YouTube TV Price Increasing to $40 for New Subscribers Starting Tomorrow

The price for Google's YouTube TV subscription service will be increasing to $40 per month for new subscribers starting tomorrow, up from the current price of $35 per month.

Google first warned potential subscribers about the new pricing for YouTube TV in February, and today is the last day to sign up at the current $35 per month price point. Existing subscribers will continue to be able to pay $35 per month for the service.

youtubetv
Introduced in April of 2017, YouTube TV is a live streaming television service designed to compete with services like Sling TV, Hulu with Live TV, DirecTV Now, and Playstation Vue.

YouTube TV provides subscribers with access to TV shows on more than 40 channels, with participating networks that include ABC, CBS, Fox, NBC, the CW, Disney, ESPN, FX, USA, and dozens more.

As of early February, YouTube TV launched an Apple TV app, making the subscription service available on all Apple devices. YouTube TV is available in a wide range of locations across the United States.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...

Top Rated Comments

turbineseaplane Avatar
93 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
YTTV is an amazing value for sports. Many of their channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
93 months ago
So if it's now $40 for 40 channels from Youtube... what does a similar channel lineup cost from the cable company?

Since you're probably getting your internet from the cable company anyway... they might offer more channels for the same $40 portion of your bill (or a smaller cheaper channel package)

Granted... you'll have a monthly fee for each DVR box from the cable company. So there's that to consider.
Look into beating those box fees with HDHomeRun boxes from Silicon Dust. Then the set-top boxes can be :apple:TVs (or dirt-cheap Amazon Fire) and the content can all be merged into a single on-screen guide with the $25 Channels App ('https://getchannels.com'). For $8/month add the Channels App DVR ('https://getchannels.com/dvr/') with whatever amount of storage you want to assign to it. It's a real DVR, meaning you control the content you record and don't have to deal with any 30-day time limits... or having to watch the commercials... or having to wait a day or so before you can watch a first-run show, etc.

HDHomeRun Prime ('https://www.silicondust.com/product/hdhomerun-prime/') works with Cablecard. Other HDHomeRun boxes ('https://www.silicondust.com/hdhomerun/') work with OTA signals. Channels weaves both cable & OTA together in a SINGLE, on-screen guide. Their DVR works with ALL of the channels- select programming is not able to block DVR recording here.

Since you have actual cable (just no cable boxes), you don't burn one byte against your broadband cap. Since you can "double play" the combo of Internet & Cable in one bill, you can get a better price than buying Internet alone and paying someone else for some cable channels. Since you link directly to locals, you get all of your locals- not just some shows from some of the networks. Local news & sports. The local "Regional" sports channel(s) rather than just doing without.

HD is HD, not downgrading or stuttering during busy broadband times. Audio is 5.1 Dolby Digital, not just stereo or mono on these streaming services.

Should something knock out your broadband & cable, you can catch up on your DVR'd shows and/or watch your local OTA networks.

No cable box fees. Add as many TVs as you have- just need :apple:TVs or Amazon Fire. While I have Comcast and use the Xfniity app ('https://itunes.apple.com/us/app/xfinity-tv-remote/id401629893?platform=ipad&preserveScrollPosition=true#platform/ipad') on the mobile devices in my home, if there wasn't a good cable company app, the Channels App people also offer a Channels app for mobile ('https://getchannels.com/ios/') too.

Then, it's just a matter of staying on top of the cable company so you can work them to re-up the promotional rates for the "double play" to keep the TV + Internet costs low. I'm at about $63 in total including the $8/month DVR service and I get all of my favored programming, feeding 3 TVs and various mobile devices and enjoy a full-function DVR without the shenanigans. Yes, I might be able to squeeze this outlay down a little lower, but all of the other streaming service options sacrifice audio (I didn't build a home theater setup to then fake the surround sound) and generally leave off at least a few desirable channels from their bundles. I also don't have to hop app-to-app or box-to-box for programming, nor run seminars with the FAM on how to watch "the future" television (teaching them to hop app-to-app and box-to-box, change to this input and that input, etc).

:apple:TVs + HDHomeRun boxes + Channels App + Channels DVR can be a great option for those wanting too save some monthly cost but don't want to make what can be significant compromises.
Score: 4 Votes (Like | Disagree)
D.T. Avatar
93 months ago


After some thought... this whole "cord cutting" thing might not be about saving money at all. It might be about control.
That's definitely one of the factors for me. I like using my own devices, that are smaller, faster, updated more regularly, and more integrated with other home electronics. I like that I can click-and-bail on services in seconds, and for some programming that's very seasonal, easily add, watch, cancel over like a 30 day period without once having to talk to a customer service rep. I find debugging issues better when you don't have to wade through multiple types of overlapping services from the same company (i.e., do I have connectivity? Yes, then it's the programming provider's issue).


All things equal in terms of monthly pricing, I'd still prefer to CC (and for us, it was cheaper, 4+ years without cable/sat service :) )
Score: 4 Votes (Like | Disagree)
barkomatic Avatar
93 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
Score: 3 Votes (Like | Disagree)
oneMadRssn Avatar
93 months ago
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
Score: 3 Votes (Like | Disagree)
Outdoordude01 Avatar
93 months ago
YTTV is an amazing value for sports. Many of thier channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Yep, it is a huge value. For example with Comcast, they put the following sports channels on the highest plan: FS2 (think about how many World Cup games will be on it this summer), SEC, MLB Network, ESPN U.
[doublepost=1520888462][/doublepost]
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
The streaming providers do cut out a lot of the BS fees. For Comcast for example there is a DVR fee, HD fee!, Regional Sports fee, Broadcast TV fee, plus additional outlet fees if you use more than one TV. Those fees could end up totaling to over $40-50 alone!
Score: 3 Votes (Like | Disagree)