooked and it all ended sadly-ever-after.
Score: 5 Votes (Like | Disagree)
calzon65 Avatar
77 months ago
Same people that complain about the headphone jack, ethernet port, and the cd-rom drive being deprecated will also complain about this, and then comment how innovative it is to remove the do not track functionality and that "Timmy is greedy."

What else is new.
Yea … I complain about the lack of the headphone jack :mad:
Score: 3 Votes (Like | Disagree)