DigiTimes Predicts Apple's First New Products of 2018 Could Debut Starting in March Like Last Year

Apple refreshes much of its product lineup on an annual basis, and a new report reveals when that process may begin this year.

trio iphone ipad mac
Taiwanese website DigiTimes first claims some suppliers are poised to benefit from new or increased orders from Apple to help produce next-generation iPad, MacBook, and Apple Watch models at some point in 2018:

Although some Taiwan makers in the iPhone X supply chain have been affected by Apple's move to scale back shipments of the device, some others including Career Technology, E&R Engineering, ShunSin Technology and Superior Plating Technology (SPT) are poised to benefit from new or increased orders from the client to support production of its next-generation iPad, MacBook and Apple Watch models in 2018, according to industry sources.

The report then replaces Apple Watch with iPhone in the sentence, and says the new products are slated for debut starting in March:

These makers have cutting-edge technologies or have newly tapped into the supply chains of Apple's consumer devices. Among them, SPT, which boasts pearl bright nickel processing technology, is ready to enjoy sizeable orders from Apple, which will incorporate the technology to process adapters for its new-generation iPhone, iPad and MacBook devices, slated for debut starting in March 2018.

The timeframe could simply be a guess based on Apple's new product releases last year. In 2017, the company announced a lower-cost 9.7-inch iPad in March by way of press release, alongside (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus models, and larger 32GB and 128GB storage capacities for iPhone SE.

As a boilerplate disclaimer, DigiTimes does not have a perfect track record. The publication has shared inaccurate information about both what is coming and when on Apple's roadmap, including last year's prediction that Apple would unveil its 10.5-inch iPad Pro at an April event that never transpired.

If the report is accurate, the iPad lineup is likely the most ideal candidate for product refreshes as early as March. The launch of new iPhone and Apple Watch models now seems tied together in September, while Apple hasn't unveiled new notebooks in March since the Early 2015 model 13-inch MacBook Pro.

Apple could also unveil a second-generation iPhone SE in March, which marks the two-year anniversary of the budget device, but KGI Securities analyst Ming-Chi Kuo recently cast some doubt on this possibility.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

chucker23n1 Avatar
104 months ago
As a boilerplate disclaimer, DigiTimes does not have a perfect track record.
I still feel like MR should launch a trackrecord.macrumors.com, where folks like DigiTimes, Ming-Chi Kuo, Gene Mueller, Mark Gurman, etc. get introduced with their affiliations, their past predictions, etc.
Score: 37 Votes (Like | Disagree)
Kabeyun Avatar
104 months ago
Miniminiminiminiminiminiminiminimini...

And an iPhone SE2.

Please and thank you.
Score: 18 Votes (Like | Disagree)
Centris 650 Avatar
104 months ago
C'mon Apple, Daddy needs a new MacMini.
Score: 16 Votes (Like | Disagree)
dannys1 Avatar
104 months ago
Digitimes really scouring their sources to figure that out yeah?

Tell you what "dannys1" thinks Apple could start refreshing products in March, like they did last year. :rolleyes:
Score: 9 Votes (Like | Disagree)
Eightarmedpet Avatar
104 months ago
eGPU/Mac Pro/Mac mini? Please.
Score: 8 Votes (Like | Disagree)
mozumder Avatar
104 months ago
Isn't it about time for a new Mac Pro?
Score: 8 Votes (Like | Disagree)