Fandango today added a "Buy Tickets" button on the company's Instagram profile, letting visitors to the page purchase tickets to films currently in theaters as well as pre-order tickets for unreleased movies (via The Hollywood Reporter). The move is said to be part of an overall push by Instagram into a "shoppable tags" commerce feature, and comes after the social network debuted a native payments option for select users last week.

The Buy Tickets button sits to the right of Fandango's existing Shop button on its Instagram profile, and when you tap it a mobile.fandango.com page loads with movies both now playing and coming soon. You can choose a film, find a showtime, and sign into your Fandango account (or check out as a guest) to complete the purchase.

fandango instagram

"As millions of movie fans have gravitated to social media platforms to discover, share and engage with their favorite movie content, Fandango has been essential to that experience, offering ticketing capabilities and access to the most comprehensive network of U.S. theaters," said Fandango president Paul Yanover. "We're very excited to integrate ticketing into our Fandango Instagram, and look forward to working with our studio partners to help transform consumer passion into advance ticket purchases."

Instagram has featured ads that users can tap and purchase items with for over two years, but it's important to note that Fandango's initiative is housed entirely on the company's profile page and won't be a sponsored Instagram post. This should make it easier to navigate to Fandango and quickly purchase a movie ticket if you're already in the Instagram app.

Although movie subscription services like MoviePass and Sinemia have been gaining more attention over the past few months, Fandango says its traditional ticket ordering business has grown as well. The company says its own sales made up 33 percent of the U.S. box office for the opening weekend of Avengers: Infinity War, which is now the highest-grossing opening weekend at the domestic box office with $257.7 million earned in three days. According to comScore, Fandango nets more than 60 million unique visitors per month.

When pre-purchasing tickets, Fandango's iOS app also integrates with Apple's Wallet app, so movie theaters can easily scan your pass at the box office on the day of the showing.

Top Rated Comments

ignatius345 Avatar
87 months ago
A new way to pay an exhorbitant surcharge for something that should be free? AND an opportunity for more spam?? Sign me up!
Score: 1 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...