Apple has signed the current Writers Guild of America master contract, agreeing to terms above the minimum for programming offered free online. This is significant because it could have implications for the next round of WGA talks ahead of the expiration of the current contract in May 2020, Variety reports.

wga logo2x 17 3
In a message to WGA West members, President David A. Goodman and executive director David Young wrote:

These deal terms are significant. First, the current MBA does not contain minimums or residuals for projects on free-to-consumer services (think Crackle). Terms have to be negotiated on a writer by writer basis. Except, now, at Apple.

Second, while almost all Guild-covered Internet programming has thus far been under a subscription (consumer pay) model — like Netflix, Amazon and Hulu — Facebook has already launched shows on their free-to-consumer service. As this market develops, it will be imperative to negotiate MBA protections for writers creating content for such services. Our Apple deal moves us in that direction while the 2020 negotiations are still two years away.

In other words, the better deal (for writers, at least) that Apple agreed to with the WGA could act as a starting point for contract negotiations, rather than the lower standards in the current contract.

Apple has been active in developing shows and movies for its own platforms in recent years, including signing actress Lizzy Caplan for its new series "Are You Sleeping?" and landing the TV adaptation rights to Gregory David Roberts' 2003 novel "Shantaram."

Top Rated Comments

Art Mark Avatar
85 months ago
It’s good news for all involved.
Score: 4 Votes (Like | Disagree)
ArtOfWarfare Avatar
85 months ago
So, does this mean that the original Apple programming will possibly be "free" to view? No subscription model? If so, I'm curious about how they plan to monetize. I can't imagine ads throughout the content. That wouldn't feel very "Apple" at all.
Including it with the hardware would be quite Apple, though. Buy a $1000 iPhone or Mac? Have iLife and iWork on us.
Score: 1 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...