Former Tesla Lead Engineer Doug Field Returns to Apple to Work on Project Titan

Apple's former VP of Mac hardware engineering Doug Field has returned to the tech giant's ranks after five years working at Tesla, where he oversaw production of the Model 3.

Daring Fireball writer John Gruber broke the news on Thursday after speaking to an Apple spokesperson who confirmed only that Field had returned to the company that he left in 2013.

applecar
However Gruber's contacts within Apple informed him that Field will link up with former colleague Bob Mansfield to work on Apple's self-driving car program, Project Titan.

Field began his career at Ford as a development engineer, before moving on to Segway and then to Apple, and his return is already fueling speculation that Apple's self-driving ambitions have been rejuvenated under the leadership of Mansfield.

Rather than solely developing autonomous systems for existing car manufacturers, Apple's rehiring of Field could indicate that the company still retains an interest in building its own vehicles.

When Apple began working on Project Titan in 2014, upwards of 1,000 employees were said to have been working on developing an electric vehicle at a secret location near its Cupertino headquarters.

However, internal strife and leadership issues reportedly caused Apple to transition its focus to an autonomous driving system and pursue partnerships with existing carmakers instead of building a full car. Hundreds of employees were said to have been laid off as a result.

Little is known about the inner workings of Apple's Project Titan group, but court documents filed in July indicate that as many as 5,000 people are authorized at Apple to access information about the project.

Apple has also been significantly ramping up its fleet of vehicles running self-driving sensor equipment. As of May 2018, the company has 62 vehicles out on the road using its autonomous driving software.

Apple is also working on a self-driving shuttle service called "PAIL" (an acronym for "Palo Alto to Infinite Loop"). The shuttle program will transport employees between Apple's office in Silicon Valley.

Popular Stories

iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
MacBook Air 15 Inch Feature Blue

MacBook Air Likely Apple's First Product Update of 2025: What to Expect

Wednesday January 15, 2025 8:49 am PST by
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly). Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
Apple Card iPhone 16 Pro Feature

Three Companies Are Now in the Running to Take Over the Apple Card

Thursday January 16, 2025 8:18 am PST by
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources. The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs. Goldman...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
apple power beats pro 2

Powerbeats Pro 2 Filed in Regulatory Databases Ahead of 2025 Launch

Wednesday January 15, 2025 6:02 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and now further evidence of the wireless earbuds has surfaced. Powerbeats Pro 2 images found in iOS 18 code Apple submitted Powerbeats Pro 2 regulatory documents to the U.S. Federal Communications Commission (FCC) in mid-December. The documents were made available to the public this week, and they were spotted by 91M...

Top Rated Comments

tardegrade Avatar
84 months ago
Sneaky.

Tim: Hey Doug, why don't you go work for Tesla for a few years. Find out everything that they know, then come back to us?
Doug: Alrighty then.
Score: 22 Votes (Like | Disagree)
splitpea Avatar
84 months ago
Is overseeing production of the Tesla Model 3 supposed to be a recommendation?
Score: 16 Votes (Like | Disagree)
Mac Fly (film) Avatar
84 months ago
You got all that from sitting in it, huh?
He felt the interior looked like a load of cheap plastic and feels it’s dangerous to use the screen for every single function within the car. Well, the latter was mentioned in reviews of the Model III. And yes, you can tell what a vehicle interior is like by sitting in it.
10 yrs
You think an Apple car would be 2028? Interesting.
Score: 8 Votes (Like | Disagree)
TheFluffyDuck Avatar
84 months ago
This information content is almost enough for a boring canteen conversation...
[doublepost=1533896492][/doublepost]

...well, maybe Apple will fix the design of the button-covered steering wheels.
Well, they will probably cover it in a touchpad with no tactile response, but hey it will look good.
Score: 6 Votes (Like | Disagree)
A MacBook lover Avatar
84 months ago
Over 15K of the car (which currently starts at over $40K, after incentives) were sold in the US in July. That puts it well ahead of any sedan of comparable price, and in the same ballpark as the Civic, the top selling sedan in the US, despite that being available for half the price.

So whoever is responsible for that certainly would be a good person to put in charge of putting a new vehicle into production.

The only question is whether that person is Doug Field, Elon Musk, or someone else. It should be noted that production was only at 2K per month when Doug left but 3 months later it was at 15K - was it just that Doug had everything lined up for when Elon took over, or was it that Elon worked a miracle in the 3 months?

We’ll probably find out in a few years when someone is doing research for a book or something.
Yeap, I believe the model I was in, the sedan, starts from around 55k in the UK, that’s serious German make or Jaguar money. And when the build quality is poor at that price... not very impressive.

And another thing the Tesla employee told me was that the advertised range was not actually true! It’s a lot lower but he blamed some advertising regulations for it...

As for the stupid interface, even Ford has usually done well with voice control, Mercedes uses it, BMW have inroduced hand features which work well.
You look at the Range Rover with its dual screens, same issue as the Tesla. The same with Audi’s, the reviewers all say you have to take your eyes off the road! All though at least with Audi it’s Virtual Cockpit dash works very well and can display a lot of info, but that’s not controlling the cars features.
Love the non-owners chiming in.

All I can say is that the car is not only the funnest car I’ve bet driven, but is the fastest car on the road. After owning one for a year, I’ve never encountered another car that could beat me. Muscles cars, Porsche, you name it.

Also it drives itself, literally.

So besides the simple interior, this is the best car from the planet. Coming from an owner. Free charging for life is a sweet deal too
[doublepost=1533904343][/doublepost]
A guy I know took me out for a spin in his and yes, I can confirm that some drivers allow this to be a huge distraction. He spent less time looking at the road than he did at the screen, playing with it. Terrifying, even with all the driver aids.
Why would this be an issue if the car is driving itself? It’s not a distraction even when the car isn’t taking over since you have a main screen HUD in the drivers dashboard
Score: 6 Votes (Like | Disagree)
TheShadowKnows! Avatar
84 months ago
No clue on what they are doing, but in Bob Mansfield, I trust.
(And, to keep Ive's skinny mantra away.)

The lone star in Apple's executive bin.
Score: 5 Votes (Like | Disagree)