Google today outlined several new features coming to Google Maps at its Google I/O developer conference in Mountain View, California this morning. First and foremost, this summer, Google Maps will be updated with a new personalized "For You" section that offers up recommendations based on your interests.

The Maps app is gaining a dedicated "For You" tab that is designed to "tell you what you need to know about the neighborhoods you care about." It will feature new restaurants opening nearby, trending spots, and more, based on places you've rated and places you've visited.

googlemapsforyou
For You will be accompanied by a new "Match Score" that predicts which restaurants you're most likely to prefer based on your personal preferences, which is designed to help you to choose between multiple restaurant suggestions.

To facilitate making plans with others, Google Maps is gaining a feature that will let you long press on any restaurant or location to add it to a shortlist that can be shared with friends to get their input. Once shared, your friends can add additional suggestions to the list and vote on the place they'd most like to visit to find a group favorite.

googlemapsvotewfriends
Google also announced a new augmented reality feature that's coming to the Street View version of Maps for walking directions. When you're using Google Maps to find a location that you're walking to, you'll see an AR overlay with specific directions on which way to go and information on exactly what's around you, reimagining walking navigation.

googlemapsar
Google says it is augmented GPS with VPS, or a visual positioning system meant to estimate a person's precise position and orientation using visual landmarks.

Google did not say when the augmented reality Google Maps features will launch, nor which platform they'll be available on, so it is unclear when and if we will see the augmented reality features in the Google Maps app for iOS devices. Given that most Google Maps features roll out to both Android and iOS, it's reasonable to assume that AR maps will come to iPhones and iPads.

Along with improvements to Google Maps, Google also announced changes coming to Google Lens, available in Google Photos and Google Assistant apps. Google Lens is gaining smart text selection, which will allow it to recognize text in the real world and then translate it to text on a device, so you can essentially copy and paste real world text.

googlelenssmarttext
Real-time functionality is coming to Google Lens, allowing it to proactively gather information about everything the camera is seeing to overlay live results directly on top of real-world items. A new Style Match feature will let Google Lens scan images and then find related items. So, for example, you can scan a lamp and find items in the same style, or scan an outfit and find similar clothes.

googlelensstylematch
Google Lens is being integrated directly into the camera app on select Android smartphones like the Google Pixel and the new LG G7, which will give Android users quicker access to Google Lens functionality. All of these new features are rolling out over the course of the next few weeks.

Top Rated Comments

jkozlow3 Avatar
99 months ago
I’d be thrilled if they simply added speed limits to Google Maps while navigating like Waze does.
Score: 6 Votes (Like | Disagree)
avanpelt Avatar
99 months ago
All this driving around that Apple vehicles are doing had better lead to a compelling result. Their competition is definitely not sitting still.
Score: 5 Votes (Like | Disagree)
autrefois Avatar
99 months ago
The problem with Google as always is that many of their features are based on Google knowing more about me than I want them to...
Score: 3 Votes (Like | Disagree)
rrm74001 Avatar
99 months ago
I’d be thrilled if they simply added speed limits to Google Maps while navigating like Waze does.
That is one feature that Apple Maps actually has over Google Maps.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....