Apple today won an auction for world screen rights to "Songwriter," a documentary about popular singer Ed Sheeran, reports Deadline.

Apple paid "low to mid-seven figures" for the rights to the documentary, and the company plans to make it an event release that will include a theatrical component along with a debut on Apple platforms.

edsheeransongwriter
"Songwriter" was directed by Murray Cummings, Sheeran's cousin, and it is said to be an "intimate, beautifully photographed" documentary that covers the creation of Sheeran's best-selling "Divide" album.

The film offers a glimpse inside the "intense collaborative process" that resulted in some of Sheeran's biggest hits, and it provides a look back at Sheeran's childhood through never-before-seen footage.

Along with Sheeran, the documentary will feature legendary producer Benny Blanco and musicians that include Amy Wadge, Johnny McDaid, Ryan Tedder, and Julia Michaels.

The documentary first premiered in Berlin, and tonight, will be shown at the Tribeca Film Festival in New York.

Top Rated Comments

SigurTom Avatar
101 months ago
Pass. Hard pass.
Score: 8 Votes (Like | Disagree)
chucker23n1 Avatar
101 months ago
Someone whose career started seven years ago needs a documentary already?
Score: 7 Votes (Like | Disagree)
Veinticinco Avatar
101 months ago
Oh dear. Another bandwagon-jumping exercise in trying to be relevant.

I guess the ginger busker is laughing all the way to the bank.
Score: 5 Votes (Like | Disagree)
CodexMonkey Avatar
100 months ago
I guess the ginger busker is laughing all the way to the bank.
1/ I guess by "Ginger" you mean that as an insult, as the colour of one’s hair is directly related to their ability to be talented?
2/ I guess by "Busker" you mean that as an insult, as in "someone who stands and plays a guitar, usually other people’s songs". Or do you actually mean "someone who stands and plays guitar but writes their own songs" like, say, Bob Dylan, or Joni Mitchell, or Van Morrison, or Joan Baez, or Johnny Cash, or Neil Young, or Leonard Cohen, or Tom Petty, or Carole King (I got bored and gave up)...?

Yeah, I get ya. Talentless Blonde/Brunette/Red/Grey/Smoky/Mauve/Salmon-Haired buskers the lot of ’em. Bet they’re ALL laughing all the way to the bank. What has the world come to when people like that get documentaries about them and others (I’m looking at you, Kajagoogoo) barely get a look in..?
Score: 3 Votes (Like | Disagree)
terrapinjess Avatar
101 months ago
He’s not wearing an Apple Watch (yet)
Score: 3 Votes (Like | Disagree)
-BigMac- Avatar
101 months ago
My girlfriend will actually lose her mind over this.
Score: 3 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...