Microsoft is giving users of its Cortana virtual assistant another way to activate it with their voice. As reported by The Verge, owners of the first Cortana-integrated Invoke speaker can now summon the assistant using just "Cortana" rather than the typical "Hey, Cortana" phrase, although that continues to work as well. The alteration is expected to trickle down to Cortana for iOS in the near future.

invoke 3
Microsoft hasn't offered a reason for the new option, but probably doesn't need to, given that many users will find "Cortana" easier to say, just as Amazon's "Alexa" is on supporting devices. Alexa users can also choose an alternative "Echo" invocation, but owners of Apple devices must use the phrase "Hey, Siri" (and its equivalent in other languages) to get the attention of Apple's digital assistant.

Apple has never indicated it will offer a way to customize the "Hey, Siri" invocation – perhaps because it's not technologically viable, given the way Siri listens for the activation phrase via an energy-preserving coprocessor. But the ability to do so could theoretically help users specify which device their request is directed at when multiple Apple devices are present ("Hey, HomePod," for example). Aside from offering a little more personalization, the option could also help device owners prevent accidental or prank requests from other sources, like TV ads, podcasts, and so on.

Top Rated Comments

spazzcat Avatar
103 months ago
Alexa really is the best invocation phrase. It’s such a natural name to say multiple times per day. I have a HomePod that I am loving, but I think saying “Hey Siri” multiple times per hour (like when controlling music) feels really unnatural. A minor complaint but I would buy a $350 echo with the same quality and Airplay 2 just because of how much better it is to say “Alexa” than “Hey Siri”
I hated the Alexa key word, I have my echos set to "computer". I have no issue saying Hey Siri. Also, the two word activation seems to reduce false activations.
[doublepost=1520426927][/doublepost]
Apple your next. I'd rather just say Siri or be able to customise it.
The way this tech works, we most likely will never be able to customize the activation word. You notice you can't do it in any of them.
Score: 1 Votes (Like | Disagree)
andy845 Avatar
103 months ago
This is a nice improvement and much more natural.

I would feel much less silly saying ‘Siri’ than having to say ‘Hey’ first. Makes for a natural sentence, just like asking someone a question.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Creator Studio

Apple Introduces New 'Creator Studio' Bundle of Apps for $129 Per Year

Tuesday January 13, 2026 6:11 am PST by
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year. Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad Logic Pro on the Mac and iPad Pixelmator...
Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage [Resolved]

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
airpods pro 3 design

Apple Releases New AirPods Pro 3 Firmware Update

Tuesday January 13, 2026 11:29 am PST by
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30. Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements." No other AirPods models received firmware updates today. How to install AirPods Pro...