Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X

iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.

iphonexnoupgradereason
44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.

Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

Related Forum: iPhone

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...

Top Rated Comments

Squirrelxb Avatar
93 months ago
"I haven't upgraded because I prefer a smaller form factor" notably absent...
Score: 113 Votes (Like | Disagree)
Slix Avatar
93 months ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
Score: 80 Votes (Like | Disagree)
Xgm541 Avatar
93 months ago
A survey of 1,500 people is a joke, and not what I consider a good sampling.
A sample size of 1,500 is more than sufficient.
Score: 61 Votes (Like | Disagree)
Appleaker Avatar
93 months ago
I wish this went into more detail, i.e. trust in Touch ID, preference for a home button, or wanting a smaller phone. It’s a dissapointingly basic survey.
Score: 60 Votes (Like | Disagree)
timborama Avatar
93 months ago
E. Hate the notch
F. No Touch ID
Score: 53 Votes (Like | Disagree)
ActionableMango Avatar
93 months ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
"I haven't upgraded because I prefer a smaller form factor" notably absent...
Yes, I too would like the iPhone SEX. (The "SE" size model with the high end "X" hardware added.)
Score: 40 Votes (Like | Disagree)