Reddit's iOS App to Feature Native Promoted Posts Beginning March 19 - MacRumors
Skip to Content

Reddit's iOS App to Feature Native Promoted Posts Beginning March 19

by

Starting next week, the official Reddit app for iOS will begin displaying native in-app promoted posts to Reddit users, according to an email Reddit sent out to advertisers on Wednesday and shared by Marketing Land.

Promoted posts in the Reddit app will look similar to standard Reddit posts, with upvotes, downvotes, and comment threads. Comments were not possible with Reddit's previous mobile ad offerings for advertisers, and will provide users with a way to give feedback on ads.

redditpromotedads
The promoted posts will have a "Promoted" tag at the top of the post in the main Reddit news feed, but will otherwise look like regular Reddit posts.

Advertisers will be able to target Reddit users by interests, subreddit, location, device, and time of day.

According to Reddit, its mobile apps for iOS and Android are the most popular way Reddit users access Reddit content on their mobile devices. The Reddit apps account for 41 percent of time spent on Reddit across all platforms.

Native promoted posts will begin rolling out on iOS on Monday, March 19, and will expand to Android in the coming weeks.

Tag: Reddit

Top Rated Comments

C
Cougarcat
108 months ago
Gross. Yet another reason to use Apollo or Narwhal.
Score: 17 Votes (Like | Disagree)
itsmilo Avatar
itsmilo
108 months ago
Next up: throwing the feed out of order to show posts from days ago cuz why the hell not
Score: 12 Votes (Like | Disagree)
BaccaBossMC Avatar
BaccaBossMC
108 months ago
Oh yay, just what nobody wanted! Perfect!
Score: 6 Votes (Like | Disagree)
berrymetal Avatar
berrymetal
108 months ago
Apollo 4 lyfe
Score: 6 Votes (Like | Disagree)
Phisherman81 Avatar
Phisherman81
108 months ago
I guess I'm moving out of the official app. Will try Apollo or Narwhal again.
Score: 4 Votes (Like | Disagree)
Zorn Avatar
Zorn
108 months ago
I believe you are exempt from this if you have gold? I've been using the new site layout and have not seen any "sponsored posts", and I believe that's due to having gold. Seems like an important callout.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
Read Full Article • 1024 comments
iphone 17 ceramic shield

2027 iPhone 18 and iPhone 18e to Get 9GB RAM and A20 Chip

Friday June 26, 2026 9:57 am PDT by
The lower-end iPhone 18 models set to launch in spring 2027 will feature 9GB DRAM, up from 8GB, according to Apple analyst Ming-Chi Kuo. Kuo says the A20 chip Apple plans to use for the devices will have 1.5GB x 6 dies for a total of 9GB RAM, instead of 2GB x 4 dies as the current lower-end iPhone 17 models use. By lower-end iPhones, Kuo is likely referencing the iPhone 18 and the iPhone...
Read Full Article • 143 comments
Mac Studio Feature

M5 Ultra Mac Studio Could Launch in 2026 With Up to 768GB of RAM

Thursday June 25, 2026 2:30 pm PDT by
Despite price increases across the Mac line, Apple is still planning to release a new Mac Studio as soon as this year, reports Bloomberg. Apple plans to introduce a new M5 Ultra chip as the final option in the M5 family before it transitions to the M6, M7, M7 Pro, and M7 Max. The M5 Ultra will come in a new version of the Mac Studio, which hasn't been updated since March 2025. The Mac...
Read Full Article • 158 comments