Apple has developed its own augmented reality-enabled measuring app called "Measure." The iOS app uses ARKit 2 to measure objects, get automatic measurements of things like photos and tables, and more.

f1528132870
Numerous measurement apps have been available on the iOS App Store since Apple launched ARKit last year, and now Apple will have its own alternative on the App Store for users. In a demo during WWDC, Craig Federighi showed off easily measuring a box with Measure, and then snapped a quick photo which gave him precise measurements of an object.

Measure is a new app in iOS 12, which uses AR to quickly gauge the size of real-world objects similar to a tape measure. The new app automatically provides the dimensions of objects like picture frames, posters and signs, and can also show diagonal measurements, compute area and allow users to take a photo and share it with accurate dimensions right from their iPhone or iPad.

There's no word about a launch date for Measure, though it will likely be released alongside iOS 12 this fall.

Top Rated Comments

alwaysbeincontact Avatar
99 months ago
Neat!
Score: 3 Votes (Like | Disagree)
filmantopia Avatar
99 months ago
If Apple has the confidence to release it as their own app, it's got to be pretty useful and more than just a parlor trick.
Score: 1 Votes (Like | Disagree)
omihek Avatar
99 months ago
I realize you are kidding... but developers don't find this funny. Saying it's different because it uses a new version of development software is a slap in the face of the people who innovated while working with less developed tools. Of course Apple knew this solution was already developed. They reviewed and approved it. They took 30% of the revenue it produced. It's MenuBarClock all over again.
And an app that measures things is such an original and out-of-this-world idea that Apple never could have thought of it themselves, right?

Just because Apple didn't create every single possible app before releasing the iPhone doesn't mean they shouldn't be allowed to continue making new apps.
Score: 1 Votes (Like | Disagree)
FierceCorgi Avatar
99 months ago
Not available in beta 1 (at least on an iPhone 6).
ARKit isn't supported on iPhone 6. It requires an A9 processor which was introduced on iPhone 6s.
Score: 1 Votes (Like | Disagree)
koruki Avatar
99 months ago
Not available in beta 1 (at least on an iPhone 6).
really stretching the definition of stolen... there is already free measure apps on the app store
Score: 1 Votes (Like | Disagree)

Popular Stories

samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
Apple Card iPhone 16 Pro Feature

Apple Card Will Move From Goldman Sachs to JPMorgan Chase

Wednesday January 7, 2026 12:57 pm PST by
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations. Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
Logitech MX Master 3S

Logitech Blames 'Inexcusable Mistake' After Certificate Expiry Breaks macOS Apps

Wednesday January 7, 2026 5:27 am PST by
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps. Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
iOS 27 Mock Quick

Five New iPhone Features Rumored for iOS 27

Wednesday January 7, 2026 2:51 pm PST by
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026. We don't know all of the details about iOS 27 yet, but we do have some information about what to expect. "Snow Leopard" Update iOS 27 will apparently focus...
ChatGPT Health Integration Connectors Feature

OpenAI Launches ChatGPT Health With Apple Health Integration

Wednesday January 7, 2026 11:27 am PST by
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience. For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...