Apple has ceded its position to Walmart as the third largest online retailer in the U.S., according to a new report out this week (via TechCrunch).

Research provider eMarketer Retail calculates that Walmart is set to capture 4 percent of all online retail spending in 2018, up from 3.3 percent the previous year, while Apple will claim a 3.9 percent share, up from 3.8 percent in 2017.

emarketer 2018 forecast
Walmart, which includes Sam's Club and Jet.com, will see its sales total $20.91 billion by the end of the year, thanks to a 39.4 percent increase in e-commerce. In contrast, Apple's online sales will grow by 18 percent this year, a slowdown attributed to declining domestic smartphone sales.

Importantly, Walmart has one of the fastest growing ecommerce businesses. This year, its online sales will grow 39.4%. Wayfair, an online-only retailer, beats it slightly with a 40.1% growth rate. Meanwhile, Apple will grow just over 18% this year—less than last year— as domestic sales for smartphones and other consumer electronic devices begin to slow down. Its ecommerce share will remain virtually unchanged at 3.9% this year.

Both companies still trail first-placed Amazon, which is set to command a whopping 48 percent share of all e-commerce sales, up from 43.1 percent the previous year. Amazon will take in more than $252.10 billion domestically this year, according to eMarketer. eBay meanwhile remains in second place, with a 7.2 percent share of all online retail sales, down from 7.6 percent.

Top Rated Comments

camperboy Avatar
84 months ago
I think Apple need more overpriced stuff, higher price for old hardware etc. By increasing the price Apple will back on the 1st place again.

But seriously, maybe people finally understood the hardware what Apple offer is not worth the price.
Score: 22 Votes (Like | Disagree)
scrapesleon Avatar
84 months ago
Apple need a change in leadership
Score: 12 Votes (Like | Disagree)
Scottsoapbox Avatar
84 months ago
Walmart has gotten serious about changing for the future. Pushing online and getting into grocery delivery. They won't concede to Amazon or become the next Sears.
Score: 11 Votes (Like | Disagree)
Dustin Lenzz Avatar
84 months ago
Apple need a change in leadership
...???...
Yeah, all right, okay...
Like who then, John Sculley?? Wonder what he’s doing now?? Or maybe Gil Amelio, lol...
Score: 11 Votes (Like | Disagree)
X--X Avatar
84 months ago
Apple need a change in leadership
...???...
Yeah, all right, okay...
Like who then, John Sculley??
John Sculley did exactly the same as Tim Cook is doing.

MAXIMIZING profits, HUGE stock gains, but completely ignoring any innovation and running Apple without any vision at all, especially in terms of software. Sorry but that is the truth.

Let's take a look at how SCULLEY did when Jobs left Apple in the 80s


Score: 11 Votes (Like | Disagree)
sblemmy Avatar
84 months ago
John Sculley did exactly the same as Tim Cook is doing.

MAXIMIZING profits, HUGE stock gains, but completely ignoring any innovation and running Apple without any vision at all, especially in terms of software. Sorry but that is the truth.

Tim Cook's been pretty clear about his vision for Apple: stabilize revenue by decreasing reliance on "blockbuster" products and increasing revenue from services. Apple's also pushing consumer technology in the healthcare space.

To this end, we've gotten some interesting software/hardware combinations:

TouchID/FaceID for Apple Pay
Apple Music and HomePod
Apple Watch w/ heart rate monitoring, fall detection, and soon ECG.

We can argue about the varying degree of success Apple has had in these (and other of) TC's initiatives, but the vision is clearly there.
Score: 10 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4.1 With Bug Fixes

Wednesday April 16, 2025 10:16 am PDT by
Apple today released macOS Sequoia 15.4.1, a minor update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4.1 comes two weeks after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. According to...