Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X.

The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali.


Portrait Lighting has been the focus of a few recent Apple videos, including two ads that acted as tutorials for the feature. More recently, one from earlier in January explained how Portrait Lighting offers studio quality lighting effects without a studio, while showing off various examples.

Since the iPhone X launched in early November, Apple has posted videos focusing on many of the smartphone's new features, like Face ID and Animoji. Apple even embraced the phenomenon of Animoji Karaoke in one video, showcasing how iPhone X owners can use the animated characters to lip sync to popular songs and send the clips to friends and family in Messages.

Tag: Apple Ads

Top Rated Comments

TwoBytes Avatar
TwoBytes
94 months ago
They never look like this when I take photos. They must be using real studio lighting to sell fake studio lighting fx...
Score: 21 Votes (Like | Disagree)
itsmilo Avatar
itsmilo
94 months ago
How about some real life lighting?
Score: 11 Votes (Like | Disagree)
JM Avatar
JM
94 months ago
What a cool documentary highlighting the problem with our society: our fascination with self, and the technology that enables our....what?.... oh.... commercial for Apple.

Nevermind.
Score: 9 Votes (Like | Disagree)
hugo7 Avatar
hugo7
94 months ago
Not a very good ad, and there's more to the iPhone X than portrait selfies and animoji.

I wish Apple would do some (albeit shorter) follow ups to the "Meet iPhone X" ad which really showcased the device.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
69Mustang
94 months ago
They used a slashed face again in this one. See on the right.
These look horrible. I almost think Apple is doing on purpose. If they keep showing photos like this they will become common place and acceptable to the masses. Zac Hall from 9to5Mac uses a portrait shot for his twitter photo. It looks like someone used scissors to cut around his head and tape it to a black background.
[doublepost=1516567130][/doublepost]
Ooooooh, lookat me. I soooo pretty. I take my picture and look at it over and over. Tell myself how pretty i am and send to everyone so they can tell me how pretty i am. I soooo pretty. Thanks Apple, look I soooo pretty. Can i send you photo too, Apple. I take pretty picture of myself with your phone and you must want to see me too. Ooooh sooo pretty. Mwah, mwah, mwah. Luv-a-ly. Apple need to set up text line, like when facetime first came out so i can share all my pretty me photos with Apple employees in China. We love you Apple, you make such pretty, durable products for professionals, like me. Mwaaaaaaah!
Hmmm...okay. She swiped left didn't she?
Score: 6 Votes (Like | Disagree)
JackieTreehorn Avatar
JackieTreehorn
94 months ago
They never look like this when I take photos. They must be using real studio lighting to sell fake studio lighting fx...
I was thinking the exact same thing. I get very good portrait photos when I use the camera on the back. The front camera of my iPhone X....no way. And I do think I know a thing or two about cameras and pictures..
Score: 4 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Read Full Article • 242 comments
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Read Full Article • 51 comments
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
Read Full Article • 278 comments
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Read Full Article • 6 comments
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Read Full Article • 199 comments
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Read Full Article • 104 comments
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Read Full Article • 116 comments
Foldable iPhone 2023 Feature Homescreen

iPhone Foldable Display Said to Feature iPad-Style 4:3 Aspect Ratio

Friday March 28, 2025 3:44 am PDT by
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions. The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...
Read Full Article • 138 comments