Apple Store Modernization Efforts Continue From Los Angeles to London - MacRumors
Skip to Content

Apple Store Modernization Efforts Continue From Los Angeles to London

Apple's process of modernizing its chain of over 500 retail stores continues in several major cities around the world.

Over the weekend, Apple celebrated the grand opening of its relocated Beverly Center store in Los Angeles. Apple's original store in the shopping mall, opened November 2005, permanently closed at the end of Friday.

apple beverly center

Apple's new Beverly Center store via Instagram

Apple's remodeled stores often gain additional square footage to accommodate an increased number of both products and customers. The extra space is also beneficial to Today at Apple sessions related to photography, coding, exercising with the Apple Watch, and other topics.

Apple's latest retail design, introduced in 2015, typically includes large glass doors, large video screens for product marketing and in-store events, and sequoia wood shelves on the walls for accessories.

Apple recently announced that its flagship Covent Garden store in London will be closed starting June 27 to allow for renovations to be completed. Of note, this location became Apple's largest store when it first opened in 2010, although it has since ceded the title to a newer store in the United Arab Emirates.

apple covent garden sign

A sign at Apple Covent Garden tipped by a MacRumors reader

Likewise, 9to5Mac's Michael Steeber reported that Apple Wangfujing in Beijing will be closed for renovations starting June 24.

Elsewhere in the Greater China region, Apple has revealed that it will be opening a second store in Macau, along the Cotai Strip, an area with several hotels, casinos, and resorts, earning it the nickname of the Las Vegas of Asia. Apple has yet to specify an exact opening date, but it could be within the next month.

image3

Apple's banner for its second store in Macau via MacRumors reader Chris Gooda

Apple's renovation efforts continue at its iconic Fifth Avenue store in Manhattan, and at its Palo Alto store, often visited by Apple CEO Tim Cook on product launch days due to its close proximity to Apple's headquarters.

fifth ave cube reinstalled

Apple reinstalling its glass cube on Fifth Avenue via MacRumors reader David Bills

Other regional stores closed for renovations include locations in Charlotte, Nashville, and Westchester County north of New York City.

Update: As noted by a MacRumors reader, Apple Causeway Bay in Hong Kong is also undergoing renovations, although the store remains open.

Update 2: Apple has announced on its store page for the Cotai Central location in Macau that the grand opening will be June 29.

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
2024 iPhone Boxes Feature

Apple Stores Reportedly Rolling Out New Anti-Theft System for iPhones

Sunday October 25, 2026 8:18 am PDT by
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...
Apple Store Downtown Detroit

Apple Store Subscription Sign-Up Controversy Exposed

Sunday November 8, 2026 7:28 pm PST by
In a series of YouTube videos shared over the past two weeks, electronics technician and consumer rights advocate Louis Rossmann has exposed a controversy in which some Apple Store employees have allegedly signed up customers for auto-renewing subscription trials for Apple One and other services without their informed consent. Here is how the process works at Apple Stores in the United...

Top Rated Comments

110 months ago
apple's product changes have been so miniscule in the past years that the value of these stores has decreased significantly. for me it is basically zero.
Score: 14 Votes (Like | Disagree)
110 months ago
You can tell its modern by how white the walls are and how little products are on display.
Score: 10 Votes (Like | Disagree)
110 months ago
Great products mean great sales, period. "Innovation" can be garbage too. Innovation doesn't necessarily make a great product.

A few innovative items:

* iPhone X
* Airpods
* Apple Watch with cellular
* A-Series Silicon
* FaceID
* Privacy/Security (Bugs are fixed, don't start saying these aren't industry leading)

Mac innovation isn't going to be as obvious because the product life cycle is longer and the size of the business is relatively smaller. Computers/Laptops are going to get updated processors and software, but they aren't going to move as fast as mobile and wearables.

