Apple's Bud Tribble to Offer Support for 'Comprehensive Federal Privacy Legislation' at Senate Hearing on Wednesday

Apple is sending longtime employee and Vice President of Software Technology Bud Tribble to a Senate Commerce Committee hearing on Wednesday to offer support for federal privacy regulations, reports Axios.

According to Tribble's prepared statement obtained by Axios, he plans to "convey Apple's support for comprehensive federal privacy legislation that reflects Apple's long-held view that privacy is a fundamental human right."

padlocksenatecommittee

"We want your device to know everything about you; we don't feel that we should," he'll say. "These concepts have guided our design process for years because privacy is a core value at Apple, not an obligation or an aftermarket add-on."

Tribble will echo sentiments that Apple executives have shared time and time again, explaining Apple's belief that customers have a right to keep their personal information private, a stance that differs from companies like Facebook and Google.

Back in June, Apple CEO Tim Cook said in an interview that privacy "from an American point of view" is one of the "key civil liberties" defining what it means to be American. Cook has also said multiple times that Apple's customers are not its product.

"We could make a ton of money if we monetized our customers," Cook said in March. "If our customers were our product. We've elected not to do that. We're not going to traffic in your personal life."

Tribble will be testifying before the US Senate Committee on Commerce, Science, and Transportation alongside representatives from other tech and media companies that include Amazon, Twitter, Google, AT&T, and Charter Communications.

Ahead of the meeting, the National Telecommunications and Information Administration, part of the U.S. Department of Commerce, released a proposal for consumer data privacy protection and is seeking public comment. The NTIA is asking for feedback on certain desired outcomes for organizational practices:

  • Organizations should be transparent about how they collect, use, share, and store users' personal information.
  • Users should be able to exercise control over the personal information they provide to organizations.
  • The collection, use, storage and sharing of personal data should be reasonably minimized in a manner proportional to the scope of privacy risks.
  • Organizations should employ security safeguards to protect the data that they collect, store, use, or share.
  • Users should be able to reasonably access and correct personal data they have provided.
  • Organizations should take steps to manage the risk of disclosure or harmful uses of personal data.
  • Organizations should be accountable for the use of personal data that has been collected, maintained or used by its systems.

These are the same kind of topics that will be explored during the privacy-focused Senate hearing, which is designed to "examine the privacy policies of top technology and communication firms" as well as review the "current state of consumer data privacy."

Update: Tribble's prepared remarks are embedded below.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...

Top Rated Comments

Jimmy James Avatar
82 months ago
More than design, feautures, or UI, this is what really matters. This is what keeps me solidly with Apple products.
Score: 11 Votes (Like | Disagree)
iLoveDeveloping Avatar
82 months ago
Never heard of that guy before, on reading the title I thought - what’s a Bud Triddle?
Score: 8 Votes (Like | Disagree)
Kaibelf Avatar
82 months ago
This seems like an exceptionally good idea. The list of points seem quite reasonable, and hard to argue against it being a good idea.

Not sure why this needs to be in PRSI. Someone will probably be along shortly to prove the need.
Since it’s about potential law it’s definitely political simply by nature. Either way I suspect 99% of posters will support this idea as we all know what bunk it is to wreck encryption wholesale just because (once again) authorities want to throw around “national security” in order to do ridiculous things and give powerful tools to people who have proven they can’t properly secure what they already have.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
82 months ago
I was completely bemused by this title and thought Tim Cook’s best friend was a massive Tribble or something. Maybe I’ve been watching too much Trek.

Thankfully the article cleared it up.
Score: 7 Votes (Like | Disagree)
mark-in-mk Avatar
82 months ago
Bud Tribble. Awesome Name.
Sorry, but it is.
Score: 7 Votes (Like | Disagree)
spinedoc77 Avatar
82 months ago
('https://www.macrumors.com/2018/09/25/apple-bud-tribble-senate-privacy-legislation/')


Apple is sending longtime employee and Vice President of Software Technology Bud Tribble to a Senate Commerce Committee hearing on Wednesday to offer support for federal privacy regulations, reports Axios ('https://www.axios.com/apple-privacy-regulations-senate-commerce-3800556c-2c3b-4a45-b9b4-d82488cde140.html').

According to Tribble's prepared statement obtained by Axios, he plans to "convey Apple's support for comprehensive federal privacy legislation that reflects Apple's long-held view that privacy is a fundamental human right."


Tribble will echo sentiments that Apple executives have shared time and time again, explaining Apple's belief that customers have a right to keep their personal information private, a stance that differs from companies like Facebook and Google.

Back in June, Apple CEO Tim Cook said in an interview ('https://www.macrumors.com/2018/06/04/tim-cook-cnn-interview-privacy/') that privacy "from an American point of view" is one of the "key civil liberties" defining what it means to be American. Cook has also said multiple times that Apple's customers are not its product.

"We could make a ton of money if we monetized our customers," Cook said in March ('https://www.macrumors.com/2018/03/28/tim-cook-mark-zuckerberg-comments/'). "If our customers were our product. We've elected not to do that. We're not going to traffic in your personal life."

Tribble will be testifying before the US Senate Committee on Commerce, Science, and Transportation alongside representatives from other tech and media companies that include Amazon, Twitter, Google, AT&T, and Charter Communications.

Ahead of the meeting, the National Telecommunications and Information Administration, part of the U.S. Department of Commerce, released a proposal ('https://www.ntia.doc.gov/press-release/2018/ntia-seeks-comment-new-approach-consumer-data-privacy') for consumer data privacy protection and is seeking public comment. The NTIA is asking for feedback on certain desired outcomes for organizational practices:

* Organizations should be transparent about how they collect, use, share, and store users' personal information.
* Users should be able to exercise control over the personal information they provide to organizations.
* The collection, use, storage and sharing of personal data should be reasonably minimized in a manner proportional to the scope of privacy risks.
* Organizations should employ security safeguards to protect the data that they collect, store, use, or share.
* Users should be able to reasonably access and correct personal data they have provided.
* Organizations should take steps to manage the risk of disclosure or harmful uses of personal data.
* Organizations should be accountable for the use of personal data that has been collected, maintained or used by its systems.
These are the same kind of topics that will be explored ('https://www.commerce.senate.gov/public/index.cfm/pressreleases?ID=240B5C17-CBD5-4039-A9E4-CF2FADFF4712') during the privacy-focused Senate hearing, which is designed to "examine the privacy policies of top technology and communication firms" as well as review the "current state of consumer data privacy."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues ('https://forums.macrumors.com/forums/politics-religion-social-issues.47/') forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple's Bud Tribble to Offer Support for 'Comprehensive Federal Privacy Legislation' at Senate Hearing on Wednesday ('https://www.macrumors.com/2018/09/25/apple-bud-tribble-senate-privacy-legislation/')
Nice, once again I am happy with allowing Apple to gouge me with my phone purchase. This on the heels of yet AGAIN another week not going by without another Google privacy insult. These privacy issues have become almost daily for Google. https://techcrunch.com/2018/09/24/security-experts-say-chrome-69s-forced-login-feature-violates-user-privacy/ I just uninstalled Chrome from all my PC's, not really sure why I still had it installed as it's a piss poor browser anyway even without all the privacy issues.
Score: 4 Votes (Like | Disagree)