This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst - MacRumors
Skip to Content

This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst

by

Apple's second-generation iPhone X and so-called iPhone X Plus could be priced from $899 and $999 respectively in the United States, according to RBC Capital Markets analyst Amit Daryanani.

iphone x plus mockup

iPhone X and iPhone X Plus dummy models via Ben Geskin

Daryanani said the current iPhone X has experienced "limited success" at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model. A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.

While this is merely a prediction from one analyst, the strategy could make sense if iPhone X sales have slowed significantly, as a series of supply chain reports have suggested. We won't know for sure until Apple's next earnings report, likely to be released around late April or early May.

At this point, all we know is that the iPhone X was likely a key contributor to Apple's record-breaking revenue of $88.3 billion last quarter, easily topping its previous all-time high of $78.4 billion set in the year-ago quarter. Whether that momentum carried forward to the current quarter remains to be seen.

Based on Daryanani's research note, obtained by MacRumors, here's our take on how the next iPhone lineup could look in terms of pricing:

  • 6.5-inch second-generation iPhone X Plus: $999

  • 5.8-inch second-generation iPhone X: $899

  • 6.1-inch mid-range iPhone X with LCD: $799

  • iPhone 8 and iPhone 8 Plus: $549 and $669

  • iPhone 7 and iPhone 7 Plus: $449 and $569

  • iPhone SE: $349

Here's a rough idea of how the next iPhone lineup could look if Apple maintains its current pricing strategy instead:

  • 6.5-inch second-generation iPhone X Plus: $1,099

  • 5.8-inch second-generation iPhone X: $999

  • 6.1-inch mid-range iPhone X with LCD: $799

  • iPhone 8 and iPhone 8 Plus: $549 and $669

  • iPhone 7 and iPhone 7 Plus: $449 and $569

  • iPhone SE: $349

Apple will likely unveil its next iPhones in September as usual, and presumably only the company's top executives are privy to pricing plans.

Tags: Amit Daryanani, RBC Capital Markets
Related Forum: iPhone

Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
Read Full Article • 51 comments
iPhone 4 on Black Feature

Apple Facing One of Its Worst Leaks Since the iPhone 4

Thursday July 2, 2026 9:53 am PDT by
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro. We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...
Read Full Article
Apple Event Logo

Apple Just Released a New Product

Thursday July 2, 2026 8:04 am PDT by
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color. Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4. Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
Read Full Article

Top Rated Comments

User 6502 Avatar
User 6502
108 months ago
Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.
Score: 28 Votes (Like | Disagree)
realeric Avatar
realeric
108 months ago
Too bad. It's still expensive. It should be $649 for iPhone X (LCD model), $799 for iPhone X (if OLED) or $749 for iPhone X(if LCD), $899 for iPhone X plus (OLED).
Score: 26 Votes (Like | Disagree)
Rogifan Avatar
Rogifan
108 months ago
Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.
Based on what? Musings from a Wall Street sell side analyst? Since Apple doesn’t disclose sales by model and fiscal Q2 results won’t be announced until early May nobody knows how well (or not) the X is selling besides Apple. And on the last earnings call Tim Cook said the X was Apple’s best seller every week since it had gone on sale. I think I’ll trust Tim Cook over a Wall Street analyst. What qualifies as news and rumors these days is complete garbage. Also just because some people think the X is too expensive or not a good product and want it to be a failure doesn’t mean it is.
Score: 24 Votes (Like | Disagree)
Ds6778 Avatar
Ds6778
108 months ago
Remember when we used to make fun of other OEMs for having way too many options? I cant imagine what its like working at an Apple store and trying to explain which iPhone does what LOL 90s Apple called, it wants it product line back
Score: 22 Votes (Like | Disagree)
shareef777 Avatar
shareef777
108 months ago
A lot of people just look to buy their flagship device each year. But if that gets priced higher and higher, people will have to choose with spending even more money for their flagship or stick with their devices and not upgrade. $999 is a mental barrier that many simply won't go past.
Score: 21 Votes (Like | Disagree)
Chupa Chupa Avatar
Chupa Chupa
108 months ago
I really don't see the point of a 5.8 AND 6.1 iPhone X even if they have different screens. Pick one Apple. You are just confusing consumers and then they don't make a decision to buy. Keep it simple if you really want to pay homage to Jobs philosophy. (And he was actually just borrowing it, but still good).

Also kill the iPhone 7. No need for a 7 and an 8 in next years line up. Again, just adds confusion.
Score: 21 Votes (Like | Disagree)
Read All Comments