Microsoft is giving users of its Cortana virtual assistant another way to activate it with their voice. As reported by The Verge, owners of the first Cortana-integrated Invoke speaker can now summon the assistant using just "Cortana" rather than the typical "Hey, Cortana" phrase, although that continues to work as well. The alteration is expected to trickle down to Cortana for iOS in the near future.

invoke 3
Microsoft hasn't offered a reason for the new option, but probably doesn't need to, given that many users will find "Cortana" easier to say, just as Amazon's "Alexa" is on supporting devices. Alexa users can also choose an alternative "Echo" invocation, but owners of Apple devices must use the phrase "Hey, Siri" (and its equivalent in other languages) to get the attention of Apple's digital assistant.

Apple has never indicated it will offer a way to customize the "Hey, Siri" invocation – perhaps because it's not technologically viable, given the way Siri listens for the activation phrase via an energy-preserving coprocessor. But the ability to do so could theoretically help users specify which device their request is directed at when multiple Apple devices are present ("Hey, HomePod," for example). Aside from offering a little more personalization, the option could also help device owners prevent accidental or prank requests from other sources, like TV ads, podcasts, and so on.

Top Rated Comments

spazzcat Avatar
104 months ago
Alexa really is the best invocation phrase. It’s such a natural name to say multiple times per day. I have a HomePod that I am loving, but I think saying “Hey Siri” multiple times per hour (like when controlling music) feels really unnatural. A minor complaint but I would buy a $350 echo with the same quality and Airplay 2 just because of how much better it is to say “Alexa” than “Hey Siri”
I hated the Alexa key word, I have my echos set to "computer". I have no issue saying Hey Siri. Also, the two word activation seems to reduce false activations.
[doublepost=1520426927][/doublepost]
Apple your next. I'd rather just say Siri or be able to customise it.
The way this tech works, we most likely will never be able to customize the activation word. You notice you can't do it in any of them.
Score: 1 Votes (Like | Disagree)
104 months ago
This is a nice improvement and much more natural.

I would feel much less silly saying ‘Siri’ than having to say ‘Hey’ first. Makes for a natural sentence, just like asking someone a question.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Apple Announces Special Event in New York Feature 1

Rumor: Apple to Announce Multiple New Products in First Week of March

Tuesday February 17, 2026 6:35 pm PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week. Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...