Apple Highlights iPhone XS and iPhone XS Max Reviews - MacRumors
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Apple Highlights iPhone XS and iPhone XS Max Reviews

Reviews for the iPhone XS and the iPhone XS Max went live this morning ahead of Friday's launch, and in a new press release, Apple has highlighted reviews from several members of the media who were able to spend some time with the new iPhones.

Apple shared key passages from sites that include Mashable, TechCrunch, Daring Fireball, The New York Times, Best Products, Hypebeast, Tom's Guide, Dailymail, TechRadar, Hardwarezone, Sydney Morning Herald, and photographer Austin Mann.

appleiphonexsreviews
Daring Fireball's John Gruber, for example, praised the iPhone's custom silicon and software and its always-in-your-pocket convenience for photography.

"iPhones can't compete with big dedicated cameras in lens or sensor quality. It's not even close. The laws of physics prevent it. But those traditional camera companies can't compete with Apple in custom silicon or software, and their cameras can't compete with iPhones in terms of always-in-your-pocket convenience and always-on internet connectivity for sharing. In the long run, the smart money is to bet on silicon and software."

The New York Times praised the way Apple increased the iPhone XS Max's screen size without adding bulk or compromising usability, while Tom's Guide did some benchmarking on the A12 and declared the iPhone XS models the fastest iPhones available.

"[To transcode a 2-minute 4K video to 1080p,] iPhone XS and iPhone XS Max knocked it down further to 39 seconds. ... The Galaxy S9+ took 2 minutes and 32 seconds to complete the task, and that's the fastest we've seen from an Android phone. ... Based on our testing, the A12 Bionic processor inside the iPhone XS and iPhone XS Max make these the fastest phones you can buy."

Apple, of course, focused on the positive elements in these reviews and while reviewers did generally offer praise for the iPhone XS and iPhone XS Max, especially for the camera improvements and the larger screen size, most agreed that iPhone X users may not be tempted to upgrade just for a new processor and a better camera.

Apple's full list of review selections can be seen in the article shared via Apple Newsroom. More reviews can also be found in our review roundup, shared this morning.

Customers who pre-ordered an iPhone XS or iPhone XS Max will be able to get their hands on the new devices starting on Friday, September 21, the official iPhone XS and XS Max launch date.

Related Forum: iPhone

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Top Rated Comments

macduke Avatar
102 months ago
Something interesting that I noted in Gruber's interview is that he confirmed with Apple that the iPhone XS wide angle camera has a 35mm equivalent focal length of 26mm vs. 28mm on the iPhone X, which makes it a bit wider to fit more in the frame at once.

He also confirmed that the new sensor is 32% larger, which is actually pretty significant if you know anything about smartphone camera sensors. I have no idea why Apple buried a detail like that which will truly improve image quality in low light conditions.

They also undersold smart HDR if you check out the photos in his review. He has some good real-world examples. It also seems like the neural engine coupled with the ISP has improved fine hair details on the edges of the faux blurred background bokeh in portrait mode, which is something I have complained about in the past.

So if you look at the camera spec sheet you won't notice many improvements, but in reality it's actually a pretty solid upgrade for people who take a lot of photos with their phone. And compared to an iPhone 7 or 6s it's going to blow it away.
Score: 36 Votes (Like | Disagree)
102 months ago
As someone still using an iPhone 5s, I cannot wait for my XS to show up Friday! It's going to be a huge change for me. Watching everyone complain about this phone it seems they're forgetting one small yet critical detail: not everyone already owned an iPhone X. Many of us were using older phones for one reason or another. For that reason, the XS looks more appealing (especially for those of us who rely on our phones to take a lot of photos) than any other phone on the market. Period.
Score: 25 Votes (Like | Disagree)
tgi Avatar
102 months ago
"We decided to not offer 128gb as the base, all it took was COURAGE".
Score: 23 Votes (Like | Disagree)
102 months ago
$1099 for 64GB is criminal!
[doublepost=1537310313][/doublepost]
"We decided to not offer 128gb as the base, all it took was COURAGE".
No, it was greed!
Score: 20 Votes (Like | Disagree)
nvmls Avatar
102 months ago
Anyone taking these reviews seriously likely already pre-ordered anyways.
Score: 20 Votes (Like | Disagree)
102 months ago
Apple handpicks and highlights the reviews lol
Score: 14 Votes (Like | Disagree)