Apple Shares New Minute-Long Video Highlighting iPhone XS Features [Updated]

Apple today shared a video focused on the iPhone XS, which is designed to offer up all of the details that you need to know about the new device in just 54 seconds.

The short video runs through all of the features that distinguish the iPhone XS and iPhone XS Max from the previous-generation iPhone X.


The video covers notable features like the 5.8 and 6.5-inch screen sizes, A12 Bionic chip, faster Face ID, IP68 water resistance, and more, with a list below.

  • Biggest screen on an iPhone ever
  • Super durable all-glass design
  • More water and dust resistant
  • Now in Gold
  • Face ID is even more advanced
  • Dual cameras are smarter
  • Depth control
  • Highest quality video
  • Smartest and most powerful chip in an iPhone
  • Faster wireless charging
  • Gigabit LTE
  • Wider stereo sound

The video wraps up with the tagline "It's not just one amazing iPhone, it's two.

This is the second quick summary style video that Apple has done, and it follows a two minute video that was published following Apple's event, wrapping up everything that was announced in 108 seconds.


These quick videos offer up a useful way for Apple to share all of the new features in the iPhone XS and iPhone XS Max in a short period of time, making them ideal for commercials and use on social media. We may see more of these videos in the future as Apple continues advertising the new 2018 iPhone and Apple Watch models.

Apple's iPhone XS and iPhone XS Max were announced earlier this week, and are now available for pre-order from Apple's online store. Both devices are set to be launched next week, on Friday, September 21.

Update: Apple has also shared a new "Shot on iPhone XS" video highlighting the video-capturing capabilities of the iPhone XS and iPhone XS Max with a video experiment that uses sound, slo-mo, time-lapse, and 4k video to capture scenes of water, fire, metal and light.


Update 2: Apple on Saturday shared another iPhone XS and XS Max video highlighting the 5.8 and 6.5-inch displays of the two devices.

Related Forum: iPhone

Popular Stories

apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
top stories 2025 04 26

Top Stories: iPhone 17 Air Rumors, Apple Watch Turns 10, and More

Saturday April 26, 2025 6:00 am PDT by
We've known for quite some time about Apple's plans for a thinner "iPhone 17 Air" coming later this year, but wow, the latest dummy models give us our best look yet at just how thin this phone is going to be. Other Apple news and rumors this week included another iOS 18.5 beta, the 10th anniversary of the Apple Watch launch, and more management reshuffling in Apple's Siri division, so read...

Top Rated Comments

jml1982 Avatar
87 months ago
It's nice, but it's too expensive... I guess I'll upgrade like I do with my computers now, use it till it dies, they are basically the same price now.
Score: 54 Votes (Like | Disagree)
KidAKidB Avatar
87 months ago
"It's not just one amazing iPhone, it's two.
It costs the price of two.
Score: 47 Votes (Like | Disagree)
Villarrealadrian Avatar
87 months ago
Mmmm not tying to be a hater haha

Attachment Image
Score: 37 Votes (Like | Disagree)
PickUrPoison Avatar
87 months ago
Rubbish update this year. First time I've not upgraded since the 4
The XS offers quite a few upgrades over last year’s X: 4GB RAM (increased from 3GB), better camera with a new sensor, new image signal processor, improved display (10 bit HDR?), improved sound, gold color option, IP68 water resistance, Dual SIM capability, faster FaceID, faster wireless charging, faster CPU, up to 50% faster GPU and the machine learning neural engine co-processor goes from 2-core/600 billion operations per second to an amazing 8-core/5 trillion ops per sec—over 7x faster.

Also: stronger glass, better battery life, stereo video recording via 4 microphones, more frequency bands (including T-Mobile's 600 MHz LTE Band 71) and maybe the best upgrade of all: a faster “gigabit class” cellular radio.

The new 4x4 MIMO LTE radio is quite a nice upgrade, and it alone may make the XS a must-have upgrade for some. In recent tests, the average download speeds more than doubled and upload speeds increased by 50% (for US carriers AT&T, T-Mobile and Verizon) for the XS compared to last year’s X.

Lots of improvements, with no increase in price. Also available for an extra $100 is a 6.5” display, instead of last year’s 5.8”. And a $200 upgrade to 512GB is now available as well, for those who need half a terabyte of storage on their phone.

So what exactly were you expecting that would change your opinion of the XS being a “rubbish upgrade”?
Score: 30 Votes (Like | Disagree)
The_Grifter Avatar
87 months ago
It's nice, but it's too expensive... I guess I'll upgrade like I do with my computers now, use it till it dies, they are basically the same price now.
Yep. This right here. When the phone costs the same as a MacBook Pro, it's time to treat it like a MacBook Pro purchase.
Score: 29 Votes (Like | Disagree)
javco Avatar
87 months ago
the video convinced me that the sacrifice is worth it. Now selling one of my kidneys if someone is interested.

Attachment Image
Score: 21 Votes (Like | Disagree)