Productivity app Evernote has slashed its premium subscription rates amid reports of a flurry of key staff departures at the startup.
An annual membership for the productivity suite now costs $42, down from $70, provided customers pay the fee in one lump sum. Monthly premium subscriptions remain at $7.99 per month (almost $100 over a year), so the deal is worth looking at if you're a long-time fan of the app.
According to TechCrunch, the productivity app has lost several of its most senior executives in the last month, including CTO Anirban Kundu, CFO Vincent Toolan, CPO Erik Wrobel, and head of HR Michelle Wagner.
Evernote has not commented on the departures, but one source claiming knowledge of the matter told TechCrunch that "Evernote is in a death spiral... Paid user growth and active users have been flat for the last six years and their enterprise product offering has not caught on."
Evernote used to be ranked as one of the most popular productivity apps in the App Store, but its popularity has gradually waned with the emergence of rival (and free) alternatives such as Apple Notes, Google Keep and Microsoft OneNote.
![Apple Watch Ultra 3 Drops to Record Low $599.97 on Amazon [Updated]](https://images.macrumors.com/t/99z85mg_XjeuFDPW3me6tOe0oOw=/112x112/article-new/2026/09/apple-watch-ultra-3-new.jpeg)
Top Rated Comments
It’s a really solid product and I’m sorry to see them struggling. Tough business to be in.
Microsoft provide an importer to migrate from Evernote to OneNote (download from here ('https://www.onenote.com/import-evernote-to-onenote'))
However my disdain for the premium pricing continued to bug me. I'm not a heavy user of Evernote in terms of daily use, but I kept a lot of important stuff in there that I might need to reference at various times.
Recently I converted all of my Evernote stuff to Apple Notes and canceled my premium Evernote subscription.
The subscription model bothers me a lot with many pieces of software. It gets ridiculous having a sub for this, and a sub for that. I've been paring down all the places where I have a sub for something because it feels like I'm being nickled and dimed to death on my budget.
My notes are more for storage than daily functionality which is why I switched to Apple Notes, at least for now.
Add to that the weak support for handwritten notes (having to use a separate app and not being able to mix hand-written and typed content in a single note) and I dropped them several years ago in favour of OneNote.
I have kept looking back at it in the hope they had improved it, but it doesn't really seem to have moved on at all