Google today outlined several new features coming to Google Maps at its Google I/O developer conference in Mountain View, California this morning. First and foremost, this summer, Google Maps will be updated with a new personalized "For You" section that offers up recommendations based on your interests.

The Maps app is gaining a dedicated "For You" tab that is designed to "tell you what you need to know about the neighborhoods you care about." It will feature new restaurants opening nearby, trending spots, and more, based on places you've rated and places you've visited.

googlemapsforyou
For You will be accompanied by a new "Match Score" that predicts which restaurants you're most likely to prefer based on your personal preferences, which is designed to help you to choose between multiple restaurant suggestions.

To facilitate making plans with others, Google Maps is gaining a feature that will let you long press on any restaurant or location to add it to a shortlist that can be shared with friends to get their input. Once shared, your friends can add additional suggestions to the list and vote on the place they'd most like to visit to find a group favorite.

googlemapsvotewfriends
Google also announced a new augmented reality feature that's coming to the Street View version of Maps for walking directions. When you're using Google Maps to find a location that you're walking to, you'll see an AR overlay with specific directions on which way to go and information on exactly what's around you, reimagining walking navigation.

googlemapsar
Google says it is augmented GPS with VPS, or a visual positioning system meant to estimate a person's precise position and orientation using visual landmarks.

Google did not say when the augmented reality Google Maps features will launch, nor which platform they'll be available on, so it is unclear when and if we will see the augmented reality features in the Google Maps app for iOS devices. Given that most Google Maps features roll out to both Android and iOS, it's reasonable to assume that AR maps will come to iPhones and iPads.

Along with improvements to Google Maps, Google also announced changes coming to Google Lens, available in Google Photos and Google Assistant apps. Google Lens is gaining smart text selection, which will allow it to recognize text in the real world and then translate it to text on a device, so you can essentially copy and paste real world text.

googlelenssmarttext
Real-time functionality is coming to Google Lens, allowing it to proactively gather information about everything the camera is seeing to overlay live results directly on top of real-world items. A new Style Match feature will let Google Lens scan images and then find related items. So, for example, you can scan a lamp and find items in the same style, or scan an outfit and find similar clothes.

googlelensstylematch
Google Lens is being integrated directly into the camera app on select Android smartphones like the Google Pixel and the new LG G7, which will give Android users quicker access to Google Lens functionality. All of these new features are rolling out over the course of the next few weeks.

Top Rated Comments

jkozlow3 Avatar
101 months ago
I’d be thrilled if they simply added speed limits to Google Maps while navigating like Waze does.
Score: 6 Votes (Like | Disagree)
avanpelt Avatar
101 months ago
All this driving around that Apple vehicles are doing had better lead to a compelling result. Their competition is definitely not sitting still.
Score: 5 Votes (Like | Disagree)
autrefois Avatar
101 months ago
The problem with Google as always is that many of their features are based on Google knowing more about me than I want them to...
Score: 3 Votes (Like | Disagree)
rrm74001 Avatar
101 months ago
I’d be thrilled if they simply added speed limits to Google Maps while navigating like Waze does.
That is one feature that Apple Maps actually has over Google Maps.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
Verizon New

Verizon Offering $20 Credit After Major Outage, Here's How to Get It

Thursday January 15, 2026 7:37 am PST by
Verizon today announced it will be offering customers a $20 account credit after a major outage on Wednesday, and action is required to receive it. The carrier said affected customers can accept the credit by logging into the My Verizon app, but it might take some time before this option shows up in the app. Affected customers will receive a text message when the credit is available. On...