Developers Report Recent Enforcement of Stricter Rules for Emoji Use in iOS Apps

Over the past few weeks, iOS app developers have been sharing stories on Twitter about their apps getting rejected by Apple's App Review team because emojis were used in "non-keyboard based situations." So if an app displayed an emoji in its user interface, where the user did not type it in with a keyboard, Apple said it was not complying with its trademark and Apple Emoji imagery guidelines.

As accounts of similar situations begin to build, Emojipedia this week reported on the topic, and attempted to make sense of the new rules, with a handful of examples of apps that have been using emoji within their UI and are now being rejected by Apple. In the iOS app "Reaction Match," a Game Center error screen saw the use of the loudly crying face and alien emojis become problems for developer Eddie Lee. He eventually removed all instances of the emojis, and the App Store reviewers then accepted the app.

emojipedia reaction match app examples

Image of Reaction Match's rejected (left) and approved (right) app screens via Emojipedia

Github client app GitHawk faced similar issues, with Apple rejecting the app for its use of emojis as "media" in various parts of the app. As developer and software engineer Ryan Nystrom explained, these instances of "non text input" emoji use got flagged, but once he removed the emojis and used them only as "content" and as text input examples, the app was approved.

inbox zero emoji from githawk

Like other newly discovered App Store guidelines, there is some inconsistency in Apple's processes and the exact rules remain unclear. For example, a few major apps apparently violate the new emoji-as-text-only rule -- like Snapchat's emoji friend scores -- but appear to not have had issues in recent updates. Other areas of uncertainty include emojis in push notifications and in responses from chatbot apps.

As Emojipedia pointed out, this could affect smaller developers the most and cause their user interfaces to become less personalized.

Smaller developers will be hardest hit as Apple's professionally designed emojis were a quick and easy way to provide imagery in an app that fit in with the system. They will now need to create their own icons to fill the gap, embed a licensed emoji set, or have a naked-looking UI.

Larger developers have the budget to create their own emoji or icon sets, or to license existing ones. The largest or most popular apps may see Apple overlooking breaches of this new policy.

Apple is known to consistently introduce tweaks and updates to its App Store Review Guidelines, occasionally amending harsher rules that create unexpected problems for some apps. For example, last June Apple introduced new guidelines that banned apps created from a commercialized template or app generation service in an effort to fight clones and spam on the App Store. Eventually, the rule negatively affected small businesses who rely on such templates, and Apple amended its guidelines to be less restrictive.

Outside of the traditional emoji characters, Apple launched a new set of advanced emojis with Animoji on the iPhone X. The new feature creates 3D models of existing emojis and tracks their animations to the user's facial features using the iPhone X's TrueDepth front-facing camera, which resulted in the phenomenon of "Animoji Karaoke" videos that Apple itself eventually got in on.

Related Forum: iOS 11

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Foldable iPhone 2023 Feature Homescreen

iPhone Foldable Display Said to Feature iPad-Style 4:3 Aspect Ratio

Friday March 28, 2025 3:44 am PDT by
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions. The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...

Top Rated Comments

alex00100 Avatar
93 months ago
Finally, Apple working on the real issues here!
Score: 29 Votes (Like | Disagree)
RedWing512 Avatar
93 months ago
This is funny because Paul Hegarty in his Stanford iOS 11 development course uses emoji in the first class demo. I suppose Apple thinks it isn't professional to use them outside email and messaging apps, which makes sense.
Since when is using emoji for anything professional?
Score: 16 Votes (Like | Disagree)
Baymowe335 Avatar
93 months ago
Finally, Apple working on the real issue here!
Classic argument.

It is possible to work on multiple initiatives, some of them ranging from not very important to very important.

The reasoning behind something you perceive as a failure is not always directly related to their work on Animoji.
Score: 10 Votes (Like | Disagree)
Chupa Chupa Avatar
93 months ago
Anyone know the reasoning behind Apple blocking this? Do they just not want developers to be lazy?

I figure if it looks good, it should be allowed. Nobody really owns Emojis anyway.
I don't know but seems to me Apple wants to reserve use of emojis as typing shortcut and not extend them to, essentially, clip art. It's not about ownership of emojis, but rather how Apple wants them to be used in the OS to keep it unified.
Score: 8 Votes (Like | Disagree)
5105973 Avatar
93 months ago
I guess it’s because Apple expended their own resources to create these emoji and don’t want them treated as generic royalty free clip art as @Chupa Chupa posted. It makes sense from the point of view of preserving their “brand” integrity, though the optics on this does make them look heavy handed. I don’t think it’s that big a deal. The revised screen in the example without the emoji has better impact and seems more personal with the new wording than it did with that ugly emoji on it.
Score: 7 Votes (Like | Disagree)
0388631 Avatar
93 months ago
Yeah, screw the Pro and the Mini. This stuff is as bad as coke!
Score: 6 Votes (Like | Disagree)