Industry Group Representing Apple, Google, Amazon and Others Releases User Privacy Framework to Guide Policymakers

The Information Technology Industry Council (ITI), a technology lobbying group that represents companies like Apple, Google, Microsoft, Amazon, and Facebook, and more, today released a framework for regulations to protect user privacy.

The ITI's guidelines [PDF] are designed to provide information and guidance for policymakers both in the United States and abroad as they tackle the issue of data privacy online.

ITI logo

The purpose of this framework is to inform the development of legislation or the promulgation of rules that enhance personal data protection, further the trust relationship between companies and their customers, and enable innovation while also avoiding regulatory fragmentation that undermines all three goals.

Inspired by Europe's General Data Protection Regulation and privacy protections put in place in other countries, the document suggests individuals should have full rights to control the use of their personal data, and is built on the following principles:

Enhance Transparency. The framework ensures individuals are informed when their personal data is collected or used so they have a better understanding of what they are or are not consenting to.

Increase Consumer Control. The framework gives individuals the right to expressly and affirmatively consent to the use of their sensitive personal data, and further allows individuals to access, correct, port, delete, and object to the use of their personal data where it is appropriate to the context of the use of such personal data.

Establish Company Accountability and Expands Responsibility. The framework lays out clear mechanisms for regulators to hold companies responsible for their data practices, including recommending subjecting companies in violation of a national privacy law to a meaningful penalty on the first offense. It also requires companies to identify, monitor and document uses of known personal data, and ensure all uses are legitimate as defined by that law.

Promotes Security. The framework mandates companies put into place comprehensive security programs that support and protect their operations, activities and the sensitive information they control.

The text of the document was drafted after "dozens" of meetings with outside groups and policymakers, as well as experts from some of the ITI's member companies, ITI president Dean Garfield told Axios. He says that the framework goes "deeper" than other privacy proposals that have been developed.

The ITI is hoping the framework will serve as a model for governments worldwide and a "workable alternative" to a "patchwork of laws" that could ultimately lead to uncertainty over the protections that individual consumers are entitled to.

The ITI's full document with a complete list of suggested guidelines for government reference can be viewed on its website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
iOS 18

5 New Things Your iPhone Can Do in iOS 18.3

Friday January 24, 2025 1:55 am PST by
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
Generic iOS 18

iOS 18.4 Beta Coming Soon With These New Features for Your iPhone

Friday January 24, 2025 8:16 am PST by
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner. Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri ...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
apple tv 4k new orange

New Apple TV Launching This Year With These New Features

Wednesday January 22, 2025 6:01 pm PST by
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device. The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
iPhone 17 Pro Dual Tone Horizontal Single Feature

Kuo: iPhone 17 Models Won't Have Smaller Dynamic Island

Friday January 24, 2025 9:09 am PST by
The upcoming iPhone 17 models that Apple plans to release this year will not feature a smaller Dynamic Island, Apple analyst Ming-Chi Kuo said today. On social media, he said that he is expecting the size of the Dynamic Island to remain "largely unchanged" across the iPhone 17 lineup. His statement is contrary to prior rumors that we've heard about planned changes for the iPhone 17 models. ...
iPhone 16 Apple Store Levels

Gurman: Apple Stores Receiving 'Merchandise' Updates Next Week

Saturday January 25, 2025 5:07 pm PST by
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman. Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch. In each of the past four years, ...
apple power beats pro 2

Apple's First Product Announcement of 2025 is Imminent

Thursday January 23, 2025 2:48 pm PST by
It's also time for Apple's first product announcement of the year. Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter last weekend, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the...

Top Rated Comments

velocityg4 Avatar
82 months ago
This is like asking the fox how to guard the hen house.
Score: 6 Votes (Like | Disagree)
Tapiture Avatar
82 months ago
Pretty hilarious that Google and Facebook support an advocacy group for private data protection. These are the most anti-privacy companies I can think of. Not to mention they get hacked every other week.
Score: 5 Votes (Like | Disagree)
now i see it Avatar
82 months ago
a little late after untold billions of users have had their personal lives slurped up and sold.
Perhaps it's a gesture of good will, but the data miners got everything they wanted these last twenty years.
Score: 3 Votes (Like | Disagree)
DipDog3 Avatar
82 months ago
How about just pay me $100,000 each time my information is stolen. If you don’t want to pay, then don’t keep my info.
Score: 2 Votes (Like | Disagree)
tridley68 Avatar
82 months ago
I don't use the cloud for anything don't trust it and never will.
Score: 2 Votes (Like | Disagree)
Williesleg Avatar
82 months ago
Yeah that should end well.

Time to move off the cloud.
Score: 1 Votes (Like | Disagree)