Design Ethicist Imagines How Apple Could Help Combat Tech Addiction in Future iOS Updates

A little over one week after Apple investors urged the company to do more to protect children from smartphone addiction, a new column by The New York Times writer Farhad Manjoo has looked into potential ideas that Apple could implement in a future iOS update to curb addiction for all users, including kids.

Manjoo spoke with Tristan Harris, former design ethicist for Google and owner of Time Well Spent -- an organization that works to improve technology's impact on society -- and Harris offered a few suggestions for ways Apple could help combat smartphone addiction. While Harris's ideas are not confirmations for features coming to iOS in 2018 and beyond, it is an interesting glimpse into potential solutions Apple might implement if it decides to tackle this issue down the line.

tim cook iphone x
To start, he suggested a way for Apple to offer feedback on the iOS devices that customers use, imagining a weekly report that would include the time spent within apps in a sort of ranking system. Users could then set prompts for future weeks that would pop up when their time spent in a specific app is reaching their set limit.

Imagine if, once a week, your phone gave you a report on how you spent your time, similar to how your activity tracker tells you how sedentary you were last week. It could also needle you: “Farhad, you spent half your week scrolling through Twitter. Do you really feel proud of that?” It could offer to help: “If I notice you spending too much time on Snapchat next week, would you like me to remind you?”

Harris then focused on notifications, which have long been an area that iOS users have asked to be updated. The new idea was for more granular, "priority level" notifications that Apple would require to be placed on every app. Harris explained there would be three levels for "heavy users, regular users and lite, or Zen," and then Apple would have to pen the rules for which notifications would go to each level.

So, for example, if someone chose the medium "regular" level, a DM from a friend on Instagram would appear on the lock screen. But at the same time, something less important -- like when Instagram sends out a reminder to view a friend's Story -- would be prevented from appearing. "And then Apple could say, by default, everyone is in the middle level — and instantly it could save a ton of users a ton of energy in dealing with this," Harris explained.

If Apple implemented similar features, Manjoo pointed out that it could set a precedent for the industry as a whole.

Every tech company needs a presence on the iPhone or iPad; this means that Apple can set the rules for everyone. With a single update to its operating system and its app store, Apple could curb some of the worst excesses in how apps monitor and notify you to keep you hooked (as it has done, for instance, by allowing ad blockers in its mobile devices). And because other smartphone makers tend to copy Apple’s best inventions, whatever it did to curb our dependence on our phones would be widely emulated.

Following the investors' open letter last week, Apple stated that it thinks about its products' impact on users, and it takes this responsibility "very seriously." With a larger spotlight being shined on the issue, Harris said that now is Apple's "time to step up" and really get behind anti-addiction features for its devices. Harris went on to say that in regards to this problem, Apple "may be our only hope."

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

jav6454 Avatar
93 months ago
It is a parent's job to monitor kids phone usage, not a corporation's.
Score: 32 Votes (Like | Disagree)
cocky jeremy Avatar
93 months ago
This is idiotic. First, everyone is responsible for themselves. It isn’t Apple’s job, in any way, to try to control how much people use their devices. Secondly, who cares if someone is on their phone “too much”? What’s it hurt? Nothing. Go away with this junk.
Score: 22 Votes (Like | Disagree)
5105973 Avatar
93 months ago
Folks this article isn’t just about parenting tools. It’s focused on the adult owners of iPhones and proposing a tool to help us monitor our own usage. Optionally. It’s a setting you can choose to activate. Or ignore as you choose. Edit: the article says it can be used for kids but the focus is on adults.
Score: 15 Votes (Like | Disagree)
Swampthing Avatar
93 months ago
Sometimes these people don’t think things through. What financial incentive would there be for Apple to help people use their product less?

:rolleyes::rolleyes::rolleyes:
Score: 15 Votes (Like | Disagree)
Baymowe335 Avatar
93 months ago
Parents gotta parent.

And "Design Ethicist" is a job? LOL!!
Score: 14 Votes (Like | Disagree)
kappy94 Avatar
93 months ago
Here's what I don't really get... what science is backing this up? When has tech addiction ever been diagnosed? Is it bad for your health? If so, how does it negatively impact your health? This isn't based on anything.

('https://www.macrumors.com/2018/01/17/design-ethicist-tech-addiction/')


A little over one week after Apple investors urged the company to do more to protect children from smartphone addiction ('https://www.macrumors.com/2018/01/08/apple-urged-do-more-protect-children-from-phones/'), a new column by The New York Times ('https://www.nytimes.com/2018/01/17/technology/apple-addiction-iphone.html') writer Farhad Manjoo has looked into potential ideas that Apple could implement in a future iOS update to curb addiction for all users, including kids.

Manjoo spoke with Tristan Harris ('http://www.tristanharris.com/'), former design ethicist for Google and owner of Time Well Spent ('http://www.timewellspent.io/') -- an organization that works to improve technology's impact on society -- and Harris offered a few suggestions for ways Apple could help combat smartphone addiction. While Harris's ideas are not confirmations for features coming to iOS in 2018 and beyond, it is an interesting glimpse into potential solutions Apple might implement if it decides to tackle this issue down the line.



To start, he suggested a way for Apple to offer feedback on the iOS devices that customers use, imagining a weekly report that would include the time spent within apps in a sort of ranking system. Users could then set prompts for future weeks that would pop up when their time spent in a specific app is reaching their set limit.
Harris then focused on notifications, which have long been an area that iOS users have asked to be updated. The new idea was for more granular, "priority level" notifications that Apple would require to be placed on every app. Harris explained there would be three levels for "heavy users, regular users and lite, or Zen," and then Apple would have to pen the rules for which notifications would go to each level.

So, for example, if someone chose the medium "regular" level, a DM from a friend on Instagram would appear on the lock screen. But at the same time, something less important -- like when Instagram sends out a reminder to view a friend's Story -- would be prevented from appearing. "And then Apple could say, by default, everyone is in the middle level -- and instantly it could save a ton of users a ton of energy in dealing with this," Harris explained.

If Apple implemented similar features, Manjoo pointed out that it could set a precedent for the industry as a whole.
Following the investors' open letter last week, Apple stated that it thinks about its products' impact on users, and it takes this responsibility "very seriously." With a larger spotlight being shined on the issue, Harris said that now is Apple's "time to step up" and really get behind anti-addiction features for its devices. Harris went on to say that in regards to this problem, Apple "may be our only hope."

Article Link: Design Ethicist Imagines How Apple Could Help Combat Tech Addiction in Future iOS Updates ('https://www.macrumors.com/2018/01/17/design-ethicist-tech-addiction/')
Score: 11 Votes (Like | Disagree)