Apple Cuts HomePod Orders After Sales Prove to Be Lackluster

Apple's HomePod hasn't ended up selling as well as the company was hoping, leading it to cut orders with suppliers, reports Bloomberg.

In late March, nearly two months after the HomePod first became available for purchase, Apple reportedly lowered its sales forecasts and dropped some orders with Inventec, the company responsible for manufacturing the HomePod. HomePod inventory in retail locations is said to be "piling up" with some stores selling "fewer than 10 HomePods a day."

homepoddesign
Early analyst estimates based on strong pre-orders and initial sales figures suggested the HomePod would sell well and capture a solid portion of the smart speaker market, but Apple hasn't managed to maintain sales momentum.

During the HomePod's first 10 weeks of sales, it eked out 10 percent of the smart speaker market, compared with 73 percent for Amazon's Echo devices and 14 percent for the Google Home, according to Slice Intelligence. Three weeks after the launch, weekly HomePod sales slipped to about 4 percent of the smart speaker category on average, the market research firm says.

Apple charges $349 for the HomePod, making the device more expensive than competing smart speakers from Amazon and other companies. Apple put a lot of effort into promoting the HomePod's superior sound quality, but its high price tag, its lack of connectivity with non-Apple devices, and its inability to work natively with music services other than Apple Music have likely hurt its sales.

As Bloomberg points out, the HomePod's February launch was delayed from an initial promised December launch, causing Apple to miss out on key holiday sales.

HomePod also continues to lack promised features like stereo pairing to pair two HomePods together and AirPlay 2 support for controlling the music on multiple HomePods located in different rooms of the house. There are hints of this functionality in iOS 11.4, so these options could be coming soon, but HomePod owners and prospective buyers are likely disappointed with the months-long wait for basic features.

Apple isn't likely planning to give up on the HomePod despite its lackluster sales because it's part of an audio accessory lineup that includes the AirPods and the upcoming rumored high-end over-ear headphones.

Loup Ventures analyst Gene Munster in February said he expects sales to pick up later in the year. He predicts Apple will sell a total of 7 million HomePods in 2018, with that number set to grow to 10.9 million in 2019.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...

Top Rated Comments

levitynyc Avatar
98 months ago
Everyone with a brain predicted this.

Cut the price.

Being $100 overpriced will cause lackluster sales.

So will incompatibility and Siri. Just take Siri out back and shoot it.
Score: 166 Votes (Like | Disagree)
762999 Avatar
98 months ago
It takes courage to release a product almost no one want while other products : mini, monitors, routers, mac pro are either cut or ignored.

:rolleyes:
Score: 88 Votes (Like | Disagree)
OTACORB Avatar
98 months ago
Not mention a high return rate. I think people including myself got one. It was initially really sweet, but then it sinks in. I just spent $400 on a speaker with the tax and while it sounds great, what does it really bring to the table. Siri isn't that great. I ended up going with Echo Dot's connected to my JBL Xtreme's. One in my living room and one in my bedroom. I am happy. I think many have done this and decided this speaker just isn't worth the cost of admission.
Score: 63 Votes (Like | Disagree)
Blakjack Avatar
98 months ago
Hey apple, Siri sucks and uhhh................yea, Siri sucks.
Score: 58 Votes (Like | Disagree)
BWhaler Avatar
98 months ago
Apple’s crappy software is really starting to catch-up with them.

Wonder when Tim will wake up..This is his greatest failing as CEO.
Score: 57 Votes (Like | Disagree)
avanpelt Avatar
98 months ago
That's what happens when it's priced too high AND it still doesn't have features ready months after launch. Oh, and the primary way to interact with the device sucks.
Score: 49 Votes (Like | Disagree)