Logitech has announced its acquisition of Blue, the California-based maker of studio-quality microphones, in a $117 million cash deal.

Blue, creator of the popular Yeti and Snowball microphone lines, will join Logitech's portfolio of other brands, which includes Jaybird, Ultimate Ears, and ASTRO gaming.

logitech blue acquisition
In a blog post, Logitech CEO Bracken Darrell explained how the acquisition would allow the firm to expand into the growing broadcast market and complement its existing range of accessory products.

Logitech's acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people's passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories.

In a separate blog post, Blue Microphones CEO John Maier said he was "super excited" about the partnership, which would allow his firm to continue making "the coolest microphones on the planet".

All of us here at Blue will keep creating cool stuff for professional musicians, gamers, podcasters, YouTubers, and streamers; Logitech will help us conquer the world. It's a great partnership full of possibilities.

Logitech has gained a favorable reputation for acquiring companies with a view to investing in established brands, so the purchase shouldn't overly concern fans of Blue products going forward.

Top Rated Comments

Isidore Avatar
85 months ago
Is there a single reason for a cash deal except avoiding taxes?
You clearly have no idea what ‘cash’ means in the context of buying the shares of another company. It just means buying the shares for money rather than for example exchanging them for shares or bonds in Logitech. There are no used $100 bills in brown paper bags. The ‘cash’ will be in the form of bank transfers.
Score: 12 Votes (Like | Disagree)
cicalinarrot Avatar
85 months ago
$117 Million in Cash.
Logitech CEO be like "Honeyyy! Where's my suitcase? ...no, not that one, the big one!"
Score: 5 Votes (Like | Disagree)
TheYellowAudi Avatar
85 months ago
('https://www.macrumors.com/2018/07/31/logitech-acquires-blue-microphones/')


Logitech has announced its acquisition of Blue ('http://www.bluedesigns.com'), the California-based maker of studio-quality microphones, in a $117 million cash deal.

Blue, creator of the popular Yeti ('http://www.bluedesigns.com/youtube-and-podcasting/#') and Snowball ('http://www.bluedesigns.com/products/snowball-studio/') microphone lines, will join Logitech's portfolio of other brands, which includes Jaybird, Ultimate Ears, and ASTRO gaming.



In a blog post ('https://blog.logitech.com/2018/07/30/logitechs-micing-up-with-blue/'), Logitech CEO Bracken Darrell explained how the acquisition would allow the firm to expand into the growing broadcast market and complement its existing range of accessory products.
In a separate blog post ('http://blog.bluedesigns.com/posts/logitech-steps-up-to-the-mic'), Blue Microphones CEO John Maier said he was "super excited" about the partnership, which would allow his firm to continue making "the coolest microphones on the planet".
Logitech has gained a favorable reputation for acquiring companies with a view to investing in established brands, so the purchase shouldn't overly concern fans of Blue products going forward.

Article Link: Logitech Acquires Blue Microphones for $117 Million in Cash ('https://www.macrumors.com/2018/07/31/logitech-acquires-blue-microphones/')
[doublepost=1533043022][/doublepost]Dear Logitech,
Don't eff up Blue Mics like you did Ultimate Ears by diluting quality for mass market appeal. but I know you will.
Score: 3 Votes (Like | Disagree)
mdriftmeyer Avatar
85 months ago
Let's hope they operate independently and Logitech doesn't touch their professional audio mics and more. Otherwise, I've got to find another brand of XLR condensor mics for recording.
Score: 2 Votes (Like | Disagree)
TimmeyCook Avatar
85 months ago
Audio hardware must be the tech segment that has the largest margins ever.
Score: 2 Votes (Like | Disagree)
minivini Avatar
85 months ago
[doublepost=1533043022][/doublepost]Dear Logitech,
Don't eff up Blue Mics like you did Ultimate Ears by diluting quality for mass market appeal. but I know you will.
Dear lord they borked UE. They dropped to mediocre mid grade quality with barrel scraping customer service. I couldn’t imagine replacing my pre Logitech UE triple.fi with the current iteration. With Logitech’s dismal customer service, that would be too expensive a gamble. I’ll never buy another Logitech product unless there simply is no other option. It’s a shame, as Blue definitely made some high quality stuff.
Score: 1 Votes (Like | Disagree)

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...