Yesterday Snapchat announced its first-ever live television event coverage, aimed at key highlights coming out of the 2018 Winter Olympic Games. Today, the company is revealing an enhanced version of its custom Geofilters with a new paid "Create Your Own Lens" studio that lets users build and edit their own personalized selfie Lenses for major events and parties.

snapchat studio on ios

Snapchat's "Create Your Own Lens" on iOS

Available today in the iOS app and on the web, the new section of Snapchat will allow users to create their own custom selfie Lenses and Filters, which friends and family members within a designated location will then be able to use in their own Snapchat apps. The studio includes over 150 templates at launch, amassed from Snapchat's well-known selfie Lenses and Filters that have previously appeared in the camera section of the app.

snapchat studio on web

"Create Your Own Lens" on the web

Users will be able to navigate to "Settings" in the iOS app, select "Filters and Lenses," choose their desired Filter or Lens, customize it with text, enter the time of the event with the location, and checkout at least three hours before the event begins. The company said that prices for each creation start at $9.99, and vary due to factors like location size and duration. As of now, Snapchat is keeping the Create Your Own Lens studio aimed at consumers only, and noted that brands trying to use it for advertising purposes will not get their submissions approved.

In the same update, Snapchat users on both iOS and Android will begin seeing new caption styles today and a new user interface to go along with them. Previously, Snapchat had two styles -- a bar of text and resizable text -- but now users will gain access to Brush, Italic, Glow, Gradient, Rainbow, Fancy, Old English, and more. Caption styles will now be located under the text entry field in a horizontal bar that users can swipe through to choose their preferred text option, and two different styles can be placed on the same Snap.

new snapchat captions
Snapchat's series of updates this week come after the company announced that it increased to 187 million daily active users in the fourth quarter of 2017, up from 178 million during the third quarter. Snapchat has been fighting to gain new users after rival Instagram introduced its own Stories format in 2016, and in September 2017 Instagram reached 500 million daily active users (for both traditional posts and Stories).

iOS users should start seeing the new update rolling out to the Snapchat app [Direct Link] throughout the day.

Top Rated Comments

Romy90210 Avatar
93 months ago
How long before Snapchat joins Myspace,hi5 and vines?????
Score: 2 Votes (Like | Disagree)
Aluminum213 Avatar
93 months ago
Can’t wait to see this in Instagram soon :)
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Supports 8K Video Recording, Suggests Leaker [Updated]

Wednesday March 26, 2025 4:06 am PDT by
Update 7:25 pm: Based on comments from our forums, it appears the original Weibo post may have been mistranslated and "8K" actually refers to the high price of the device rather than 8K video recording capabilities. The iPhone 16 Pro currently starts at 7,999 yuan in China. Our original article follows below. Apple's forthcoming iPhone 17 Pro models are capable of shooting 8K video, up...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...