American teenagers are still choosing Apple's iPhone over the competition, with 82 percent of surveyed U.S. teens saying that they own an iPhone, according to Piper Jaffray's latest survey (via Business Insider).
This number has grown steadily from 76 percent in April 2017 to 78 percent in October 2017, and it now appears to have plateaued temporarily in 2018, as 82 percent of teens said they owned an iPhone back in April.
Looking to the future, 86 percent of teens surveyed said that they plan on buying an iPhone as their next smartphone. This is an increase from 84 percent in the spring.
In comparison, 10 percent of the teens said they planned on buying an Android smartphone next, down from 11 percent in the spring. The researchers at Piper Jaffray say that American teens' intent to buy an iPhone is now at the highest they have ever seen.
Other tidbits from the report include: 45 percent of teens saying that the brand of an item is the most important factor in a purchase decision, Amazon is the top preferred website, and Instagram is now the most used social platform as Facebook faces an ongoing decline. Netflix represented 38 percent of daily video consumption, ahead of YouTube (33 percent), cable TV (16 percent), and Hulu (5 percent).
For this survey, Piper Jaffray surveyed around 8,600 teenagers across 47 states with an average age of 16 and an average household income of $68,300. 44 percent of the teens were female, while 56 were male.
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Saturday January 18, 2025 10:28 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
Sunday January 19, 2025 8:11 am PST by Joe Rossignol
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory.
A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June.
The original AirTag was announced...
Friday January 17, 2025 3:38 pm PST by Juli Clover
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
Sunday January 19, 2025 8:25 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
When they say "teens intend to buy", I expect that there's a significant portion of the group that intend to have money from parents involved. And those parents could balk and veto whatever the teen wants.
Obviously those teens are price-insensitive. It doesn't matter how trivial the new features are, it's worth it because it's basically free to them.
I'd say this bears out even past high school and into late teens, early twenties. I help develop the official app for a large university, both iOS and Android versions, and 70-75% of our daily active users are iPhone users, and our user base is a solid 80% of 35,000 students.
That says to me that the ratio of university-aged students owning iPhones vs. Android is extremely skewed toward iPhone vs the Android market share worldwide. Granted, university students also tend to come from more affluence in general, households where bargain Android handsets aren't pushed. Though we also tend to see a lot of college students owning 5s, 6, 6s... possibly hand-me-downs from siblings and parents, as iPhones do tend to have a longer life cycle.
