HTC today sent out emails and updated its website with a teaser image for an upcoming event that will see the launch of its next flagship device.

The image in question features smartphone components overlaid with a date, and given that HTC is teasing a new smartphone, it would be logical to assume these are HTC components, but as AnandTech points out, HTC's image features iPhone 6 parts.

htcteaserimage

HTC's teaser image

It is not clear why HTC is teasing its next-generation smartphone with components from an Apple device that's four years old rather than the upcoming device or at least an HTC smartphone, but it's an embarrassing mistake for the company to make.

ifixitiphone6components

iPhone 6 components, via iFixit

HTC's May 23 event will likely see the debut of the HTC U12, the successor to the HTC U11.

Update: HTC told CNET that it intentionally used parts from other smartphones to represent the "jumble" of parts that HTC competitors "inelegantly cram into their phones."

"We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right - they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.'

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more..."

Tag: HTC

Top Rated Comments

Millah Avatar
91 months ago
Oh god, the response from HTCs marketing is absolutely RICH. “Inelegantly cram,” is how I would describe HTC (or Samsung) engineering. I can’t think of a single person who opens up an iPhone X and says that the internal layout is anything but elegant and precise.
Score: 26 Votes (Like | Disagree)
WiseAJ Avatar
91 months ago
When you have to explain your marketing you’re doing it wrong.
Score: 17 Votes (Like | Disagree)
826317 Avatar
91 months ago
Lazy marketing
Score: 16 Votes (Like | Disagree)
WarHeadz Avatar
91 months ago
Is their CEO for effing real? Inelegantly? Let me tell you something...iPhones are a pleasure to service and repair. Changing a battery or charging port or screen are easily done by a professional or even a gutsy user. HTC devices are beautiful on the outside, but they’re a jumbled mess of an abomination on the inside. Try changing the battery on the HTC M10 without destroying the LCD. Even Samsung phones are pretty elegant on the inside. HTC’s are nightmare phones for any repair technician. What a frickin joke.
Score: 13 Votes (Like | Disagree)
1050792 Avatar
91 months ago
So is HTC going to make a foldable phone like the iPhone 6?

#Courage

Attachment Image
Score: 12 Votes (Like | Disagree)
iMando Avatar
91 months ago
This is brilliant. Quietly Brilliant. HTC is on every tech page now because of this picture. They even have two pages of Replys on MacRumors. MAC. RUMORS.
Score: 11 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...