Apple reported sales of 13.2 million iPads in the fourth quarter of 2017, when it was still disclosing unit sales, so the Strategy Analytics data suggests that iPad unit sales have grown nearly 10 percent on a year-over-year basis.
Strategy Analytics estimates that the iPad's average selling price was $463, an increase of just over four percent from $445 in the year-ago quarter. This sounds unsurprising, as Apple raised prices with its new iPad Pro lineup in 2018, with the cheapest model starting at $799 compared to $649 in 2017.
Apple remained the world's most popular tablet vendor, easily topping Samsung's estimated 7.5 million tablet shipments in the quarter, according to Strategy Analytics. Amazon, Huawei, and Lenovo round off the top five with an estimated 5.5 million, 4.6 million, and 2.3 million shipments respectively.
On an operating system basis, however, Android tablets from multiple brands still commanded an estimated 60 percent of the market.
Apple reported iPad revenue of $6.7 billion in the quarter, a 17 percent increase over the year-ago quarter.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect.
There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Saturday March 29, 2025 10:15 am PDT by Joe Rossignol
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect.
The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design.
It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information.
Relocated Charging Port
While the Magic Mouse switched from...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things.
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Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Thursday March 27, 2025 1:59 pm PDT by Joe Rossignol
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out.
That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook.
Specifically, Meta has redesigned the...
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions.
The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...
Your hypothetical scenario is backed by nothing other than the speculation that they'll "sell more if they lower the price." That doesn't always make the most revenue.
Based on the numbers, iPad did phenomenally well, growing at 17% y/y. Absolutely phenomenal and you call it moronic. Thank god you don't own any shares, so you have no say.
Apple shareholders love Tim Cook. That's why they voted to keep the board.
Get outta here with your facts and your insight!
I'm always amazed by the lack of balance on this forum—from Apple fans and critics alike. Personally, I want Apple to lower its prices, but that's because I'm incredibly cheap. From the perspective of the CEO, there might be no incentive to do so. What I want and what's best for Apple's bottom line are two different things.
Apple's products aren't bestbecause of the revenue they bring in, and Tim Cook isn't the worst because he maintains high prices. These are two non-conflicting notions that people seem to treat as being mutually exclusive.
They could double the sales if they could make it a bit cheaper and significantly increase their revenue on both device sales and service sales. Moronic strategy. Tim Crook should step down.
A new iPad is $329. There's likely a new one coming very soon, for probably that price. They're cheaper than ever now.
What else do you want? To get an iPad for free? Do you want Tim Cook to give you $100, instead of you paying him?
They could double the sales if they could make it a bit cheaper and significantly increase their revenue on both device sales and service sales. Moronic strategy. Tim Crook should step down.
Update:
I can’t believe some of you think iPad mentioned in the article is the entry level iPad. It’s all their iPads including iPad Pro! How can the entry level iPad sales price averaged at $460!?
