Apple Suppliers Anxious Over Lower-Than-Expected iPhone 8 Orders Going into 2018 - MacRumors
Skip to Content

Apple Suppliers Anxious Over Lower-Than-Expected iPhone 8 Orders Going into 2018

by

iPhone suppliers are said to be preparing for low orders from Apple in the first quarter of 2018 because of a combination of seasonal factors and anxiety over reports of slower-than-expected sales of Apple's latest smartphone line-up.

According to DigiTimes' sources in the supply chain, several component suppliers are bracing themselves for low order visibility for the full range of iPhone 8, iPhone 8 Plus, and iPhone X models.

iphone x vs 8 compare

Component orders for iPhone devices will come 15-30% less than expected for the first quarter due mostly to seasonal factors, but some sources argued that the slower-than-expected sales of iPhone 8 and iPhone 8 Plus have dragged down the momentum for the iPhone X.

The report highlights signs of declining order visibility for Apple's flagship phones that appeared as early as the fourth quarter of 2017, which is said to have led some suppliers to plan for temporary halts in production during the month of February.

Another influencing factor on the decision is the weeklong Lunar New Year holidays, which significantly reduce capacity utilization rates, according to the same sources.

Several upstream suppliers are reportedly cognizant of the need to control their inventory levels to offset the possible impact of low orders, including those for memory chips, camera modules, 3D sensing modules, PCBs and IC backend service firms.

Reports remain conflicted about actual iPhone X sales since the smartphone was launched in September. Recent OS data from Kantar Worldpanel indicated "stellar" performance of the iPhone X in multiple markets around the world during November, amid an overall "mixed performance" for iOS devices from September to November 2017.

However, in December 2017, sources in the semiconductor packaging and testing service industry claimed that pre-orders for the iPhone X were not as strong as expected in some markets. Numerous reports in recent weeks have weighed in on the topic of sales, with many analysts predicting weakened demand in Q1 2018 now that early adopters have received their iPhone X.

Related Forum: iPhone

Top Rated Comments

Timmy C00K Avatar
108 months ago
No one wants a four-year-old giant bezel design? Shocking
Score: 21 Votes (Like | Disagree)
paross Avatar
108 months ago
Should we be surprised that a phone priced like a laptop isn't selling as well as they hoped?

This is your market cap Apple.
Score: 17 Votes (Like | Disagree)
108 months ago
Deleted.
Score: 12 Votes (Like | Disagree)
108 months ago
iPhone 8 has nothing to offer me over 7 and iPhone X has a notch. I will wait till next year.
[doublepost=1516192832][/doublepost]
People don’t want a five-year-old iPhone design of a giant bezels, shocking
That is not true. People don’t want notch in iPhone 10.
Score: 12 Votes (Like | Disagree)
108 months ago
Truth is, we see articles talking about slumphing sales all the time, only to announce “best quarter ever” in the actual report.

Nobody knows except Apple.
Score: 10 Votes (Like | Disagree)
Aluminum213 Avatar
108 months ago
People don’t want a five-year-old iPhone design of a giant bezels, shocking
Score: 7 Votes (Like | Disagree)

Popular Stories

MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Mostly Screen iPhone Purple Feature 2027

20th Anniversary iPhone to Feature Custom 'Micro-Curved' OLED Panel

Friday April 24, 2026 3:34 am PDT by
For its 20th-anniversary iPhone, Apple is tapping Samsung to produce a custom micro-curved OLED display that is brighter and thinner than existing panels, according to new supply chain information out of China. Apple is reportedly considering a radical redesign for the 20th-anniversary iPhone that could feature a completely bezel-less display that curves around all four edges of the device. ...