Reddit's iOS App to Feature Native Promoted Posts Beginning March 19 - MacRumors
Skip to Content

Reddit's iOS App to Feature Native Promoted Posts Beginning March 19

by

Starting next week, the official Reddit app for iOS will begin displaying native in-app promoted posts to Reddit users, according to an email Reddit sent out to advertisers on Wednesday and shared by Marketing Land.

Promoted posts in the Reddit app will look similar to standard Reddit posts, with upvotes, downvotes, and comment threads. Comments were not possible with Reddit's previous mobile ad offerings for advertisers, and will provide users with a way to give feedback on ads.

redditpromotedads
The promoted posts will have a "Promoted" tag at the top of the post in the main Reddit news feed, but will otherwise look like regular Reddit posts.

Advertisers will be able to target Reddit users by interests, subreddit, location, device, and time of day.

According to Reddit, its mobile apps for iOS and Android are the most popular way Reddit users access Reddit content on their mobile devices. The Reddit apps account for 41 percent of time spent on Reddit across all platforms.

Native promoted posts will begin rolling out on iOS on Monday, March 19, and will expand to Android in the coming weeks.

Tag: Reddit

Top Rated Comments

C
Cougarcat
108 months ago
Gross. Yet another reason to use Apollo or Narwhal.
Score: 17 Votes (Like | Disagree)
itsmilo Avatar
itsmilo
108 months ago
Next up: throwing the feed out of order to show posts from days ago cuz why the hell not
Score: 12 Votes (Like | Disagree)
BaccaBossMC Avatar
BaccaBossMC
108 months ago
Oh yay, just what nobody wanted! Perfect!
Score: 6 Votes (Like | Disagree)
berrymetal Avatar
berrymetal
108 months ago
Apollo 4 lyfe
Score: 6 Votes (Like | Disagree)
Phisherman81 Avatar
Phisherman81
108 months ago
I guess I'm moving out of the official app. Will try Apollo or Narwhal again.
Score: 4 Votes (Like | Disagree)
Zorn Avatar
Zorn
108 months ago
I believe you are exempt from this if you have gold? I've been using the new site layout and have not seen any "sponsored posts", and I believe that's due to having gold. Seems like an important callout.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple Logo Spotlight Blue

Apple Unveiled These Five New Apps Last Week

Saturday June 20, 2026 8:00 am PDT by
Apple last week unveiled five new apps, with four announced at WWDC 2026 alongside its upcoming fall software updates, one released in beta for developers, and one released independently by its subsidiary Claris. Siri AI App One of the biggest announcements of WWDC 2026 was Siri AI, a ground-up rebuild of Apple's voice assistant that for the first time comes with a dedicated standalone...
Read Full Article • 43 comments
Apple Event Logo

Apple to Release These 20 New Products Across Rest of 2026 and 2027

Sunday June 21, 2026 7:42 am PDT by
Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond. In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027. Now that the more intelligent and personal version of Siri has finally arrived in beta, a...
Read Full Article • 68 comments
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
Read Full Article