I think Apple has done a phenomenal job managing the business. You don't innovate so fast that you lose sales. You slowly release features and market them to maximize sales. That's business. It's working, btw. If people buy and are satisfied with incremental innovations, it is smarter to release them as needed and when the features are fully vetted...not just innovating to innovate.
And to that I'd add MBPs with four ports of prodigious bandwidth multipurpose 40 Gb/sec Thunderbolt 3, 5K iMac displays with DCI-P3 color gamut, iMac Pro, Homepod, and ARKit.

In many ways, Apple is beholden to Intel. I suspect that will change within the next two years.
Score: 3 Votes (Like | Disagree)
BrettArchibald Avatar
110 months ago
You can tell its modern by how white the walls are and how little products are on display.
"How white the walls are..." :rolleyes:

Score: 2 Votes (Like | Disagree)
110 months ago
I guess you haven't really paid attention to all the changes they've made or they aren't valuable to you? Doesn't mean the changes have been "miniscule" to others or that the value of the stores has decreased.

The entire company is more valuable today than ever before, so it kind of refutes your thesis.
The value of the company and how good it's products are aren't mutually inclusive. matt_and_187_like_this ('https://forums.macrumors.com/members/matt_and_187_like_this.1007624/') is correct that Apple's product changes especially in regards to Mac have been demonstrably non-innovative and utterly lackluster since the round Mac Pro came out in 2013.
Score: 2 Votes (Like | Disagree)
BrettArchibald Avatar
110 months ago
That's the store that hasn't been done yet. The Covent Garden Store, which IMO is FAR superior to the extremely sterile product-vacuum over on Regent St.

This upcoming refurb is a shame, because I've been using Covent Garden pretty much exclusively for the past couple of years, even though I work at the western end of Soho. I don't like the new design.
Yep, I know it's the Covent Garden store. I used to work in Covent Garden a few years ago.
I like the Apple Store there. It's quirky and has character, but I'll admit, it's not a very "Apple-like character"...
Score: 1 Votes (Like | Disagree)
Latest Stories
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
2 hours ago
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
2 hours ago
Microsoft 365 Outage Resolving After Nearly 24 Hours
Microsoft 365 Outage Resolving After Nearly 24 Hours
3 hours ago
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
3 hours ago
Apple TV 4K Launch Day Deal Arrives at Amazon
Apple TV 4K Launch Day Deal Arrives at Amazon
4 hours ago
The MacRumors Show: HomeView and Apple TV 4K First Impressions
The MacRumors Show: HomeView and Apple TV 4K First Impressions
5 hours ago
YouTube App Not Working on Your New Apple TV? Here's the Fix
YouTube App Not Working on Your New Apple TV? Here's the Fix
5 hours ago
Apple Meets Thai Officials Over iPhone Spyware Warnings
Apple Meets Thai Officials Over iPhone Spyware Warnings
5 hours ago
Apple Shares HomeView 27.2 Release Notes With List of Features
Apple Shares HomeView 27.2 Release Notes With List of Features
6 hours ago
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
6 hours ago
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
7 hours ago
Apple Says HomeView Sets New Record in Design-Focused Interview
Apple Says HomeView Sets New Record in Design-Focused Interview
7 hours ago
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
7 hours ago
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
7 hours ago
King Charles to Join Elton John's Apple Music Radio Show
King Charles to Join Elton John's Apple Music Radio Show
7 hours ago
Select 'Apple Home Collection' Accessories Now Available to Order
Select 'Apple Home Collection' Accessories Now Available to Order
8 hours ago
Major Microsoft 365 Outage Continues
Major Microsoft 365 Outage Continues
10 hours ago
Apple Launches Two Products Today
Apple Launches Two Products Today
11 hours ago
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
21 hours ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
22 hours ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
23 hours ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
1 day ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
1 day ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
1 day ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
1 day ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
1 day ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
1 day ago
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
1 day ago
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
1 day ago
Nintendo to End 'Sign in With Apple' Support in January
Nintendo to End 'Sign in With Apple' Support in January
1 day ago