Live Coverage of Apple's October 2018 iPad and Mac Event

Apple's "There's more in the making" event at the Howard Gilman Opera House in Brooklyn, New York, begins at 10:00 a.m. Eastern Time (7:00 a.m. Pacific Time), and we're expecting to see a number of iPad and Mac announcements today.

oct 2018 venue side
Later today will also see the release of iOS 12.1, bringing Group FaceTime, new emoji, live Depth Control in camera previews, and Dual SIM support for Apple's latest iPhones. Additional updates in the form of macOS 10.14.1, watchOS 5.1, and tvOS 12.1 are likely also coming today.

Apple is providing a live video stream on its website and via the Apple Events app on Apple TV.

In addition to Apple's video stream, we will be updating this article with live blog coverage—no need to refresh—and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds.

Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

Sign up for our newsletter to keep up with Apple news and rumors.

Apple's online store is currently down in advance of the event. It should be accessible again shortly after the keynote.

Live blog in chronological order is after the jump.

6:02 am: Members of the press are receiving their badges and being admitted into the lobby of the venue.

f1540904665

f1540904729

f1540905058
6:22 am: Attendees are now being admitted into the theater itself.

f1540906071

f1540906092
6:51 am: Apple's live stream is up and running. Currently just an Apple logo with music playing.

6:58 am: We're just two minutes away!

6:59 am: The event is beginning...

7:00 am: ...with a video of all the different Apple logos from the invitations (and more).

f1540908069
7:01 am: And now a video showing Apple users in various places around New York City, including the subway, the Guggenheim, and more.

7:02 am: Apple CEO Tim Cook comes out with a "Thank you! Wow! Thank you!" greeting for the crowd.

f1540908174
7:03 am: "Good morning! It is so great to be in New York. We love New York!"

7:04 am: He's touting the venue they're at in Brooklyn, NY. Talking about the creative community in New York, "and that's why we're here today to talk about our most creative products. And, of course, that all starts with the Mac."

7:04 am: "The Mac was the first computer that was designed for creativity and it's become one of the world's most essential creative tools."

f1540908281

f1540908322
7:05 am: Opening with a video of people who use a Mac for creativity.

7:06 am: It's part of the "Behind The Mac" ad campaign that Apple has been running recently.

7:06 am: 51% of Mac buyers around the world are new to the Mac. 76% in China.

f1540908397
7:06 am: Total active install base is 100 million Macs.

f1540908419
7:07 am: High customer satisfaction rates. Now talking macOS Mojave — "The best version of macOS by far. People are really loving it."

7:09 am: MacBook Air is first up.

7:09 am: "When Steve pulled that MacBook Air out of that envelope, it was clear that things would never be the same."

f1540908600
7:10 am: "Less could indeed be more. And it redefined the modern notebook in the process. MacBook Air has become the most beloved notebook ever."

7:10 am: "Now it's time for a new MacBook Air. One that takes the MacBook Air experience even further in the areas that are most important to our customers. And of course, what we all want in a MacBook Air, is a Retina display!"

f1540908651
7:11 am: An all-new MacBook Air with a Retina display with a whole lot more. Debuting with a video.

f1540908705
7:12 am: It is still slightly wedge shaped, with two USB-C ports on the side. We spotted a gold variant in the video.

f1540908755
7:13 am: The aluminum bezel is gone, with black display glass and borders that are 50% narrower. 13.3" display.

f1540908799
7:13 am: 4x the resolution as previously.

f1540908821
7:14 am: FaceTime camera still at the top of the display.

7:14 am: Touch ID!

f1540908868
7:14 am: A single sensor at the top right of the keyboard.

f1540908899
7:15 am: "The Air has the most secure boot process of any notebook."

f1540908957
7:16 am: The T2 system controller enables a lot of things, including "Hey Siri" and secure storage and booting.

7:16 am: New keyboard, larger trackpad with Force Touch.

f1540909038
7:18 am: 25% louder speakers than before, 2x more bass and wider stereo sound. Three-microphone array, improving FaceTime use and Siri use. Two Thunderbolt 3/USB-C ports. 8th-generation Intel dual-core i5. Up to 16GB 2133MHz memory.

7:18 am: Up to 1.5TB SSD, 60% faster than before.

7:18 am: 12 hours of wireless web browsing, 13 hours of iTunes movie playback.

