Apple Investigating Battery Incident at Amsterdam Store, No Customers or Employees Required Medical Attention

Yesterday afternoon, first responders were called to an Apple Store in Amsterdam, reportedly due to a leaking iPad battery on the premise. Apple has since confirmed that it is investigating the incident, but ensures that the store has been declared safe, and that there were no injuries of any kind reported.

apple store amsterdam

Image Credit: AS Media

MacRumors received the following statement from an Apple spokesperson:

We're currently investigating the incident that took place at Apple Amsterdam on Sunday. Our staff were able to evacuate customers quickly and safely and the store re-opened shortly afterwards.

Apple says no customers were impacted, nor did any employees end up requiring any medical attention. The local fire department and medical professionals were alerted as a precautionary measure only. Apple says the fire department declared the store and damaged device, safe, shortly afterwards.

At 2:20 p.m. local time on Sunday, the Amsterdam fire department had tweeted that crews were on the scene. The tweet confirmed there was "no smoke" at the store, but three people with possible respiratory issues.

A spokesperson for the fire department cited a "leaking battery pack" as the probable cause of the incident, which reportedly caused panic among customers more than anything. It was an unfortunate situation, for sure, but headlines claiming an iPad battery exploded or burst into smoke and flames are inaccurate.

Our understanding, based on an anonymous but corroborated tip, is that a damaged iPad was sitting on a shelf in a back room, in a queue of devices to be repaired by Genius Bar technicians. At some point, employees noticed that the iPad's battery was leaking, and took the same precautionary measures as any thermal event.

The fire department reportedly aired out the store by around 3:00 p.m. local time, after which time it re-opened for business as usual.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...

Top Rated Comments

vegetassj4 Avatar
84 months ago
Now they are finally catching up with Samsung.....

**ducks**

ba da bing....I'll be here all week...
Score: 5 Votes (Like | Disagree)
citysnaps Avatar
84 months ago
Anyone would automatically pair this to Samsung, but separate incidences..

Still ,it happens. QA testing gone down... Think there is a decrease for sure. There's defiantly more problems across the board.
How has QA testing “gone down,” especially with respect to this incident. Be specific.
Score: 4 Votes (Like | Disagree)
mytdave Avatar
84 months ago
Just wow. Talk about the litigious-ation and wussification of the world... Back in the day, if we found a leaking battery, we'd remove it and toss it in the trash can (which used to be metal and non-flammable). Look at how far we've come! (not)
Score: 3 Votes (Like | Disagree)
McTool Avatar
84 months ago
It EXPLODED, released chemicals in the air, few are being treated for minor injuries. You can like Apple products but no need play down.

https://www.bbc.com/news/technology-45246709
https://9to5mac.com/2018/08/19/apple-store-amsterdam-battery-explodes/
Dutch site.
https://www.onemorething.nl/2018/08/incident-apple-store-amsterdam/
It did not explode.
Score: 3 Votes (Like | Disagree)
Wanted797 Avatar
84 months ago
Just wow. Talk about the litigious-ation and wussification of the world... Back in the day, if we found a leaking battery, we'd remove it and toss it in the trash can (which used to be metal and non-flammable). Look at how far we've come! (not)
Yeah back then we were also removing asbestos without face masks....
Score: 2 Votes (Like | Disagree)
TheHorrorNerd Avatar
84 months ago
iPads are never repaired, only replaced. (In store)
I guarantee it was not in any “repair queue”.
If anything it was in a shipping box in the warehouse.
Also these thermal events from batteries are almost always 3rd party batteries installed by unauthorized service providers.
Score: 2 Votes (Like | Disagree)