Six months after MoviePass began placing numerous restrictions on its subscribers in an attempt to prevent the service from completely shutting down, the company today has relaunched with a new advertising campaign and the promise of a new unlimited plan.

As reported by Variety, the so-called "MoviePass 2.0" is rolling out with a few new plans this month, with prices that change depending on your region. Plans start at $9.95/month for three movies per month, but you're limited to only a selection of specific films available each day. This "Select" plan is cheaper for people in the middle of the country, because tickets are generally cheaper in smaller cities, and in big cities it'll be priced at $14.95/month.

moviepass august 2018
There's a mid-tier "All Access" plan priced at $14.95 in small cities, allowing access to all 2D films with the usual three films per month limit. Lastly, the top-tier plan is called "Red Carpet," and it is priced at $19.95/month. On this plan, subscribers can see any three movies of their choosing per month, even in IMAX, 3D, and other premium formats. In big cities, Red Carpet will cost as much as $24.95/month.

All of these new plans still restrict every MoviePass subscriber to just three movies per month, but MoviePass executive vice president Khalid Itum said that the company is gearing up to reintroduce an unlimited subscription plan very soon. Next week, a form of the original MoviePass unlimited plan will be unveiled, but pricing and specific plan details were not covered today.

MoviePass says that after losing subscribers steadily over the past few months, it has started to again increase its numbers and customer sentiment has improved.

Prior to launching the new plans, only 44% of customers had a positive feeling towards MoviePass, according to data collected by NetBase. Last week, that rose to 59% of respondents having a positive view.

“I feel like we’re turning a corner,” said Itum.

In total, Itum says that MoviePass will stop focusing on being a "disruptor" of the industry in attempt to remove the friction between itself and theater chains. This means it will no longer take large cuts of any concessions it helps to sell by getting people to theaters, but will instead charge a small service fee for items it sells. The company will also no longer ask theaters to give MoviePass a discount on tickets that it sells.

Itum is also working on a "red label" solution for exhibitors, which would help them to launch their own theater subscription programs using the MoviePass platform and existing technology. Overall, the vice president described MoviePass as adopting a "more humble" posture in 2019: "Our new business strategy is stabilize, optimize, and grow," he said.

Whether that works for the company remains to be seen. MoviePass originally made waves in August 2017 as the company dropped the price of its main subscription plan to just $9.95/month, allowing users to watch one standard 2D film every day of each month. That price point lasted for nearly one year, and eventually the company added on surge pricing, blockbuster movie restrictions, price hikes, and removed the unlimited monthly plan completely.

Top Rated Comments

vicviper789 Avatar
81 months ago
Unlimited? Fool me once...
Score: 16 Votes (Like | Disagree)
mgollaher92 Avatar
81 months ago
MoviePass changing up their plans again? Didn’t know it was that time of the month already.
Score: 14 Votes (Like | Disagree)
Exile714 Avatar
81 months ago
MoviePass needs critical mass to make this profitable. Losing subscribers is the inverse of that. They need the majority of their users to not use the entire allocation...just like people who pay for streaming and listen a few times a day to offset the cost of streamers who leave their music playing 24/7. If they have 50K people watching 3 movies a month, they're going to go out of business soon. They need another 100K people watching 1 movie a month.
MoviePass reminds me of that episode of The Office where the new paper company sits down with a financial advisor and learns they’re going broke. “I looked at the numbers and as sales grow we’ll be profitable.” “Under a fixed cost system yes, but that’s not how it works.” “Crunch the numbers again.” “It’s a program, you can’t just...” “Just, crunch them.”

They could ONLY ever be profitable under the gym membership model, as in 90% of people PAY, but don’t ever use the facilities.
Score: 8 Votes (Like | Disagree)
JohnnyApple$eed Avatar
81 months ago
Just stop
Score: 7 Votes (Like | Disagree)
Zoboomafoo Avatar
81 months ago
Lol, that’s some awesome statistical manipulation. Of course your customer sentiment is going to go up when you’re bleeding customers. The customers that don’t like you left!
Score: 5 Votes (Like | Disagree)
Lord Hamsa Avatar
81 months ago
Meanwhile, for $20/month, I can see any three (non-special event) screenings pre WEEK at AMC, plus get their benefits of their VIP program. (Regal are you listening?)

MoviePass lost all market credibility with their constant changes for the worse. I can't see how anyone can ever trust them again to provide even this minimal level of service without yanking out the rug under them on no notice.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...