New Images Reveal Fitbit's Upcoming 'Mass Appeal' Smartwatch - MacRumors
Skip to Content

New Images Reveal Fitbit's Upcoming 'Mass Appeal' Smartwatch

by

Images of Fitbit's next smartwatch have been obtained by Wearable, following the fitness firm's recent confirmation of a new device launch later this year.

During an investor's call yesterday revealing weaker-than-expected results, Fitbit CEO James Park said the company will introduce a smartwatch in 2018 that will have "mass appeal", seemingly confirming lackluster sales of its Ionic smartwatch (reviewed here).

fitbit watch 5 1519763555 9d2O column width inline
According to Wearable, the new device will be the successor to the two-year-old Fitbit Blaze and will run the same Fitbit OS that first showed up on the Ionic – software that was largely the result of Fitbit's acquisition of Pebble back in 2016.

The actual name of the new smartwatch remains unclear, but Fitbit is said to want to appeal more to the female market, which is one reason why this device will be smaller than the Ionic and closer to the dimensions of the original Blaze.

new fitbit smartwatch
Otherwise, the new smartwatch is said to be water resistant to 50 meters and will have an Sp02 sensor for monitoring sleep apnea, but GPS won't be included. The watch will be more affordable than the Ionic, according to Wareable's sources, and will come in four colors: black, silver, rose gold, and charcoal, with a range of straps available.

Top Rated Comments

108 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Score: 9 Votes (Like | Disagree)
Kabeyun Avatar
108 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
Score: 7 Votes (Like | Disagree)
cocky jeremy Avatar
108 months ago
There's still the entire Android market that Apple can't reach with the Watch. If it's priced low enough it'll sell.
You mean the cheap junk market they don't even want?
Score: 6 Votes (Like | Disagree)
ikir Avatar
108 months ago
With no Apple's Healt support... no thanks Fitbit
Score: 6 Votes (Like | Disagree)
Kabeyun Avatar
108 months ago
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Totally. And part of that trend also seems to be manufacturers copying features that they mocked before (square screen, notch, animoji, no headphone jack, etc.). Hard to think of another company that has taken more guff about decisions that eventually proved to be trendsetting and widely accepted.
Score: 5 Votes (Like | Disagree)
blcamp Avatar
108 months ago
Another dead on arrival "rival" for Apple Watch. Unfortunately for Fitbit, it's no longer about the niche that its products do very well. Apple Watch addresses that and so much more.

The best thing that Fitbit had going for it was the battery life of its products. But consumers seem to care less about that now.
Actually, my Apple Watch S3+LTE goes two full days on a charge, and I suspect newer models will get even better. But yeah, battery life as a product’s “best feature” is not a good sign.
Score: 5 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday May 22, 2026 6:36 am PDT by
April and May have been relatively slow months for Apple this year, but there is a lot to look forward to heading into WWDC 2026 and beyond. Apple is expected to release at least 15 more products later this year, with some of them held up until the more personalized version of Siri launches. Beyond the usual annual updates to iPhones and Apple Watches in September, Apple's all-new smart...
imac video apple feature

Apple Released Two New Accessories This Month

Friday May 22, 2026 12:24 pm PDT by
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month. First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49. The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...