Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, and AppleCare is an increasingly important revenue driver for Apple amid stagnating iPhone sales, and services growth is once again hitting an all time high.

During the first fiscal quarter of 2019, Apple's services segment brought in $10.9 billion in revenue, up from the $9.1 billion services earned in the first quarter of 2018.

appleservices
In all five of its geographic regions, including China, Apple saw new December quarter revenues record for the services category.

Apple hit a December quarter record for ‌AppleCare‌, and nearly 16 years after launching iTunes Store, it saw its highest quarterly revenue ever thanks to ‌Apple Music‌. The ‌App Store‌ also saw record results propelled by record sales on Christmas and New Years.

Over 1.8 billion ‌Apple Pay‌ transactions were made during the quarter, 2x more than the previous quarter, and Apple News set a new record with more than 85M monthly active users.

Apple has more than 360 million paid subscribers across its services, an increase of 120 million compared to the year-ago quarter. Apple CFO Luca Maestri said that the company expects the total number of paid subscribers to surpass half a billion in 2020.

Apple is aiming to reach $14 billion in services revenue per quarter by 2020, and it is well on its way towards reaching that goal.

Apple is working on bolstering its services category in 2019, breaking into the television industry. Apple is has more than two dozen original television shows in the works right now, which will be distributed through a TV streaming service set to debut early in 2019.

An Apple News subscription service is also in the works and could come out around the same time, with Apple planning to offer access to magazines for a monthly fee, and there have been rumors Apple is considering a gaming subscription service as well.

Top Rated Comments

martyjmclean Avatar
77 months ago
Let’s hope Apple doesn’t see this growth as “Services are perfect the way they are”. iCloud needs some serious catching up to Google Drive, the Stores backend needs rebuilding, Apple Music needs Spotify level algorithms and playlists, and not to mention Apple Pay Cash etc needs to be available outside the US.
Score: 4 Votes (Like | Disagree)
44267547 Avatar
77 months ago
To me, this is where the ‘real’ growth is. Services is a major contributor to Apple, with Apple Music, Apple Pay expanding continuously, iCloud services, and of course the App Store, etc. Obviously hardware is Apple’s focus, but services is on the rise for a very good reason, and has been the trend with their past few earning calls.
Score: 2 Votes (Like | Disagree)
laz232 Avatar
77 months ago
So it’s not the end of the world for Apple? So much gloom and doom lately lol
The point is that I don't care if a company with the name "Apple" exists* - I want that company to create tools (real computers - in my case laptops), that enable me to do my work (and play) in an as effective and enjoyable way as possible.
Music subscriptions and lame TV shows are not that company, nor are expensive phone, or watches or watch bands.

I think that is the reason that a lot of people are upset - we don't care if Apple makes a trillion dollars, if they are not creating the computers that got them to where they are in the first place - we would rather have a really good $100M company than a $100B behemoth that just markets crap to the masses.

*after all, the name IBM is still around too - they are no longer relevant for most people
Score: 2 Votes (Like | Disagree)
d0nK Avatar
77 months ago
Balls to services.
I need a new mbp without the incredibly crap butterfly keyboard attached to it.
Chop, chop Apple.
Score: 2 Votes (Like | Disagree)
pika2000 Avatar
77 months ago
And thus Apple need to do something more. I mean iCloud has not offered anything new or refreshing for a while. iWorks on iCloud don’t get mentioned in keynotes anymore. Instead, Apple is chasing Netflix, a model where there are actually a lot of capital involved (getting rights to the various movies and shows are not cheap). Why not beef up iCloud first to the point that Apple user won’t be interested in Office 365 at all.
[doublepost=1548827842][/doublepost]
Think about it.

Apple Services in 2019 is worth more than the entire Apple company in 2009. This is before Apple even launches the TV service and Apple New subscription, both coming this year. Apple is branching into health, a trillion dollar market and ApplePay is spreading, financial services is also a trillion dollar market. Meanwhile, Apple Watch is growing exponentially, AirPods own 80% of the entire wireless earphone market and AR Glasses are launching next year.

Apple will be fine.
But I want my $500 Mac Pro, iPad with mouse running Windows, and $200 iPhone XIII. So Apple is doomed, doomed I tell ya.
/s
Score: 2 Votes (Like | Disagree)
Scottsoapbox Avatar
77 months ago
I wonder how much of this is Verizon paying for free Apple music for "unlimited" customers. #AccountingCanBeCreative
Score: 1 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...