7:19 am: New Air has 17% less volume than its predecessor, even with a screen size the same.

f1540909162
7:19 am: 15.6mm thick, down from 17.3mm. Weighs 2.75 pounds.

f1540909186
7:19 am: Quarter-pound lighter than the previous Air.

f1540909206
7:20 am: 100% recycled tin on the logic board, and 35% post-consumer recycled plastic.

7:21 am: Every Mac enclosure is made from aluminum. We've had to rely on mining high-purity ore, that is, until today. Apple's metallurgy team has designed a new alloy. Every new MacBook Air is made from 100% recycled aluminum.

7:21 am: And now a video!

f1540909336

f1540909462
7:24 am: 1.6GHz i5 processor, 128GB storage, 8GB RAM, starting at $1199, the most affordable Retina Mac we've ever offered.

7:24 am: Order starting today, available next week.

f1540909489

f1540909498
7:25 am: Here's the MacBook Air intro video: //www.youtube.com/watch?v=G7iI7YmIr30

7:25 am: And here's the MacBook Air detail video: //www.youtube.com/watch?v=hs1HoLs4SD0

7:25 am: Now the Mac Mini!

7:26 am: Showing the video of the new Mac mini flying in like a spaceship.

7:26 am: Only it's landing in front of a space gray screen, with matching keyboard and trackpad.

f1540909618
7:27 am: "I can't wait to tell you about the biggest update ever to the new Mac mini."

7:27 am: Every Mac mini starts with four cores. Six cores optional.

f1540909676
7:28 am: 8th-generation CPUs with 60% faster graphics. Five times faster than before.

f1540909684
7:28 am: 64GB of memory max.

f1540909740
7:29 am: SO-DIMMs, so memory is expandable. All-flash storage. SSD up to 2TB.

f1540909777
7:30 am: New thermal system with double the airflow. Gigabit Ethernet, four Thunderbolt 3/USB-C ports, HDMI, two USB-A ports. 10Gb Ethernet available.

7:31 am: They can be strung together, using multiple Mac minis for video editing or in a server farm.

f1540909920
7:32 am: 8GB RAM, 3.6GHz quad-core processor, 128GB storage for $799.

f1540909928
7:32 am: Order today, available November 7.

f1540909933
7:32 am: 60% post-consumer recycled plastic. The same 100% recycled aluminum.

f1540910011
7:33 am: Now talking Apple Stores... Today at Apple sessions.

7:34 am: Angela Ahrendts, head of Apple Retail, on stage.

f1540910098
7:36 am: Talking about recently opened Apple Stores and discussing classes and labs in the stores.

7:38 am: There's a new Sessions tab in the Apple Store app.

7:38 am: Sixty newly designed sessions coming to Today at Apple.

f1540910337
7:41 am: All retail locations run on 100% renewable energy.

7:41 am: (Which had been disclosed previously)

7:42 am: And Tim is back.

7:43 am: iPad!

f1540910597
7:43 am: "iPad is a magical piece of glass that magically transforms into anything you want it to be."

7:43 am: 400 million iPads sold.

f1540910622
7:43 am: More iPads sold than all the biggest notebook manufacturers.

7:44 am: Today's lineup: iPad Mini, iPad, iPad Pro.

7:45 am: Introducing all-new iPad Pro that "is gonna push what you can do on iPad or on any computer even further."

7:45 am: And here's a video. The leaks were right. Face ID, no Home button, thinner bezel, magnetic Apple Pencil.

f1540910765
7:46 am: This is the iPad we've dreamed about building from the very beginning.

7:47 am: Rounded corners on the display, using same technologies in the iPhone XR. Liquid Retina display.

f1540910858
7:48 am: Bigger display in the same footprint. 11" display in 10.5" footprint.

f1540910894
7:48 am: 12.9-inch display comes in a more portable package. Smaller footprint with same screen size.

f1540910922

f1540910935
7:49 am: 5.9mm thick, 15% thinner than 6.9mm of the old 12.9".

f1540910979

f1540911004

f1540911011
7:50 am: This is kind of an iPad X. Face ID retrained to work in portrait, landscape, attached to a keyboard. "Always right side up" — with no home button, which way is up? Every way!

f1540911092

f1540911097
7:52 am: Powered by A12X Bionic processor, more advanced than the iPhone XS. 10 billion transistors.

