Target Begins Apple Pay Rollout at Select Locations

Target last month announced that it would begin accepting Apple Pay at all of its stores in the coming weeks. That rollout has now begun.

target logo 2016
MacRumors readers have shared photos of NFC-enabled payment terminals at select Target stores in the Northeast and Midwest, including the White Plains, New York location below. The updated interface indicates that Apple Pay is accepted along with Google Pay, Samsung Pay, and contactless credit cards.

target apple pay pos
The blog Appleosophy also ran a story about the rollout that was picked up on Reddit, where some commenters said that ‌Apple Pay‌ was not yet available at their local Target stores, so this appears to remain a work in progress.

A spokesperson for Target confirmed with MacRumors that REDcards cannot be added to Apple Pay as part of the rollout, although future support is not ruled out. REDcards are Target-branded credit and debit cards, offering an automatic five percent off most purchases at its stores everyday.

Target was one of the largest ‌Apple Pay‌ holdouts in the United States. The retailer was initially committed to the failed CurrentC platform alongside other large chains such as Walmart, Best Buy, CVS, Rite-Aid, Publix, and 7-Eleven.

Related Roundup: Apple Pay
Tag: Target

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...

Top Rated Comments

centauratlas Avatar
78 months ago
They just need to bite the bullet and allow the Red Card to be added. To do otherwise is just delaying the inevitable, and stupid to boot. ApplePay plus 5% is the smart thing to do.
Score: 13 Votes (Like | Disagree)
jmh600cbr Avatar
78 months ago
the amount of bloatware and trash tech in the payment industry in the US is hilarious. VeriFone makes the clunkiest, silliest machines. In Canada we have these tiny things that you just tap and they are in every store, it has nothing to do with the store deciding when to roll out, the payment module accepts tap (apple pay is just NFC tech for those american's that think it is somehow special).
Score: 10 Votes (Like | Disagree)
truthertech Avatar
78 months ago
I am pretty sure all Credit Card issuer get the Data they want even if the holder are using Apple Pay. So what is delaying the rollout is definitely not privacy related. I wonder what could be the reason behind it. ( Other than Apple taking 10-20 base point )
That's another couple of Internet myths. Merchants don't pay ANYTHING for Apple Pay. Apple charges the banks/credit card companies generally .015% or 15 cents on a hundred dollar transaction, which is more than made up by almost zero fraud. Bigger misunderstanding is that roll out is not privacy related. When you use Apple Pay an encrypted, one time use, token is sent from your phone directly to your bank instructing them to pay the merchant the amount on the reader. The merchant never gets any of your information from that transaction. That's why when a merchant's system gets compromised, you information doesn't go with the hack.
Score: 5 Votes (Like | Disagree)
GDF Avatar
78 months ago
Until redcard is added, it really does not matter. Crazy can't use that with Apple Pay yet.
Score: 4 Votes (Like | Disagree)
Dentifrice Avatar
78 months ago
Every time I go to USA and I realize I need to give my credit card to the waiter in restaurants and I have to write down my tip...with a pen...on the bill. Wow. It feels like 1995.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
78 months ago
I already used it at Target Saturday.
Score: 4 Votes (Like | Disagree)