Apple Celebrates Groundbreaking of New Reno Warehouse With Visit From Apple CEO Tim Cook

Apple today started construction on a new warehouse in downtown Reno, Nevada, with the site visited this afternoon by Apple CEO Tim Cook, Nevada Governor Brian Sandoval, and Reno Mayor Hillary Schieve, reports the Reno Gazette-Journal.

In a speech given at the groundbreaking of the warehouse, which is located near the company's Reno data center, Cook said the data center is a key component in the ecosystem that provides billions of iMessages, photos, and FaceTime calls to customers around the world each day.

"We've invested $1.6 billion in the region today and over the course of the next six years, we intend to invest an additional $1 billion," said Cook.

"Reno plays an incredibly important role in the products and services that we provide our customers worldwide. Without the data center here, none of this would be possible."

Apple's presence in Reno kicked off in 2012 with the construction of its data center. As part of that deal Apple was required to build a facility in the downtown Reno tourism improvement district, hence the warehouse.

Apple plans to use the upcoming Reno, Nevada warehouse to move equipment to the data center, which Apple allowed the Reno Gazette-Journal to tour today following Cook's speech.

applerenogazettenevadadatacenter

Image via the Reno Gazette-Journal

The site shared nearly 50 photos captured from inside the data center, filled with racks and racks of the servers that power Apple services. The images provide glimpses at Apple's server setup, cabling, cooling operations, cleaning rooms, and more.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...

Top Rated Comments

slu Avatar
95 months ago
Apple's presence in Reno kicked off in 2012 with the construction of its data center. As part of that deal Apple was required to build a facility in the downtown Reno tourism improvement district, hence the warehouse.
Because nothing says downtown tourism like a warehouse for a data center.
Score: 10 Votes (Like | Disagree)
Packers1958 Avatar
95 months ago
A data center in the hottest state in America? Great news for air conditioning suppliers.
Much easier to cool a hot and dry climate compared to a hot and humid climate like Texas or Florida. Plus Reno is at an elevation of 4500 feet, so it's not as hot as you think.
Score: 7 Votes (Like | Disagree)
usersince86 Avatar
95 months ago
Racks and racks of Mac servers?

;-)
Score: 6 Votes (Like | Disagree)
lederermc Avatar
95 months ago
A data center in the hottest state in America? Great news for air conditioning suppliers.
Reno is a dry high altitude location. Average temp in July is 70ºF. http://www.rssweather.com/climate/Nevada/Reno/

Lots of sun for solar panels. It's a great location.
Score: 6 Votes (Like | Disagree)
Wags Avatar
95 months ago
Yup, it’s a data center. Great to see US investments.
Score: 5 Votes (Like | Disagree)
ThisIsNotMe Avatar
95 months ago
Abracadabra! (Waves Magic Wand)
Score: 4 Votes (Like | Disagree)