7:52 am: 8-core CPU, plus 7-core GPU.

f1540911127

f1540911144
7:52 am: Faster than 92% of all portable PCs sold in the past 12 months.

f1540911205

f1540911245
7:54 am: Apple's latest Neural Engine, with 5 trillion operations per second. Delivers to CoreML tasks, "not just faster than your last computer, but smarter and more capable."

f1540911287
7:54 am: 1TB of storage capacity available.

f1540911302
7:55 am: USB-C!

7:55 am: New capabilities, connecting to accessories... connecting to high-resolution 5K displays. Connects to data accessories and displays.

7:55 am: Charging out, can charge your iPhone from the iPad.

f1540911325

f1540911356

f1540911363
7:56 am: Second-generation Pencil. Magnets attach it to the iPad Pro. Automatically pairs and starts charging wirelessly.

f1540911371

f1540911394
7:56 am: Always charging, so it's always ready to go. Tapping the screen will launch instantly into the Notes app. Tap twice on it to switch modes. Switch from current tool to eraser in Notes.

7:57 am: Smart keyboard folio. Magnetically attaches and protects the front and back. Two viewing angles for lap or desk.

f1540911422

f1540911438

f1540911446

f1540911493
7:58 am: Says it's the best device ever created for augmented reality.

7:58 am: (Animoji and Memoji support, by the way)

f1540911562
7:59 am: Now talking about apps.

8:00 am: AutoCAD coming to the iPad "with performance as fast as the fastest PCs"

f1540911665
8:02 am: 2K Games exec on stage to demo a game.

8:02 am: NBA2K brings "console realism" to iOS. "This has never been possible on a mobile device before."

f1540911764

f1540911856
8:05 am: Steph Curry makes a buzzer beater... from downtown!

8:05 am: Adobe next.

8:06 am: Showing off Photoshop for iPad.

f1540912033
8:08 am: Making edits in 12,000x12,000 PSD, 157 layers, zooming through with no lag.

8:09 am: Double-tapping on the Apple Pencil can zoom out and in automatically.

8:10 am: Nine-feet x nine-feet at scale. Project Aero takes the PSD and can project it on a table. Animated butterflies, and use iPad to be cinematographer. Have to see it to understand, but it's cool looking.

8:11 am: The real Photoshop engine running on iPad Pro, reimagined "for the simplicity of touch."

8:11 am: Coming to the App Store in 2019.

8:12 am: iPad Pro video running.

8:12 am: Narrated by Phil Schiller, his first appearance today.

f1540912409
8:14 am: It has 102 magnets to connect the Folio and Pencil.

8:16 am: Not all recycled aluminum, but the excess aluminum is recycled back into the material used in the MacBook Air and Mac mini.

8:16 am: 11" starts at $799, 12.9" starts at $999. Orders start today, arrive November 7.

f1540912570
8:16 am: Current 10.5-inch remains at $649. LTE versions available.

f1540912588

f1540912595

f1540912601
8:17 am: Tim: One quick update... iOS 12 is off to an unbelievable start. More installs than any version in history.

8:17 am: Remaining on a tear. 60 percent of all iOS devices are already running iOS 12.

8:18 am: 12.1 shipping today. Group FaceTime and other features, including Dual-SIM support.

8:19 am: Going over the products announced today.

f1540912760
8:21 am: Lana Del Rey coming on stage for a musical performance.

f1540912890

f1540912903
8:30 am: Tim wrapping up. Thanking everyone.

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....

Top Rated Comments

Speechless Avatar
84 months ago
MacRumors for the entire rest of the year:

Score: 17 Votes (Like | Disagree)
xalea Avatar
84 months ago
It's 5x faster than a 6 year old product? Amazing...
Score: 12 Votes (Like | Disagree)
MacFather Avatar
84 months ago
Deleted.
Score: 11 Votes (Like | Disagree)
pete2106 Avatar
84 months ago
The audience seems more excited about recycled Aluminium than they do about the computer itself.
Score: 11 Votes (Like | Disagree)
Bin Cook Avatar
84 months ago
You can see why people despise Apple.

Fill the audience with a couple of hundred retail employees under the age of 20 to whoop at the highest starting prices ever for Cupertino-branded products.

It is basically a Hollywood abattoir with the pigs cheering on the rollout of the blades that will kill them.
Score: 10 Votes (Like | Disagree)
oldmacs Avatar
84 months ago
oh and the last good MacBook keyboard is gone. Well done Apple.
Score: 10 Votes (Like | Disagree)