New Apple Watch Series 4 Faces Were Captured as Live Effects, Not Computer Rendered

The Apple Watch Series 4 has multiple new watch faces for users to choose from, including Fire, Water, Liquid Metal, and Vapor faces that were custom-designed for Series 4 to interact with the edges of its larger display. Apple briefly showed off these faces during its September 12 keynote in Cupertino, but more information about the making of the watch faces has been shared today in a new behind-the-scenes video by Cool Hunting.

apple watch s4 lab

Left image via Cool Hunting

Alan Dye, vice president of user interface design at Apple, revealed that the visuals seen in each Fire, Water, Liquid Metal, and Vapor Apple Watch face were not rendered through a computer, but were shot using high resolution video capturing real fire, water, liquid metal, and vapor elements. The watch faces were captured in one of Apple's design labs, which can be seen in the video below.


Dye said that while the design team could have gone digital for the faces, they opted for the live effects recorded in a studio:

Talking to Alan Dye, Vice President of User Interface Design at Apple, about this particular project he shared that “it’s more of a story about the design team. We could have done this digitally, but we shot this all in a studio. It’s so indicative of how the design team works—bringing our best and varied talents together to create these faces.”

...When asked about how these face concepts were chosen Dye shared that “in terms of design in general, for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

The visual faces aren't the only new watch faces on Series 4. You'll also be able to choose from the Infograph face, which supports up to eight complications, as well as a redesigned Modular watch face. watchOS 5 also has a few new watch faces, including one for the mindfulness app Breathe.

Apple Watch Series 4 launches tomorrow, September 21, and ahead of its debut reviews for the smartwatch have already emerged. Most reviewers say that this generation is definitely worth an upgrade if you're on an older model Apple Watch, thanks to the new screen, haptic digital crown, improved health tracking, speed, and more.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
iPhone SE 4 Thumb 1

iPhone SE 4 Camera Modules to Enter Mass Production Next Month

Tuesday November 12, 2024 2:56 am PST by
Apple's camera module supplier for the upcoming iPhone SE 4 is set to begin mass production of the components in December, according to a new report coming out of Korea. Economic newspaper Ajunews reports that LG Innotek will supply the front camera module for the budget-friendly fourth-generation device. Final tests are now said to be underway, with mass production of the module following...
AirPods Crackling Feature

Apple Customers Sue Over Unfixed AirPods Pro Crackling Issue

Wednesday November 13, 2024 11:01 am PST by
A trio of Apple customers this month filed a class action lawsuit against Apple, accusing the Cupertino company of violating California consumer protection laws and false advertising for continuing to sell AirPods Pro models that had ongoing issues with crackling or static sounds. A few months after the AirPods Pro came out in October 2019, buyers began to complain about crackling, rattling, ...
AirPods Pro Firmware Feature

Apple Releases Firmware Updates for AirPods Pro 2 and AirPods 4

Monday November 11, 2024 11:28 am PST by
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19. It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
M4 MacBook Pros Thumb

M4 MacBook Pro Uses Quantum Dot Display Technology

Thursday November 14, 2024 4:19 pm PST by
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results. Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
maxresdefault

M4 Max MacBook Pro: Real-World Usage Tests

Wednesday November 13, 2024 11:59 am PST by
Apple last week replaced the M3 Max MacBook Pro with the new M4 Max MacBook Pro, and we picked up one of the new high-end MacBook Pro machines to see how it compares to the prior model with both benchmarks and real-world tests. We tested an M4 Max with a 16-core CPU, 40-core GPU, and 48GB RAM against an M3 Max MacBook Pro with similar specs. The two machines look similar, but the display on...
final cut pro magnetic mask

Apple Releases Final Cut Pro 11 for Mac

Wednesday November 13, 2024 3:02 pm PST by
Apple today announced the launch of major updates for its Final Cut Pro video editing software designed for Macs and iPads. Final Cut Pro has been version 10 since 2011, but after 13 years, Apple is finally ready to debut Final Cut Pro 11. Apple first teased a new version of Final Cut Pro when introducing the new M4 Macs in October, and now the updated software is available for download with ...

Top Rated Comments

Takeo Avatar
80 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
“I'm as proud of what we don't do as I am of what we do.”

― Steve Jobs
Score: 13 Votes (Like | Disagree)
linkmaster02 Avatar
80 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
One of the pillars of the user-centered design process is iteration, which means things will be changed, added, and discarded. I don't know where you're getting "design by committee" from that quote.
Score: 9 Votes (Like | Disagree)
Justanotherfanboy Avatar
80 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Not trying to pick a fight- but you couldn’t be more wrong!
This comment seems to almost EXACTLY mimic Steve’s famous “1,000 no’s” comment:
https://www.goodreads.com/quotes/629613-people-think-focus-means-saying-yes-to-the-thing-you-ve
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
80 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Pretty sure that's exactly what Steve Jobs' mentality was. It's difficult to do everything and it takes more discipline and vision to remove features rather than add them - else you'll be left with some bastardised product which does everything okay but excels in neither.

These post-Jobs comments are ridiculous, especially when they directly contradict what he said. It just makes you look like you don't know what you're talking about. I'm weary of reading them.

EDIT: beaten to the punch.
Score: 5 Votes (Like | Disagree)
Takeo Avatar
80 months ago
Your language suggests to me that you attend many meetings. Not a criticism, just an observation.
Iteration doesn’t mean design by committee. Any designer, working solo or in a team, tries a ton of things before getting to something that works. That’s not design by committee. That’s just the design process. Design by committee is when you have a group non-designers (often managers) that know nothing about design all adding their useless opinions and expecting these opinions to be given equal weight. That’s not Apple.
Score: 5 Votes (Like | Disagree)
stanman64 Avatar
80 months ago
This is seriously cool.

I’m loving these behind the scenes videos Apple is putting out. I could watch a whole documentary on how Apple shoots things.
Score: 3 Votes (Like | Disagree)