DigiTimes Predicts Apple's First New Products of 2018 Could Debut Starting in March Like Last Year

Apple refreshes much of its product lineup on an annual basis, and a new report reveals when that process may begin this year.

trio iphone ipad mac
Taiwanese website DigiTimes first claims some suppliers are poised to benefit from new or increased orders from Apple to help produce next-generation iPad, MacBook, and Apple Watch models at some point in 2018:

Although some Taiwan makers in the iPhone X supply chain have been affected by Apple's move to scale back shipments of the device, some others including Career Technology, E&R Engineering, ShunSin Technology and Superior Plating Technology (SPT) are poised to benefit from new or increased orders from the client to support production of its next-generation iPad, MacBook and Apple Watch models in 2018, according to industry sources.

The report then replaces Apple Watch with iPhone in the sentence, and says the new products are slated for debut starting in March:

These makers have cutting-edge technologies or have newly tapped into the supply chains of Apple's consumer devices. Among them, SPT, which boasts pearl bright nickel processing technology, is ready to enjoy sizeable orders from Apple, which will incorporate the technology to process adapters for its new-generation iPhone, iPad and MacBook devices, slated for debut starting in March 2018.

The timeframe could simply be a guess based on Apple's new product releases last year. In 2017, the company announced a lower-cost 9.7-inch iPad in March by way of press release, alongside (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus models, and larger 32GB and 128GB storage capacities for iPhone SE.

As a boilerplate disclaimer, DigiTimes does not have a perfect track record. The publication has shared inaccurate information about both what is coming and when on Apple's roadmap, including last year's prediction that Apple would unveil its 10.5-inch iPad Pro at an April event that never transpired.

If the report is accurate, the iPad lineup is likely the most ideal candidate for product refreshes as early as March. The launch of new iPhone and Apple Watch models now seems tied together in September, while Apple hasn't unveiled new notebooks in March since the Early 2015 model 13-inch MacBook Pro.

Apple could also unveil a second-generation iPhone SE in March, which marks the two-year anniversary of the budget device, but KGI Securities analyst Ming-Chi Kuo recently cast some doubt on this possibility.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

chucker23n1 Avatar
102 months ago
As a boilerplate disclaimer, DigiTimes does not have a perfect track record.
I still feel like MR should launch a trackrecord.macrumors.com, where folks like DigiTimes, Ming-Chi Kuo, Gene Mueller, Mark Gurman, etc. get introduced with their affiliations, their past predictions, etc.
Score: 37 Votes (Like | Disagree)
Kabeyun Avatar
102 months ago
Miniminiminiminiminiminiminiminimini...

And an iPhone SE2.

Please and thank you.
Score: 18 Votes (Like | Disagree)
Centris 650 Avatar
102 months ago
C'mon Apple, Daddy needs a new MacMini.
Score: 16 Votes (Like | Disagree)
dannys1 Avatar
102 months ago
Digitimes really scouring their sources to figure that out yeah?

Tell you what "dannys1" thinks Apple could start refreshing products in March, like they did last year. :rolleyes:
Score: 9 Votes (Like | Disagree)
Eightarmedpet Avatar
102 months ago
eGPU/Mac Pro/Mac mini? Please.
Score: 8 Votes (Like | Disagree)
mozumder Avatar
102 months ago
Isn't it about time for a new Mac Pro?
Score: 8 Votes (Like | Disagree)