Former Tesla Lead Engineer Doug Field Returns to Apple to Work on Project Titan

Apple's former VP of Mac hardware engineering Doug Field has returned to the tech giant's ranks after five years working at Tesla, where he oversaw production of the Model 3.

Daring Fireball writer John Gruber broke the news on Thursday after speaking to an Apple spokesperson who confirmed only that Field had returned to the company that he left in 2013.

applecar
However Gruber's contacts within Apple informed him that Field will link up with former colleague Bob Mansfield to work on Apple's self-driving car program, Project Titan.

Field began his career at Ford as a development engineer, before moving on to Segway and then to Apple, and his return is already fueling speculation that Apple's self-driving ambitions have been rejuvenated under the leadership of Mansfield.

Rather than solely developing autonomous systems for existing car manufacturers, Apple's rehiring of Field could indicate that the company still retains an interest in building its own vehicles.

When Apple began working on Project Titan in 2014, upwards of 1,000 employees were said to have been working on developing an electric vehicle at a secret location near its Cupertino headquarters.

However, internal strife and leadership issues reportedly caused Apple to transition its focus to an autonomous driving system and pursue partnerships with existing carmakers instead of building a full car. Hundreds of employees were said to have been laid off as a result.

Little is known about the inner workings of Apple's Project Titan group, but court documents filed in July indicate that as many as 5,000 people are authorized at Apple to access information about the project.

Apple has also been significantly ramping up its fleet of vehicles running self-driving sensor equipment. As of May 2018, the company has 62 vehicles out on the road using its autonomous driving software.

Apple is also working on a self-driving shuttle service called "PAIL" (an acronym for "Palo Alto to Infinite Loop"). The shuttle program will transport employees between Apple's office in Silicon Valley.

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
M4 MacBook Pros Thumb

M4 MacBook Pro Uses Quantum Dot Display Technology

Thursday November 14, 2024 4:19 pm PST by
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results. Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
AirPods Crackling Feature

Apple Customers Sue Over Unfixed AirPods Pro Crackling Issue

Wednesday November 13, 2024 11:01 am PST by
A trio of Apple customers this month filed a class action lawsuit against Apple, accusing the Cupertino company of violating California consumer protection laws and false advertising for continuing to sell AirPods Pro models that had ongoing issues with crackling or static sounds. A few months after the AirPods Pro came out in October 2019, buyers began to complain about crackling, rattling, ...
google gemini

Google Releases Standalone Gemini AI App for iPhone

Thursday November 14, 2024 2:54 am PST by
Google has launched its dedicated Gemini artificial intelligence app for iPhone users, expanding beyond the previous limited integration within the main Google app. The standalone app offers enhanced functionality, including support for Gemini Live and iOS-specific features like Dynamic Island integration. The new app allows iPhone users to interact with Google's AI through text or voice...
maxresdefault

M4 Max MacBook Pro: Real-World Usage Tests

Wednesday November 13, 2024 11:59 am PST by
Apple last week replaced the M3 Max MacBook Pro with the new M4 Max MacBook Pro, and we picked up one of the new high-end MacBook Pro machines to see how it compares to the prior model with both benchmarks and real-world tests. We tested an M4 Max with a 16-core CPU, 40-core GPU, and 48GB RAM against an M3 Max MacBook Pro with similar specs. The two machines look similar, but the display on...
iphone passcode green

iOS 18 Security Feature Causes iPhone to Reboot After Three Days of Inactivity

Thursday November 14, 2024 2:19 pm PST by
With iOS 18, Apple introduced a feature that causes the iPhone to reboot every three days, security researchers have confirmed (via TechCrunch). In a demo video, security researcher Jiska Classen proved that an iPhone left untouched for 72 hours will automatically restart, and Graykey manufacturer also Magnet Forensics wrote a blog post about the feature. After a reboot, an iPhone is more...

Top Rated Comments

tardegrade Avatar
82 months ago
Sneaky.

Tim: Hey Doug, why don't you go work for Tesla for a few years. Find out everything that they know, then come back to us?
Doug: Alrighty then.
Score: 22 Votes (Like | Disagree)
splitpea Avatar
82 months ago
Is overseeing production of the Tesla Model 3 supposed to be a recommendation?
Score: 16 Votes (Like | Disagree)
Mac Fly (film) Avatar
82 months ago
You got all that from sitting in it, huh?
He felt the interior looked like a load of cheap plastic and feels it’s dangerous to use the screen for every single function within the car. Well, the latter was mentioned in reviews of the Model III. And yes, you can tell what a vehicle interior is like by sitting in it.
10 yrs
You think an Apple car would be 2028? Interesting.
Score: 8 Votes (Like | Disagree)
TheFluffyDuck Avatar
82 months ago
This information content is almost enough for a boring canteen conversation...
[doublepost=1533896492][/doublepost]

...well, maybe Apple will fix the design of the button-covered steering wheels.
Well, they will probably cover it in a touchpad with no tactile response, but hey it will look good.
Score: 6 Votes (Like | Disagree)
A MacBook lover Avatar
82 months ago
Over 15K of the car (which currently starts at over $40K, after incentives) were sold in the US in July. That puts it well ahead of any sedan of comparable price, and in the same ballpark as the Civic, the top selling sedan in the US, despite that being available for half the price.

So whoever is responsible for that certainly would be a good person to put in charge of putting a new vehicle into production.

The only question is whether that person is Doug Field, Elon Musk, or someone else. It should be noted that production was only at 2K per month when Doug left but 3 months later it was at 15K - was it just that Doug had everything lined up for when Elon took over, or was it that Elon worked a miracle in the 3 months?

We’ll probably find out in a few years when someone is doing research for a book or something.
Yeap, I believe the model I was in, the sedan, starts from around 55k in the UK, that’s serious German make or Jaguar money. And when the build quality is poor at that price... not very impressive.

And another thing the Tesla employee told me was that the advertised range was not actually true! It’s a lot lower but he blamed some advertising regulations for it...

As for the stupid interface, even Ford has usually done well with voice control, Mercedes uses it, BMW have inroduced hand features which work well.
You look at the Range Rover with its dual screens, same issue as the Tesla. The same with Audi’s, the reviewers all say you have to take your eyes off the road! All though at least with Audi it’s Virtual Cockpit dash works very well and can display a lot of info, but that’s not controlling the cars features.
Love the non-owners chiming in.

All I can say is that the car is not only the funnest car I’ve bet driven, but is the fastest car on the road. After owning one for a year, I’ve never encountered another car that could beat me. Muscles cars, Porsche, you name it.

Also it drives itself, literally.

So besides the simple interior, this is the best car from the planet. Coming from an owner. Free charging for life is a sweet deal too
[doublepost=1533904343][/doublepost]
A guy I know took me out for a spin in his and yes, I can confirm that some drivers allow this to be a huge distraction. He spent less time looking at the road than he did at the screen, playing with it. Terrifying, even with all the driver aids.
Why would this be an issue if the car is driving itself? It’s not a distraction even when the car isn’t taking over since you have a main screen HUD in the drivers dashboard
Score: 6 Votes (Like | Disagree)
TheShadowKnows! Avatar
82 months ago
No clue on what they are doing, but in Bob Mansfield, I trust.
(And, to keep Ive's skinny mantra away.)

The lone star in Apple's executive bin.
Score: 5 Votes (Like | Disagree)