If you missed Apple's "Gather Round" event yesterday or if you just want to rewatch, the event video in its entirety is now available from Apple's YouTube channel, in addition to the Apple Event website.
At the "Gather Round" event that was held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, Apple unveiled its new 2018 iPhone and Apple Watch lineup.
Three new iPhones made an appearance, including the high-end flagship OLED iPhone XS and XS Max in 5.8 and 6.5-inch screen sizes and the new lower-priced iPhone XR, which features an LCD display and six color options.
Apple also unveiled new Apple Watch Series 4 models with bigger displays, slimmer bodies, a faster S4 chip, a haptic Digital Crown, and support for taking electrocardiogram (ECG) readings.
If you don't want to watch Apple's full video, take a look at our recap, which covers all of the major features you need to know in just six minutes.
The iPhone XS, iPhone XS Max, and Apple Watch Series 4 will be available for pre-order starting tonight at 12:01 a.m. ahead of a September 21 launch date. The iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch date.
Apple still has multiple products on the horizon that did not make a debut at the September event, which suggests we may also get an October event where the company launches new Macs and iPad Pro models.
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
We've known for quite some time about Apple's plans for a thinner "iPhone 17 Air" coming later this year, but wow, the latest dummy models give us our best look yet at just how thin this phone is going to be.
Other Apple news and rumors this week included another iOS 18.5 beta, the 10th anniversary of the Apple Watch launch, and more management reshuffling in Apple's Siri division, so read...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Possibly one of the biggest let downs for any product release I've ever experienced!
This is said on a yearly basis now. I guess it speaks volumes to just how good Jobs was. I think we’re all realising more and more the difference he really made, he was the key ingredient to what made Apple, Apple. Now? They are just like any other tech company really. I don’t feel any emotional attachment to any of their products like I did in the past, I don’t get the same joyful satisfaction out of any of them either. They used to be warm and full of life almost, but are now cold and... lifeless. They are still good products, but they are missing that special thing that once made them (to quote Jobs) insanely great products.
The fact that “gather round” and the image on the invitation had zero connection to any of the product announcements bugged me to no end for some reason.
Also, “Super Retina HD” vs. “Liquid Retina” just screams bozo explosion. To me anyway.
Did anyone else notice that in the opening video, when that lady was running with the suitcase and she asked Siri for directions to Steve Jobs Theater, Siri started rambling off the directions and the lady promptly took off running a different way? It made me chuckle because of the implication that Apple's own employees don't do what Apple Maps tells them to do.
