Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, and AppleCare is an increasingly important revenue driver for Apple amid stagnating iPhone sales, and services growth is once again hitting an all time high.

During the first fiscal quarter of 2019, Apple's services segment brought in $10.9 billion in revenue, up from the $9.1 billion services earned in the first quarter of 2018.

appleservices
In all five of its geographic regions, including China, Apple saw new December quarter revenues record for the services category.

Apple hit a December quarter record for ‌AppleCare‌, and nearly 16 years after launching iTunes Store, it saw its highest quarterly revenue ever thanks to ‌Apple Music‌. The ‌App Store‌ also saw record results propelled by record sales on Christmas and New Years.

Over 1.8 billion ‌Apple Pay‌ transactions were made during the quarter, 2x more than the previous quarter, and Apple News set a new record with more than 85M monthly active users.

Apple has more than 360 million paid subscribers across its services, an increase of 120 million compared to the year-ago quarter. Apple CFO Luca Maestri said that the company expects the total number of paid subscribers to surpass half a billion in 2020.

Apple is aiming to reach $14 billion in services revenue per quarter by 2020, and it is well on its way towards reaching that goal.

Apple is working on bolstering its services category in 2019, breaking into the television industry. Apple is has more than two dozen original television shows in the works right now, which will be distributed through a TV streaming service set to debut early in 2019.

An Apple News subscription service is also in the works and could come out around the same time, with Apple planning to offer access to magazines for a monthly fee, and there have been rumors Apple is considering a gaming subscription service as well.

Top Rated Comments

martyjmclean Avatar
90 months ago
Let’s hope Apple doesn’t see this growth as “Services are perfect the way they are”. iCloud needs some serious catching up to Google Drive, the Stores backend needs rebuilding, Apple Music needs Spotify level algorithms and playlists, and not to mention Apple Pay Cash etc needs to be available outside the US.
Score: 4 Votes (Like | Disagree)
44267547 Avatar
90 months ago
To me, this is where the ‘real’ growth is. Services is a major contributor to Apple, with Apple Music, Apple Pay expanding continuously, iCloud services, and of course the App Store, etc. Obviously hardware is Apple’s focus, but services is on the rise for a very good reason, and has been the trend with their past few earning calls.
Score: 2 Votes (Like | Disagree)
laz232 Avatar
90 months ago
So it’s not the end of the world for Apple? So much gloom and doom lately lol
The point is that I don't care if a company with the name "Apple" exists* - I want that company to create tools (real computers - in my case laptops), that enable me to do my work (and play) in an as effective and enjoyable way as possible.
Music subscriptions and lame TV shows are not that company, nor are expensive phone, or watches or watch bands.

I think that is the reason that a lot of people are upset - we don't care if Apple makes a trillion dollars, if they are not creating the computers that got them to where they are in the first place - we would rather have a really good $100M company than a $100B behemoth that just markets crap to the masses.

*after all, the name IBM is still around too - they are no longer relevant for most people
Score: 2 Votes (Like | Disagree)
d0nK Avatar
90 months ago
Balls to services.
I need a new mbp without the incredibly crap butterfly keyboard attached to it.
Chop, chop Apple.
Score: 2 Votes (Like | Disagree)
pika2000 Avatar
90 months ago
And thus Apple need to do something more. I mean iCloud has not offered anything new or refreshing for a while. iWorks on iCloud don’t get mentioned in keynotes anymore. Instead, Apple is chasing Netflix, a model where there are actually a lot of capital involved (getting rights to the various movies and shows are not cheap). Why not beef up iCloud first to the point that Apple user won’t be interested in Office 365 at all.
[doublepost=1548827842][/doublepost]
Think about it.

Apple Services in 2019 is worth more than the entire Apple company in 2009. This is before Apple even launches the TV service and Apple New subscription, both coming this year. Apple is branching into health, a trillion dollar market and ApplePay is spreading, financial services is also a trillion dollar market. Meanwhile, Apple Watch is growing exponentially, AirPods own 80% of the entire wireless earphone market and AR Glasses are launching next year.

Apple will be fine.
But I want my $500 Mac Pro, iPad with mouse running Windows, and $200 iPhone XIII. So Apple is doomed, doomed I tell ya.
/s
Score: 2 Votes (Like | Disagree)
Scottsoapbox Avatar
90 months ago
I wonder how much of this is Verizon paying for free Apple music for "unlimited" customers. #AccountingCanBeCreative
Score: 1 Votes (Like | Disagree)

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...