American teenagers are still choosing Apple's iPhone over the competition, with 82 percent of surveyed U.S. teens saying that they own an iPhone, according to Piper Jaffray's latest survey (via Business Insider).
This number has grown steadily from 76 percent in April 2017 to 78 percent in October 2017, and it now appears to have plateaued temporarily in 2018, as 82 percent of teens said they owned an iPhone back in April.
Looking to the future, 86 percent of teens surveyed said that they plan on buying an iPhone as their next smartphone. This is an increase from 84 percent in the spring.
In comparison, 10 percent of the teens said they planned on buying an Android smartphone next, down from 11 percent in the spring. The researchers at Piper Jaffray say that American teens' intent to buy an iPhone is now at the highest they have ever seen.
Other tidbits from the report include: 45 percent of teens saying that the brand of an item is the most important factor in a purchase decision, Amazon is the top preferred website, and Instagram is now the most used social platform as Facebook faces an ongoing decline. Netflix represented 38 percent of daily video consumption, ahead of YouTube (33 percent), cable TV (16 percent), and Hulu (5 percent).
For this survey, Piper Jaffray surveyed around 8,600 teenagers across 47 states with an average age of 16 and an average household income of $68,300. 44 percent of the teens were female, while 56 were male.
Monday October 28, 2024 8:01 am PDT by Joe Rossignol
Apple today announced that it has updated the 24-inch iMac with the M4 chip, which debuted in the iPad Pro earlier this year. This upgrade comes around one year after the previous iMac with the M3 chip was released.
Subscribe to MacRumors on YouTube for more videos!
As expected, the M4 chip in the iMac is available with up to a 10-core CPU and up to a 10-core GPU. Apple says the iMac with the ...
Thursday October 24, 2024 10:36 am PDT by Joe Rossignol
Apple's marketing chief Greg Joswiak today teased that the company has an "exciting week of announcements" planned next week. Joswiak said to "Mac" your calendars, and the post includes an animated icon for the Finder app on the Mac, so it is clear that at least some of next week's announcements will be related to the Mac.
Subscribe to MacRumors on YouTube for more videos!
Below, we have...
Wednesday October 23, 2024 1:41 pm PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states offer the feature, and additional states that have committed to rolling it out in the feature in...
Monday October 28, 2024 8:07 am PDT by Juli Clover
Apple today released iOS 18.1 and iPadOS 18.1, the first major updates to the iOS 18 and iPadOS 18 updates that came out in September. iOS 18.1 and iPadOS 18.1 come six weeks after the release of iOS 18 and iPadOS 18.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General >...
Thursday October 24, 2024 9:19 am PDT by Juli Clover
Apple's Greg Joswiak today made it clear that Apple plans to reveal new products next week, teasing refreshed Macs. In a social media post, Joswiak said to "Mac your calendars" because there's an exciting week of announcements that start on Monday morning.
With Joswiak's announcement, it appears that there will not be a dedicated October event for Macs this year, with Apple instead...
Monday October 28, 2024 8:02 am PDT by Joe Rossignol
Alongside the new iMac, Apple announced updated versions of the Magic Mouse, Magic Keyboard, and Magic Trackpad. The accessories are now equipped with USB-C charging ports, whereas the previous models used Lightning. Apple includes the Magic Mouse and Magic Keyboard in the box with the iMac, and the Magic Trackpad is an optional upgrade.
"Every iMac comes with a color-matched Magic Keyboard...
Wednesday October 23, 2024 9:38 am PDT by Joe Rossignol
Apple suppliers will begin mass production of the fourth-generation iPhone SE in December, supply chain analyst Ming-Chi Kuo said today in a blog post.
The fourth-generation iPhone SE is expected to have a similar design as the base iPhone 14, with rumored features including a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM...
Monday October 28, 2024 11:18 am PDT by Joe Rossignol
Apple introduced a new iMac today with the M4 chip and more, but that's not all, as it still has two more Mac announcements planned this week.
"This is a huge week for the Mac, and this morning, we begin a series of three exciting new product announcements that will take place over the coming days," said Apple's hardware engineering chief John Ternus, in a video announcing the new iMac....
When they say "teens intend to buy", I expect that there's a significant portion of the group that intend to have money from parents involved. And those parents could balk and veto whatever the teen wants.
Obviously those teens are price-insensitive. It doesn't matter how trivial the new features are, it's worth it because it's basically free to them.
I'd say this bears out even past high school and into late teens, early twenties. I help develop the official app for a large university, both iOS and Android versions, and 70-75% of our daily active users are iPhone users, and our user base is a solid 80% of 35,000 students.
That says to me that the ratio of university-aged students owning iPhones vs. Android is extremely skewed toward iPhone vs the Android market share worldwide. Granted, university students also tend to come from more affluence in general, households where bargain Android handsets aren't pushed. Though we also tend to see a lot of college students owning 5s, 6, 6s... possibly hand-me-downs from siblings and parents, as iPhones do tend to have a longer life cycle.
The iPhone 16 and iPhone 16 Pro are Apple's newest iPhones and follow last year's iPhone 15 and iPhone 15 Pro, but how different are the two latest models, and what exactly does a "Pro" device offer?
