French Radio Station Says iPhone Event Will Be Held September 12 at Steve Jobs Theater

French radio station Europe 1, citing two unnamed sources, claims that Apple's annual iPhone event will be held Wednesday, September 12 at Steve Jobs Theater, with the keynote beginning at 10:00 a.m. local time as usual.

steve jobs theater tim cook
September 12 would make a lot of sense, and has already been the most widely predicted event date, for at least six reasons:

  • Apple has held an iPhone event in the first two weeks of September every year since 2012, between September 7 and September 12, so the date lines up from a historical perspective.

  • Apple has never hosted an iPhone event on Monday, Thursday, or Friday in the month of September. Always on Tuesday or Wednesday. September 12 falls on a Wednesday this year.

  • German carriers have reportedly indicated that pre-orders for the next iPhones will begin Friday, September 14, the usual two to three days later. Pre-orders will likely begin at 12:01 a.m. Pacific Time as usual.

  • If the event were to be held in the first week of September this year, Apple likely would have sent out invites to the media already. In previous years, invites have gone out later this week.

  • Labor Day is Monday, September 3 this year. Apple likely wants to give the media time to travel to the event after the U.S. holiday weekend, likely ruling out September 4 and September 5.

  • Tuesday, September 11 is presumably a less likely date for the event due to the significance of the day in history.

At the event, Apple is widely expected to introduce three new iPhones, Apple Watch Series 4 models, new AirPods, AirPower pricing and availability, and more. MacRumors will have up-to-the-minute coverage as it unfolds.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Foldable iPhone 2023 Feature Homescreen

iPhone Foldable Display Said to Feature iPad-Style 4:3 Aspect Ratio

Friday March 28, 2025 3:44 am PDT by
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions. The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...

Top Rated Comments

jsmith189 Avatar
86 months ago
I mean... the "sources" would just be common sense and logic lol. Think we all figured as much.
Score: 8 Votes (Like | Disagree)
NinjaHERO Avatar
86 months ago
I'm ready. Apple, prepare to take a lot of my money. lol
Score: 6 Votes (Like | Disagree)
cecil444 Avatar
86 months ago
I hope there’s “one more thing” — and that it’s a new iPhone SE! (One can dream, at least...)
Score: 4 Votes (Like | Disagree)
johnyslats Avatar
86 months ago
Let's get this out of the way now...

According to sources Apple's 2019 September event will be held on 10th September 2019 at 10:00 am local time at Steve Jobs Theater. Preorders commence Friday, September 13th at 12:01 am Pacific Time with products launching 7 days later on September 20th.

According to sources Apple's 2020 September event will be held on 15th September 2020 at 10:00 am local time at Steve Jobs Theater. Preorders commence Friday, September 18th at 12:01 am Pacific Time with products launching 7 days later on September 25th.

How do I know? Because "sources"
Score: 4 Votes (Like | Disagree)
Tozovac Avatar
86 months ago
Bring an SE 2 with headphone jack and same form factor!
Score: 4 Votes (Like | Disagree)
coolfactor Avatar
86 months ago
Not terribly excited if they are not offering a 4" iPhone upgrade. The larger phones are not for me.
Score: 4 Votes (Like | Disagree)