Instagram Eliminates Apple Watch App

Instagram today became the latest company to ditch the Apple Watch, eliminating its Apple Watch app in an update that was released this morning.

In a statement given to French site iPhoneAddict, Instagram said the Instagram Apple Watch app was built using the watchOS 1 SDK, which was obsoleted by Apple on April 1. Rather than putting effort into rebuilding the app, Instagram has decided to end support for the wrist-worn device.

instagramapplewatchapp

"The Instagram app for Apple Watch will no longer be available as a stand-alone experience once users upgrade to Instagram version 39 on iOS, released April 2, 2018. We are committed to providing users with the best experience with their Apple products and we will continue to explore ways to achieve this on all platforms. Users with an Apple Watch will continue to enjoy a great Instagram experience through various rich and varied notifications. "

Apple last year began notifying developers that Apple Watch apps need to be native apps built with the watchOS 2 SDK or later as of April 1, 2018. Apple first began requiring new apps to use the watchOS 2 SDK in June of 2016, and watchOS apps that continue to use the watchOS 1 SDK can no longer be updated. Apple now requires all new watchOS apps to be built using the watchOS 4 SDK.

Instagram has had a watchOS app available since 2015, and it was one of the first companies to support the Apple Watch when it first launched. The app was designed to let you view and like photos from the social network on your wrist. Instagram features will continue to be available on Apple Watch, but through notifications sent to a linked iPhone.

Instagram joins several other major companies that have abandoned development for the Apple Watch and eliminated their watchOS apps, including Twitter, Google Maps, Amazon, and eBay.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...

Top Rated Comments

hayesie Avatar
99 months ago
How about they focus on making an iPad app. It's 2018 . . . almost exactly 8 years after the iPad launched. I can't fathom a legitimate reason why one of the world's top-10 most valuable companies (Facebook) hasn't made an iPad app for, arguably, the most loved Social Media platform.
Score: 25 Votes (Like | Disagree)
djcerla Avatar
99 months ago
A photo sharing app for a watch wasn’t a very good idea to boot.
Score: 22 Votes (Like | Disagree)
69Mustang Avatar
99 months ago
Right when I was thinking of buying one, a lot of companies are ditching it. Either people are not holding onto their Apple watches or they just really are not using the apps built for them. What gives?
Companies are starting to realize that every app doesn't fit the AW proposition. That's not saying anything negative about the AW. It's just a realization that AW works better as a notification device, a quick hit-n-run device... ya know, just like Apple said it was designed to be.

Most of the companies removing their AW apps probably shouldn't have had AW apps to begin with, imo. I mean seriously, who's going through pics on a ~1.5" screen?
Score: 14 Votes (Like | Disagree)
Aluminum213 Avatar
99 months ago
And nothing of value was lost
Score: 11 Votes (Like | Disagree)
NikeSG Avatar
99 months ago
Right when I was thinking of buying one, a lot of companies are ditching it. Either people are not holding onto their Apple watches or they just really are not using the apps built for them. What gives?
The apps that are dropping are impractical and slow. Apple Watch is still solid, there’s nothing that has been taken away that I miss. While, yes, there is still plenty of room for growth and innovation for watch apps. Apple also needs to open it up a bit more to developers, but I assume that’s all in due time.
Score: 11 Votes (Like | Disagree)
Asarien Avatar
99 months ago
Makes sense. It operated very slowly and wasn't useful at all.
Score: 10 Votes (Like | Disagree)