Apple has developed its own augmented reality-enabled measuring app called "Measure." The iOS app uses ARKit 2 to measure objects, get automatic measurements of things like photos and tables, and more.

f1528132870
Numerous measurement apps have been available on the iOS App Store since Apple launched ARKit last year, and now Apple will have its own alternative on the App Store for users. In a demo during WWDC, Craig Federighi showed off easily measuring a box with Measure, and then snapped a quick photo which gave him precise measurements of an object.

Measure is a new app in iOS 12, which uses AR to quickly gauge the size of real-world objects similar to a tape measure. The new app automatically provides the dimensions of objects like picture frames, posters and signs, and can also show diagonal measurements, compute area and allow users to take a photo and share it with accurate dimensions right from their iPhone or iPad.

There's no word about a launch date for Measure, though it will likely be released alongside iOS 12 this fall.

Top Rated Comments

alwaysbeincontact Avatar
90 months ago
Neat!
Score: 3 Votes (Like | Disagree)
filmantopia Avatar
90 months ago
If Apple has the confidence to release it as their own app, it's got to be pretty useful and more than just a parlor trick.
Score: 1 Votes (Like | Disagree)
omihek Avatar
89 months ago
I realize you are kidding... but developers don't find this funny. Saying it's different because it uses a new version of development software is a slap in the face of the people who innovated while working with less developed tools. Of course Apple knew this solution was already developed. They reviewed and approved it. They took 30% of the revenue it produced. It's MenuBarClock all over again.
And an app that measures things is such an original and out-of-this-world idea that Apple never could have thought of it themselves, right?

Just because Apple didn't create every single possible app before releasing the iPhone doesn't mean they shouldn't be allowed to continue making new apps.
Score: 1 Votes (Like | Disagree)
FierceCorgi Avatar
90 months ago
Not available in beta 1 (at least on an iPhone 6).
ARKit isn't supported on iPhone 6. It requires an A9 processor which was introduced on iPhone 6s.
Score: 1 Votes (Like | Disagree)
koruki Avatar
90 months ago
Not available in beta 1 (at least on an iPhone 6).
really stretching the definition of stolen... there is already free measure apps on the app store
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18 Siri Personal Context

Report Reveals Internal Chaos Behind Apple's Siri Failure

Thursday April 10, 2025 7:15 am PDT by
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
maxresdefault

The MacRumors Show: New iOS 19, iPhone 17, and Apple Watch Ultra 3 Leaks

Friday April 11, 2025 7:13 am PDT by
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more. Subscribe to The MacRumors Show YouTube channel for more videos Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
iPad Pro iPadOS

iPadOS 19 Will Be 'More Like macOS' in Three Ways

Sunday April 13, 2025 6:43 am PDT by
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...
apple intelligence black

NYT: Apple's AI Struggles Began with 2023 Chip Budget Dispute

Friday April 11, 2025 4:33 am PDT by
Apple's current struggles with Apple Intelligence and Siri began in early 2023 when AI head John Giannandrea sought approval from CEO Tim Cook to purchase more AI chips for development, according to a new report from The New York Times. Cook initially approved doubling the team's chip budget, but CFO Luca Maestri reportedly reduced the increase to less than half that amount, and instead...
Apple Vision Pro with battery Feature Blue Magenta

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model

Sunday April 13, 2025 7:15 am PDT by
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...
Apple Accessories Deals 2024 Anker Green

Anker Raises Prices on Amazon Due to Tariffs

Friday April 11, 2025 11:28 am PDT by
Chinese company Anker is one of many companies that will be raising prices due to the tariffs put in place by U.S. President Donald Trump, and prices are already starting to go up on Amazon. As noted by Reuters, Anker has increased pricing on about a fifth of its products since Thursday of last week. Prices are up approximately 18 percent, and there is a possibility for further increases. A...