Apple Shares New 'Unleash' iPhone X Ad Highlighting A11 Bionic Chip
Apple today shared a fun new iPhone X ad on its YouTube channel, this time touting the capabilities of the A11 Bionic chip built into the device.
In the video, a student walks down the street playing popular iOS game Vainglory on his iPhone when the game characters start coming to life and attacking him, causing him to fight them off in the real world.
Apple has shared multiple clever iPhone X ads focusing on features like
Face ID,
Animoji,
Portrait Mode,
Portrait Lighting, and more, but this is the first video that has specifically highlighted the A11 Bionic chip, which is the fastest chip ever in one of Apple's mobile devices.
The A11 is a 10-nanometer six-core 2.4GHz chip with two performance cores and four high-efficiency cores, and it's powerful enough for console-quality games and augmented reality applications. It includes a three-core Apple-designed GPU too, along with an embedded M11 Motion coprocessor.
In benchmarks, the A11 significantly outperforms the A10 included in previous models for better gaming and better performance all around. It's called the "Bionic" because two of the cores in the chip are dedicated to a neural engine that's able to process more than 600 billion operations per second, powering Face ID and other machine learning tasks.
Apple's latest iPhone X ad will be shown on TV and on social networks starting soon. According to Vainglory's developers, there's an exclusive skin tied to the ad that can be downloaded in game.
Popular Stories
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
