DirecTV Now Extends Apple TV 4K Deal with 3-Months Prepaid Service Through April

Over the past few months, DirecTV Now have been offering a great deal for anyone interested in the Apple TV 4K. The offer stipulates that when new subscribers prepay for three months of DirecTV Now at $105, they can get a 32GB Apple TV 4K at no additional cost. It was believed that the company would remove the deal at the end of March -- or revert back to the original offer to prepay for four months at $140 -- but now that a new month has rolled around it appears that the offer should be available through the end of April.

DirecTV Now introduced this new, lower-cost offer back in February and it has remained the best sale price for a brand-new 32GB Apple TV 4K since then. Although eBay and retailers like Adorama and B&H Photo sometimes have sales, the 32GB Apple TV 4K's normal price is $180 on Apple.com.

directv now apple tv 4k new dealNote: MacRumors is an affiliate partner with DirecTV Now. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The offer's $105 price tag calculates the cost of three months of DirecTV Now's "Live a Little" $35/month plan, which includes around 60+ live channels. On the Apple TV app, users can stream live TV and watch on-demand shows, and sometime this spring they'll be able to record content to DirecTV Now's long-promised cloud-based DVR.

To take advantage of the sale, follow these steps:

  • Visit DirecTVNow.com's landing page for the deal
  • Click "Redeem & Stream"
  • Select the "Live a Little" package to get the Apple TV at the lowest possible price
  • Choose if you want to add premium channel add-ons, or click "Skip for now"
  • Click "Add to plan" under the Apple TV 4K box in the Special offer section
  • Click "Continue" and go through the account creation and checkout processes

It's important to note that the deal is for new subscribers only, but existing subscribers can claim it by using an alternative email address from their original account, or by setting up an iCloud email alias. Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and those who don't want to continue paying for DirecTV Now beyond the three months offered in this deal can cancel the service before the fourth month is billed and keep the Apple TV 4K.

For more on the latest discounts and savings happening this spring, visit our Deals Roundup.

Related Roundup: Apple Deals

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...

Top Rated Comments

mattopotamus Avatar
92 months ago
I’d happily pay $140 (i.e. four months) for the 64Gb version! I filled the 32GB on my last-gen Apple TV fairly quickly.

(I’ve since built a dedicated Plex server, so space isn’t as important as it was, but still...)
You are legit the only person I’ve ever encountered who filled even a 32gb ATV.

I’m taking advantage of this simply for the ATV and cancelling service as soon as is arrives (I know it will just expire when it runs the 3 months).
Score: 3 Votes (Like | Disagree)
CJLevinsk22 Avatar
92 months ago
I took advantage of this deal last month - very glad that I did! If you are a Bank of America customer, check your cash back deals as there usually is a deal for an additional $30 back when using a BoA card to pay for DirecTV (I confirmed this also extends to DTV Now). You should be able to grab an AppleTV for $75. Mine came in less than a week.
Score: 2 Votes (Like | Disagree)
deeddawg Avatar
92 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
Works really well here on 20M cable internet. Are you on DSL or something?
Score: 2 Votes (Like | Disagree)
vartanarsen Avatar
92 months ago
Not sure with DTV Now is any better.
I subscribed for 3 months on their launch and I did not like it. Yes they gave me HBO for $5 bucks but most of the shows were just few episodes from the latest seasons. Same for the regular networks. That was a deal breaker. So I abandoned it.
I would consider coming back if they fixed this and also the dropped the connection that was happening quite often.
You need to use network apps with the DTVN credential login
Score: 2 Votes (Like | Disagree)
mthomas184 Avatar
92 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
I have very few issues with it. Ill take DTVN over all the others all day long.
[doublepost=1522763385][/doublepost]
I currently have Direct TV satellite and want to keep it. Can someone confirm that if I sign up for this (to get the discounted Apple TV) it will not impact my Direct TV satellite account? Thanks.
Correct. Since they are separate services, there will be no impact whatsoever with DTV Satellite services.
Score: 1 Votes (Like | Disagree)
garylapointe Avatar
92 months ago
The Apple TV box is nice.

I wish there was a 64GB upgrade path... It's normally only a $20 difference in cost.
Score: 1 Votes (Like | Disagree)