Apple Leaks iPhone XS, XS Max, and XR Names on Apple.com Ahead of Official Announcement

Apple appears to have leaked the names of its new iPhone lineup on its website, just hours before the company is due to officially announce them at its "Gather Round" event later today.

iphonexsmax
The names "iPhone XS," "XS Max," and "XR" were first spotted by ATH in a product sitemap XML file hosted on Apple.com. The names are linked to new products that come with AppleCare support and are associated with phone cases, seemingly confirming Apple's official nomenclature for its 2018 iPhone lineup.

iphone xs name leaks 2

iphone xs name leaks
The XML file also reveals new Apple cases for the iPhone XS and iPhone XS Max devices that come in both silicon and leather, with midnight blue, white, black, stone, and Product RED colors set to be available.

Two days ago, Bloomberg's Mark Gurman reported that Apple would introduce the three widely rumored new iPhones using the now-leaked names: a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple would call "iPhone Xr".

Other rumored names for the less expensive 6.1-inch LCD had included "iPhone 9" and "iPhone Xc," harkening back to the iPhone 5c that came in multiple colors. Apple's 6.1-inch iPhone XR is expected to feature an LCD display and a single-lens camera to keep costs lower than the two OLED devices.

Apple is set to unveil the new 6.1-inch iPhone XR alongside the 5.8-inch OLED iPhone Xs and the 6.5-inch OLED iPhone Xs Max at an event that will take place later today at 10:00 a.m. Pacific Time. For full details on what to expect when the new iPhones debut, make sure to check out our roundup.

Update: Apple has since pulled the XML site map from its servers.

Related Forum: iPhone

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...

Top Rated Comments

Cheruman Avatar
86 months ago
4s we got Siri
5s we got Touch ID
6s we got 3D Touch
7s (the 8) we got wireless charging.

What will the Xs have??
A massive price increase
Score: 37 Votes (Like | Disagree)
mlody Avatar
86 months ago
Those are some stupid names if real.
Score: 36 Votes (Like | Disagree)
logain Avatar
86 months ago
XS Mas. Wow, such a bad name.
Score: 30 Votes (Like | Disagree)
peterpayne Avatar
86 months ago
Wow. Terrible and confusing branding.
Score: 27 Votes (Like | Disagree)
OllyW Avatar
86 months ago
If those naming are real, don't know what Apple execs has been smoking
I do and it's now legal in California. :D
Score: 27 Votes (Like | Disagree)
Wiesenlooser Avatar
86 months ago
If Apple really thinks these are good names some people clearly need to be let go in Cupertino.
Score: 24 Votes (Like | Disagree)