Reddit's iOS App to Feature Native Promoted Posts Beginning March 19 - MacRumors
Skip to Content

Reddit's iOS App to Feature Native Promoted Posts Beginning March 19

by

Starting next week, the official Reddit app for iOS will begin displaying native in-app promoted posts to Reddit users, according to an email Reddit sent out to advertisers on Wednesday and shared by Marketing Land.

Promoted posts in the Reddit app will look similar to standard Reddit posts, with upvotes, downvotes, and comment threads. Comments were not possible with Reddit's previous mobile ad offerings for advertisers, and will provide users with a way to give feedback on ads.

redditpromotedads
The promoted posts will have a "Promoted" tag at the top of the post in the main Reddit news feed, but will otherwise look like regular Reddit posts.

Advertisers will be able to target Reddit users by interests, subreddit, location, device, and time of day.

According to Reddit, its mobile apps for iOS and Android are the most popular way Reddit users access Reddit content on their mobile devices. The Reddit apps account for 41 percent of time spent on Reddit across all platforms.

Native promoted posts will begin rolling out on iOS on Monday, March 19, and will expand to Android in the coming weeks.

Tag: Reddit

Top Rated Comments

C
Cougarcat
106 months ago
Gross. Yet another reason to use Apollo or Narwhal.
Score: 17 Votes (Like | Disagree)
itsmilo Avatar
itsmilo
106 months ago
Next up: throwing the feed out of order to show posts from days ago cuz why the hell not
Score: 12 Votes (Like | Disagree)
BaccaBossMC Avatar
BaccaBossMC
106 months ago
Oh yay, just what nobody wanted! Perfect!
Score: 6 Votes (Like | Disagree)
berrymetal Avatar
berrymetal
106 months ago
Apollo 4 lyfe
Score: 6 Votes (Like | Disagree)
Phisherman81 Avatar
Phisherman81
106 months ago
I guess I'm moving out of the official app. Will try Apollo or Narwhal again.
Score: 4 Votes (Like | Disagree)
Zorn Avatar
Zorn
106 months ago
I believe you are exempt from this if you have gold? I've been using the new site layout and have not seen any "sponsored posts", and I believe that's due to having gold. Seems like an important callout.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Read Full Article • 147 comments
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Read Full Article • 48 comments
Sad iPhone 18 Feature

Leaker: Apple to Downgrade iPhone 18 in Two Ways

Wednesday April 22, 2026 8:02 am PDT by
Following the emergence of a rumor that Apple is planning to downgrade the iPhone 18 to cut costs, further detail has emerged suggesting that display and chip specifications will see downgrades. Earlier this week, the leaker known as "Fixed Focus Digital" said that the iPhone 18 features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The...
Read Full Article • 201 comments